Gift Basket Business
Shirley George Frazier
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The place to explore the triumphs, challenges, and experiences gift basket business designers face in this wildly creative industry. Hosted by Shirley George Frazier, the world's gift basket business expert, author, and chief basketologist at GiftBasketBusiness.com.
Available episodes
Newest first
Oldest first
Jun 13, 2022
3 Action Steps for Success | Episode 100
In this final podcast episode, I share three ways to start and keep your business thriving no matter what's occurring in your area or around the world.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Jun 6, 2022
A Different Way to Buy Gift Basket Products | Episode 99
What is your first thought when you see products in retail stores that are perfect for your gifts and baskets?
* Immediately buy as much as possible?
* Ask customer service if they have more in stock?
* Find out the manufacturer's name to buy directly from them?
Those options are possibilities, and there are other steps you can take, too. This episode expands your mind about another buying procedure you may not have considered.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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May 30, 2022
Your Non-Home Workspace Options | Episode 98
A homebased environment may be where your business starts, but at some point, your business may outgrow that location. Where else can you set up your enterprise?
This episode provides three options which may be appropriate or, if not, will help you generate new ideas for establishing your business elsewhere according to what's available in your area.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the showSupport the show
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May 23, 2022
How to Get Newspaper Publicity | Episode 97
Reports about newspapers' demise may be true regarding their revenue, but you still have opportunities to have a feature story written about your beautiful gifts and gift baskets.
Do you know which newspaper sections are your target, and if so, do you know how to get a reporter's attention to increase your notoriety?
Find out n this episode.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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May 16, 2022
Design and Cost Cutting Options | Episode 96
As prices for raw materials continue to increase, where are the areas to decrease expenses?
Do you need to buy everything at a premium price, or are there ways to keep more money available for marketing by finding alternatives to how you operate now? This episode uncovers some areas you may not consider that are perfect for your success.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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May 9, 2022
Can I Recycle That? | Episode 95
Becoming conscious about how our gift basket supplies participation in pollution is a common concern. Thankfully, there are products we can use that are recyclable, eco friendly, and organic, leaving no footprint in the earth's atmosphere in the coming years.
Which products are biodegradable now, and which ones are still not available? Find out in this episode.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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May 2, 2022
Three Reasons Not to Start this Business | Episode 94
Want to start making and selling gift baskets right away? Wait a minute! There are good reasons to turn your creativity into a lucrative business, and there are reasons to think wisely and decide if this is the time to build an enterprise.
This episode reveals when gift baskets may not be the business for you - not ever - but right now.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Apr 25, 2022
Five Good Sources You Overlook | Episode 93
Good information is available to build your business. Of course there is GiftBasketBusiness.com, and that's just the beginning. This episode introduces you to five more sources waiting for you to explore.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Apr 18, 2022
Website Checkups You Can Handle | Episode 92
If you haven't reviewed your website in at least four months, it's time to give it a look. Why? Your customers may be ordering a gift you no longer offer, or perhaps someone is emailing you on your contact form, and the form is broken.
These examples, their solutions, and more are discussed in this episode so your business thrives and puts smiles on soon-to-be customers' faces.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Apr 11, 2022
Protecting Your Inventory | Episode 91
What's your first step if you walk into your studio and find that you've been robbed or that a flood has damaged everything in the room?
Hopefully, you have insurance that will cover the loss, but it's not enough to have insurance. You must have all of the documentation needed to submit your claim.
If you're not sure what's needed, this episode provides some of the steps that ensures you don't face a total business loss.
*Disclaimer: I am not an attorney or an insurance representative*.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Apr 4, 2022
Six Tips to Work with a Retailer | Episode 90
How would you feel to collaborate with a large or small retailer to create a successful in-store special event?
Such an opportunity is possible, but you must plan ahead to not only reach the person in charge but also choose the right venue and exceed their expectations and customers' expectations, too.
Find out what's needed to bring an event to stores far and wide.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Mar 28, 2022
Making Sales Decisions Without Fear | Episode 89
You can feel lots of anxiety when receiving an order, especially when it's your first sale or the first big sale from a corporation. Such excitement may compel you to cave in to all types of requests from the client, but it's smart to think before you agree to what they want.
