Finding the Voice of Your Customer and Why it Really Matters, with guest Rebecca Batisto - #023
Play • 30 min

You may have heard it’s important to use the Voice of the Customer (VOC) in all marketing and branding? But why and can it really make a difference in sales? Those questions and many others were at the forefront of Nola Boeá and Vajda’s mind when they sat down with their guest, Rebecca Batisto, Founder and Chief Marketing Officer on Demand, at Abask Marketing.


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In This Episode You’ll Learn

  • Tips for finding the voice of your ideal customer (VOC)
  • How the voc helps businesses hone their products or services into something customers truly want to buy
  • Why you need to build a loyal customer base to stay relevant in the market and how using the voice of your customers helps you do it 
  • The benefits of building and implementing an effective Voice of Customer.

In a study conducted by Bain and Company, 80% of companies said they’re customer-centric, but only 8% of their customers agreed. The customer voice is at the core of any successful customer experience. And when your customers’ expectations of the product or service you’re offering matches with their experience, the result is a satisfied customer, and often a loyal one at that. As Lori and Nola quickly understood many aspiring side hustlers and solopreneurs miss the mark on creating relevant content that resonates with their customers and prospects. By shifting your business focus towards a more customer-centric model, you not only demonstrate you’re listening and acting on what your customers are telling you, you also gain a competitive advantage.

  • (5:22.56) Using the right words, the words your customers use builds trust and loyalty. 
  • (7:50.10) It’s no longer about ‘What’s In It For Me’ (WIIFM) that customers pay attention to, it’s now MMFI. 
  • (8:25.28) This is the most important word in customer messaging and too many businesses don’t use it. 
  • (10:42:17) The 3 most common mistakes aspiring side hustlers make when writing their own content for their websites, social media and marketing collateral.
  • (13:29.15) Try these simple tips, techniques and hacks to DIY website content that resonates with your target customer. 
  • (16:46:57) The best places to ‘data mine’ your competition to get the copywriting advantage.
  • (18:05:43) This simple hack will help you write website copy that is sure to connect with your target audience.


Resources

This episode was supported by: Be-YOU-nique

Bain and Company research: https://media.bain.com/bainweb/PDFs/cms/hotTopics/closingdeliverygap.pdf 

 

Podcast Transcript – https://www.stickybran

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