This episode starts by looking at why you have to put your seat back and tray table up before landing. Andrew then talks with StatusMatch CEO and former airline loyalty program head Mark Ross-Smith about airline loyalty programs.
Mark Ross-Smith is the CEO of StatusMatch, which creates customer acquisition technology for airlines while helping travellers enjoy the full potential of their loyalty and status. He is also the Editor of Travel Data Daily, a resource for loyalty program owners including airlines, hotels and other industry professionals. He was previously the head of Malaysia Airlines’ Enrich Loyalty Program, where he managed the program to the most successful point in the history of the airline. You can find Mark on LinkedIn.
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