Hear this episode to recognize when to put the brakes on orders that may turn out to be liabilities.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Mar 21, 2022
Creating Customer Relations | Episode 88
How do you maintain information about your customers? Do you keep the details all in your head, or is a computer program where you store the details?
Customer relationship management programs have been around for years, and setting up or updating one helps you to continue good connections with people who are proven buyers.
What do you add to such a program, and how can it help you improve sales? Hear this episode!
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A conversation of any length with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Mar 14, 2022
Your Three Step Presentation Plan | Episode 87
How do you plan what information you'll share at that first presentation with a corporate client?
There's more to presentations then telling them you make gift baskets and hoping they'll reach for the corporate checkbook. This episode provides three main steps to position yourself for longevity as their gift source.
Find out how to create a firm foundation that allows you to make more than one sale .
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclarity
Support the show
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Mar 7, 2022
How Incentives Boost Your Revenue | Episode 86
What does your incentive program include?
If you have such a program for business or have never considered one, this episode is for you.
Don't have a program? Hear why incentives have strong potential to increase income.
Have a program? The options you hear may help to restructure your current plan.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Feb 28, 2022
What Do You Do All Day? | Episode 85
What is your process when entering your studio each day? Do you have a plan of action, or do you wing it, allowing time to whittle away so you convince yourself that you're making progress?
This episode encourages you plan your day's activities before the day arrives. Whether investing in a planner or using another type of scheduler, your success with a gift basket business hinges on how you approach each day well before it begins.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Feb 21, 2022
Does Competition Really Exist? | Episode 84
What word characterizes the retailers in your area who sell similar gifts and baskets you make?
Do you call them competitors, or are they simply others who sell gift baskets?
This episode puts a different spin on the words competitor and competition and shares three reasons to be glad others in your region sell items similar to what you create.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Feb 14, 2022
Saying No to a Bad Sale | Episode 83
Must you agree to every sale? You may want to approve every order that comes your way, but that decision is sometimes hazardous for your business and your health.
How do you decide which orders are for you and which ones are not? This episode uncovers four ways to determine if a sale is truly for you as well as how to save a sale by making changes to the customer's needs. This is one episode you want to hear.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Feb 7, 2022
Operate Your Business to Sell It | Episode 82
Your business is growing steadily, and revenue is strong, but is what you've created a business that someone else will buy? Have you been thinking about selling and what it takes to set up your business for sale?
This episode reveals three steps to focus on now that creates the foundation for successfully selling the entire enterprise rather than selling everything piece by piece.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Talk with me about selling your business or another important topic you need to solve. https://pxlme.me/sgfclarity
Support the show
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Jan 31, 2022
How to Specialize a Group Order | Episode 81
There are some sales for multiple gifts where you will make every gift basket the exact same. Then there are sales where the order is for multiple people within the same office. That's when your magical skills create designs that take each receiver's breath away.
When does this magic happen, and how to you figure out who gets which type of customization?
This episode unravels the mystery of making customized gifts for everyone who works in the same environment. Such specialization leads to enthusiasm, and that encourages repeat orders and referrals.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/10-things-to-know-before-you-make-a-gift-basket/
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity…
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Jan 24, 2022
Creating a Successful Membership Program | Episode 80
What if you had a steady source of income through your own gift basket of the month program? Such an endeavor is possible, but there is lots of research, planning, and preparation to ensure the success of your program.
What are the components required to launch and maintain your membership? This episode reveals the details that create a firm foundation for this venture.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Jan 17, 2022
My Website is Copied. Now What? | Episode 79
What is your reaction when researching information online and finding your exact website, or part of your website, is part of someone else's site?
Your heart certainly skips a beat, and your blood pressure may rise a bit, but after that it's time for action to have illegal copying removed.
How do you proceed?
Hear this episode that reveals four ways to proceed if such theft occurs.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Jan 10, 2022
Creating a Returns Policy | Episode 78
What's your response if a client asks for their money back?
Will you agree, or have you created terms for your business that disallow a monetary refund?
If you have not created a returns policy, now's the time to craft one and post it on your website. If you have a policy, perhaps it's time to review and update your terms.
This episode shares numerous policy considerations so you're ready to adjust orders in ways that satisfy you and your customers.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: What are Your Terms for Gift Basket Sales? https://giftbasketbusiness.com/terms-gift-basket-sales/
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Jan 3, 2022
Three Takeaways from a Specialty Retailer | Episode 77
As a solo designer, do you wonder how larger gift basket retailers organize their business?
