How to Attract Employees During a Hiring Crisis
Play • 21 min

Our guest on this episode is Scott Seroka, President of Seroka Industrial Branding in Brookfield. Scott spoke with Becky Messmann, Senior Vice President and Director of Human Resources, about the hiring crisis that some companies are facing. Scott talked about the importance of Employer Brand to attract and retain good people during what some have called The Great Resignation. 

Scott has built corporate brands, product brands, employer brands, and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms.

As a long-time advocate for small businesses in Wisconsin, Scott also sits on the Board of Directors for the IBAW and speaks regularly at industry and corporate events on the topics of company branding, employer branding, and company culture.

Need more information?
To learn more about Ixonia Bank and our solutions, we encourage you to learn more about our team at: /about-us/

To learn more about Scott or Seroka Industrial Branding, please visit: https://serokaindustrialbranding.com/

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DISCLAIMER – The INSIGHTS by Ixonia Bank Podcast is for informational purposes only and any recommendation made herein does not take into account the specific investment objectives, financial situation or particular needs of any particular person. Whilst the information provided here is believed to be reliable, it has not been independently verified by us. The views expressed herein may change without notice and may differ from those views expressed by other Ixonia Bank personnel. This should not be relied upon as a basis for investment decisions. Before making any investment, you should carefully seek appropriate independent legal, tax and regulatory advice. 

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