Gym Shark - £1.3Bn Success Story
Play • 40 min

Corporate Musclecast explores the hustle in business, success, fitness & men’s health.

In this episode, Dave & Trent dive into the astounding success of upstart apparel company Gym Shark, and their recent investment from venture firm General Atlantic, reportedly in the vicinity of 300 million pounds, resulting in a 1.3Bn pound valuation.

Phenomenal growth for an 8 year old upstart, that began life in the garage of a 19 year old.

We explore the social and e-comm strategies utilised by Gym Shark to build their Tribe and drive customer engagement, while comparing to the traditional strategies of more mature competitors.

We compare the bricks & mortar strategies and success of retailers like JB Hifi and T2, as well as the similar styled influencer & tribe-centric model of The Beard Struggle, and other online fashion retailers like The Iconic.

Jump in, be patient with our new journey, and enjoy!

Corporate Musclecast uses BuzzSprout to host and publish our podcasts. Super easy to use, with awesome tools. Use this link to BuzzSprout let's Buzzsprout know we sent you, gets you a $20 Amazon gift card if you sign up for a paid plan, and helps support our show.

You can find Dave at:
Instagram: @DavidAndrewsSSC
LinkedIn: David Andrews

You can find Trent at:
LinkedIn: Trent J Daniel

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