This episode takes you behind the scenes to experience what I learned about making and selling gift baskets at a walk-in store.
There was lots of insight, which includes the three lessons I share with you.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Dec 27, 2021
A Quick Review for Future Planning | Episode 76
Some of your gift baskets may sell quickly, and others may be waiting for an upgrade from you, or perhaps you're ready to update some of your designs.
Thankfully, you have the option to change your gifts and baskets whenever you wish. This episode provides ideas on what to watch for in terms of design upgrades as well as customer service updates to consider.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Dec 20, 2021
Trade Shows In Person and Virtual | Episode 75
Attending a trade show can be highly instrumental for your business. It's a place to find items that your customers want most as well as items other gift basket retailers may not offer.
Today, there are opportunities to not only attend shows in person but also virtually, saving you time, money, and energy. This episode helps you attend shows up close as well as from the comfort of your office.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Dec 13, 2021
How to Detect Fake Orders | Episode 74
Receiving an order by email or phone is so gratifying. You're about to make money, but first ask yourself: is this a real order, or is it fake?
There are telltale signs you must be aware of to separate real from fraudulent orders. This episode helps you recognize the difference. Even if you are a seasoned professional, it's good to re-acquaint yourself with this unnerving situation.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/three-ways-detect-fake-gift-basket-orders/
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Dec 6, 2021
Four Ways to Increase Visibility | Episode 73
Larger gift and gift basket retailers get lots of promotion around the holidays and during special events. You can pursue the same types of promotion in your local area. How?
This episode uncovers four solid methods to create a buzz about your gifts and baskets. Consistency is the foundation for visibility. Keep that in mind as you listen with pen and paper handy for notes before you take action.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/how-to-market-your-gift-baskets/
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Nov 29, 2021
What Customers Want | Episode 72
It's not easy to find out how clients perceive your gifts. You can ask them, but they often don't tell you the whole story. This episode reveals the the likes, wants, and dislikes about gift baskets based on an independent test from Consumer Reports.
Customers and recipients rated the gift baskets based on numerous details, including:
* Pricing
* Shipping costs
* Product selection
* Customization options
* Gift card inclusion
* Manufacturing process
After hearing this episode, you'll recognize which areas in your business require a review and possible upgrade.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/find-perfect-gift-basket-customer/
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sg…
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Nov 22, 2021
Pop Up Shop Tips | Episode 71
Pop up shops have existed longer than the pop up shops has been a familiar phrase.
Are you considering opening a temporary store to promote and sell your gifts and baskets? There are lots of considerations, and this episode will inspire you to put all of the pieces together before hanging your open for business sign.
* What do you bring?
* How much merchandise?
* Which way to collect money?
* When do you need security?
* What type of signage is needed?
Hear this episode and be ready for your grand opening.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Nov 15, 2021
How to Buy Locally Made Products | Episode 70
You visit a craft show or another type of outdoor fair, and what do you see? Honey, confections, and assorted foods or gifts made by local artisans. Many of them would be great in your gift baskets, but how do you approach the subject of buying?
This episode reveals what you need to ask before you make your first purchase. There's lots to learn about a local company starting with licensing and other details that ensure the product's manufacturing process.
* Who and where is the owner?
* How long in business?
* What's the packaging location?
* Where is it sold wholesale?
There are many other details to explore to make sure your buying decision is made with care.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big probl…
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Nov 8, 2021
How I Would Start Today | Episode 69
Preparation to start your business is similar to waiting for a Thanksgiving turkey to be cooked thoroughly - it takes time.
That time includes a lot more bells and whistles than in the past before the internet became as popular as it is now.
In this episode I share my vision on how I would start a gift basket business in today's climate. The process is very different than what I experienced in the 1990s.
* How long would I study the business's potential?
* Where would I research products to buy?
* When would I register my business?
* Which social media account would I use to reach potential clients?
* What crucial area of business would I focus on first?
There's a lot more in this episode that benefits you as a new owner or you as an experienced designer.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Gift Basket Business Plan: https://giftbasketbusiness.ecwid.com/Gift-Basket-Business-Plan-p3697…
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Nov 1, 2021
Don't Make These 7 Contract Mistakes | Episode 68
*Notice: I am not an attorney but am sharing details that your attorney may need for your contract.*
There will be times in business when a contract is mandatory, a good and valid contract written by an attorney. When that time occurs, knowing which terms and conditions are beneficial is what this episode addresses.
* Why a basic online contract is not the best alternative
* What to write as a contract introduction
* How to word what you do not recommend
* When you need a new contract or a simple addendum
* How to document the payment schedule
You'll need this reference when meeting with an attorney, so be sure to review this episode before your first contract is needed.
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclarity
Support the show
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Oct 25, 2021
Bumps and Pauses You Can Handle | Episode 67
Starting and growing your gift basket business can be rewarding, but it can also be challenging. Life doesn't stop because you own a business. There will be situations, both in the business and personal categories, that must be managed. Are you ready to handle it?
This episode reminds you that the success you see on the surface for other designers is not always what's really happening. They handle bumps, too, and have become adept at doing so. Hear some of the challenges that have occurred so you know that you're not alone and can handle what occurs.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Get the No. 1 gift basket book here with bonus material: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Oct 18, 2021
Sell It or Give It Away? | Episode 66
You buy gourmet or gifts that you believe will sell, but customers aren't buying it? What's the solution?
Sometimes the answer is to repurpose the item so it does sell, and other times the answer is to give the gourmet or gift items away, but you can give it away responsibly and in a way that promotes your business.
Find out, in this episode how to sell items that are in your inventory too long or distribute it the right way.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/two-ways-to-get-rid-of-inventory/
How to Start a Home-Based Gift Basket Book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
A five-minute conversation with me can solve that big problem. https://pxlme.me/sgfclaritySupport the show
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Oct 11, 2021
Enhancements, When and Where to Buy | Episode 65
Floral and fauna surround your gifts to create beauty and balance within each design. Where do these gorgeous items come from, and why are they needed?
Let's discuss enhancements in this episode to learn the four places to buy them and which gender wants it less than others.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the six week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Oct 4, 2021
Is a Line of Credit in Your Future? | Episode 64
Having monies available to you through a business line of credit can be beneficial for your future. That money has the potential to fund:
* New equipment
* Large order supplies
* Broadcast marketing
There are many options that a business line of credit affords you so you can fund opportunities that may be out of reach on a short-term basis. This episode introduces you to this credit line and how it acts as a valuable asset.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://shirleygeorgefrazier.com/how-i-got-business-line-of-credit-how-get-yours/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclarity
Support the show
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Sep 27, 2021
How to Take Orders While Traveling | Episode 63
If you're lucky, you'll take lots of orders while in your studio completing sales and organizing your space.
The real luck comes to you when orders arrive while you're on the road and can capture the orders while on your way somewhere for business or personal reasons (that means your marketing is working).
What do you need to make sure you can take orders on the road? The equipment and tools you need are easy to find and keep with you, but are you ready? Do you have the items that make capturing orders on the road simple and seamless for your customer and you?
This episode identifies for items to have with you at all times so your business thrives no matter where you go.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/how-to-take-orders-outside-the-office/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbed…
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Sep 20, 2021
Ready to Sell to Supermarkets? | Episode 62
A place that regularly sells foods has possibilities for you to make gift baskets for them. One of those places is a supermarket, and even small grocery stores have potential.
Want to know how you might gain this account, making gifts and baskets for sale on a year round or seasonal basis?
This episode explores the information to gather, questions to ask, and problems with your own inventory that can occur. Hear about this option, and decide for yourself if selling to supermarkets is your next goal.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Sep 13, 2021
Your First Corporate Account | Episode 61
You jump for joy when you sign your first corporate account. It's a badge of honor, a recognition that you are truly in business. It's truly triumphant.
How do you get that first account? Would you be surprised to know that you may already have a corporate account but not realize it?
This episode uncovers how you get that corporate account or realize you've reached that marker. You'll also hear three tips to encourage you to continue your corporate account search and expand your reach.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/time-make-corporate-gift-basket-money/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Sep 6, 2021
11 Programs for Your Gift Basket Toolbox | Episode 60
Which programs and tools are the go-to products that help streamline your operations?
In this episode you are introduced to some of the items in my arsenal. Some you may already use or know about, and others may be brand new to you.
The goal in sharing these programs with you is to decrease your administrative time and increase your sales.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclarity
Support the show
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Aug 30, 2021
7 Tips to Teach a Gift Basket Class | Episode 59
How easy it is to teach a gift basket class? Just as with making gift baskets for the first time, there are lots of parts to the teaching puzzle.
The seven tips you'll hear in this episode will get you started.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Start Your Own Arts & Crafts Business Course: https://pxlme.me/artcraft
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritSupport the show
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Aug 23, 2021
DIY Customer Service | Episode 58
Getting the order is one step. Keeping orders coming from customers is an ongoing process, and you can achieve this by following easy-to-do steps that customers appreciate. The appreciation is shown through reorders and referrals.
Sound like a plan? This episode reveals five service techniques so simple to achieve that if you don't have a service plan, you'll now be positively forced to install these steps and reap the rewards.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/heres-make-gift-basket-marketing-easy/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Aug 16, 2021
Three Reasons to Consider Containers | Episode 57
Baskets have become expensive over the years. It's understandable that prices rise. However, when a rise in price meets a smaller supply through wholesalers and high shipping prices from the wholesaler's door to your studio, that situation puts searching for containers at the top of your list.
This episode uncovers three reasons why you might begin creating gifts in more containers than baskets. You'll also hear a list of 11 containers to consider that may cost you less money and time with each design.
Also, tune in to Episode 36, Container Talk - How to Buy What Sells.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: Why Containers May be Better Than Baskets, https://giftbasketbusiness.com/why-containers-may-be-better-than-baskets/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https…
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Aug 9, 2021
How to Promote Yourself Against Scams | Episode 56
Scams come in many ways - by phone, email, and theft (not a scam but certainly a threat) at your customer's door.
These situations happen at any time and especially during the holidays. How can you be proactive about scams and use them to not only protect your customers but also promote your business?
This episode provides numerous ways to warn customers, guard your business, and promote your knowledge.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/alert-clients-gift-basket-scams/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Aug 2, 2021
Gift Industry Magazines You Want to Read | Episode 55
Keeping up with the latest news in the gift and gourmet world is easier when you have information delivered to you in print or digital content.
This episode introduces you to the gift and gourmet industry magazines that update you on products, resources, trade shows, and how retailers triumph in their locations.
*Magazines*
* Gifts & Decorative Accessories: https://giftsanddec.com/
* Gift Shop Plus: https://giftshopmag.com/
* Smart Retailer: https://smart-retailer.com/
* Stationery Trends: https://stationerytrends.com/
* Gourmet News: https://gourmetnews.com/
* Specialty Retailer: https://www.specialtyfood.com/digital-edition/
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclarity
Support the show
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Jul 26, 2021
The Business of Bookkeeping | Episode 54
From the very beginning of your business, keeping your financials on track builds a terrific habit that saves you time as your profits grow.
If you haven't yet created a financial-tracking habit, that's okay, too. This episode encourages you to create a simple system that you can customize whenever you wish.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/how-to-find-the-right-accountant/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Jul 19, 2021
The Lowdown on Drop Shipping | Episode 53
Drop shipping is not new in the gift basket world, but it may be new to you.
What is drop shipping? This episode introduces you to this service so you can decide if it's for you at any time during your business life.
In this episode, you'll learn:
* Three reasons why drop shipping is beneficial
* What drop shippers offer that you might not keep in inventory
* The average cost to be a drop shipping member
* Questions to ask before you open a drop shipping account
At the end you'll know if drop shipping fits into your gift basket business.
Thank you for listening and subscribing to Gift Basket Business now in our second year!
Be sure to rate the podcast through your favorite listening device!
Your No. 1 gift basket book: https://pxlme.me/gbbook
The one business plan you need: https://giftbasketbusiness.ecwid.com/Gift-Basket-Business-Plan-p369736572
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.…
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Jul 12, 2021
Let's Talk About Trademarks | Episode 52
*Disclaimer: Consult your attorney for legalities regarding trademark protection.*
Applying for and receiving trademark protection for your company name and/or logo is an option for many businesses, but is it an option for you?
This episode provides insights or whether or not trademarking is in your future, but what's shared is just a small piece of the entire puzzle. Visit the USPTO website or similar website in your non-U.S. country for more details.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
U.S. Patent and Trademark Office: https://www.uspto.gov/trademarks/basics/what-trademark
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Jul 5, 2021
Three Ways You Lose Money | Episode 51
No one starts a business with a goal to go bankrupt or close their doors. Selling gift baskets with profitability in mind is your vision. However, there are ways you can cheat yourself if you're not careful.
This episode features three methods that are commonly not often calculated as best as possible. It's not your fault, so let's review these three ways and resolve to fix it!
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/heres-lose-money/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Jun 28, 2021
How Upselling Increases Sales and Satisfies Customers | Episode 50
Fast food chains ask, "Do you want fries with that?"
Car dealers ask, "Do you want undercarriage cleaning before delivery?"
Every industry practices upselling, and so do we.
What is upselling, and how is it done when a gift basket order arrives? This episode uncovers:
* How to go about upselling
* Which products are good for the upsell, and
* What triggers to listen for when talking with customers so that upselling works
Upselling helps you to add thousands of dollars to your revenue and move lots of merchandise while putting smiles on customers' faces. Hear this episode for all of the details.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Gift Basket Forms: https://giftbasketbusiness.ecwid.com/Gift-Basket-Forms-p168819836
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlm…
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Jun 21, 2021
Why Your Vacation is Mandatory | Episode 49
As a business owner, you not only have the right to get away, you have an obligation to enjoy time away from your business whether on your own or with family or friends.
What are the steps to wind down and close your doors for a short period of time while informing customers that you will return at a later date?
This episode gives you permission to enjoy your life by setting up procedural steps that ensure that you are happy go leave and return. You deserve down time. Here's the why and how.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/how-to-take-a-vacation-from-gift-baskets/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Jun 14, 2021
What to Ask Before You Exhibit | Episode 48
How do you make sure that all the bells and whistles are reviewed and ready when considering showing your gift baskets at an event?
Such research is vital, because if not done properly, it can close your business or at least cripple it financially.
This episode reveals five questions to ask show producers so you know about their background and experience to bring the right people who are interested in what you offer.
You'll also hear questions to ask yourself before you proceed.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Website: https://GiftBasketBusiness.com/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Jun 7, 2021
Selling Gift Baskets through Amazon | Episode 47
Adding your gift baskets onto the Amazon platform can yield lucrative sales. What does it take to participate. What are the pros and cons?
This episode introduces you to the possibilities of adding your gift baskets onto the world's most-recognized website.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/amazon-may-be-your-gift-basket-sales-partner
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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May 31, 2021
7 Questions to Answer Before You Go from Hobby to Business | Episode 46
Why does the transition from working part time to full time or moving your business from hobby to full-time enterprise seem so long?
Whether it takes months or years, your true focus is ensuring that when you do operate full time, you have done the details to ensure that you do not go back to working for someone else. What are those details?
This episode uncovers seven universal steps, some you may already know and have set up, and others you might be glad to learn about here.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
*Article*: https://giftbasketbusiness.com/how-to-tell-if-youre-a-gift-basket-designer-or-hobbyist/
*Your No. 1 gift basket book*: https://pxlme.me/gbbook
*Join the 6 week gift basket course!* https://pxlme.me/gbbedcourse
*Need help with starting, pricing, and more?* https://pxlme.me/sgfclaritySupport the show
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May 24, 2021
Where to Find Help When You Don’t Know Where to Go | Episode 45
A client just placed a huge order, and you cannot handle it alone.
Your website just went offline, and you need someone to diagnose the problem.
These are just two of a long list of dilemmas that can and will occur in your business. Where do you turn for help, and how do you determine if such a person can truly solve the problem?
That's the subject of this episode. You'll hear real-life situations and actions you can take to make things better so your business continues to thrive.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclarity
Support the show
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May 17, 2021
Your First Big Order - 10 Steps for Success | Episode 44
*IMPORTANT:* This episode mentions contracts. Please make sure to speak with your attorney regarding the language in your contracts.
Big orders are usually, but not always, corporate-related sales. What does it take to make sure you are ready for orders that not only need organization but lots more to do it right?
In this episode you'll learn:
* What IS a big order?
* What's the difference between a proposal and a contract?
* How much payment do you request up front?
* Where is the order assembled?
* How do you make sure you have enough product?
There's plenty more to solve before the order arrives. Hear this episode so you're ready, because that big order is coming!
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/how-to-handle-the-big-order/
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcou…
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May 10, 2021
Five Can-Do Items that Increase Your Sales | Episode 43
There are lots of moving parts to a gift basket business. However, some parts are easy to complete or put on auto pilot so you profit in the long run.
This episode reveals simple tasks that help you:
* Stay aware of potential buyers
* Be ready for a fabulous sale
* Make better decisions
* Find out about great items
* Use programs to scan the net
Designing is fun, but you need insight so you design more profitably.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Article: https://giftbasketbusiness.com/three-ways-to-prepare-now-for-future-gift-basket-sales/
Google Alerts - https://google.com/alerts
Talkwalker: https://talkwalker.com/alerts
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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May 3, 2021
Consignment and Wholesale Selling Tips | Episode 42
Have you considered selling your gift baskets on consignment in a retail store?
How about selling your gift baskets outright at a wholesale price to a retail store?
If you don't know what either of these sales options are, this episode uncovers consignment and wholesale sales options that may be in your gift basket future. Find out:
* What is consignment, and what is wholesale selling
* How to calculate your potential income
* Which stores may be interested in selling your gift baskets
* What to include in your sales agreement
* How a small business attorney can protect you
* Which types of gift and gift basket designs to consider making
Consignment and wholesale selling may be an additional revenue stream for you. Hear the details and learn the possibilities!
*Article*: https://giftbasketbusiness.com/will-you-sell-on-consignment-or-for-wholesale/
*Your No. 1 gift basket book*: https://pxlme.me/gbbook
*Join the 6 week gift basket course!* https://pxlme.me/gbbedcourse…
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Apr 26, 2021
Adding Avon, Mary Kay, and Other Brands | Episode 41
Our customers love certain products from particular brands, but it can be difficult to make a profit including such products.
What's the formula to add products from Avon, Mary Kay, and other popular brands and still make money?
This episode dives into that topic. If you are a representative of such products, this episode provides guidance to create gift basket designs that still make money. This topic is one that's been requested for a long time, so tune in!
Article: https://giftbasketbusiness.com/how-to-add-branded-cosmetics-to-gift-baskets/
#1 Gift Basket Book: https://pxlme.me/gbbook
Gift basket course! https://pxlme.me/gbbedcourse
Get fast help! https://pxlme.me/sgfclaritySupport the show
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Apr 19, 2021
Create a Video Channel | Episode 40
Your prospects and customers consume information in many ways, and watching videos is one strong option you want to offer ASAP.
How do you start a video channel? What equipment is needed, and which program will host the videos?
These and more concerns are answered in this informative episode whether you're brand new to making videos or are ready to refresh your current video programming.
You'll hear:
* 12 options for creating video content
* Three places to consider as video hosts
* How to get your customers involved
* Which time length is best to record
* 7 tips to make video making easier
There's much more about this topic, and best of all, you'll wonder why you didn't start making videos long before now.
Article: https://giftbasketbusiness.com/enhance-marketing-with-gift-basket-videos/
Gift Basket Business video channel: https://youtube.com/giftbasketbusiness
#1 Gift Basket Book: https://pxlme.me/gbbook
Gift basket course! https://pxlme.me/gbbedcourse
Get fast he…
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Apr 12, 2021
An Email List You Can Create | Episode 39
Aside from meeting people face to face (which you may or may have be able to do) how do you keep prospects and customers updated about what you offer them for every day and occasional gifts?
One solid method is by connecting with them through a marketing program that collects email addresses and delivers your news as often as you wish.
Whether you currently have an email list or are thinking of starting one, the time is now to turn your ideas into action or update your process.
This episode providers pointers on:
* Why you need an email list
* How to start one
* What to send
* How to market
* Three tips for consistency
Take the email list plunge, and expand your gifting relationship with customers.
Article: https://giftbasketbusiness.com/ready-grow-email-list/
#1 Gift Basket Book: https://pxlme.me/gbbook
Gift basket course! https://pxlme.me/gbbedcourse
Get fast help! https://pxlme.me/sgfclarity
Support the show
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Apr 5, 2021
The Order is Complete, Now What? | Episode 38
How do you keep a customer buying from you after the first order is complete?
You need a solid method to remind them about your gift baskets every time an occasion happens. That's the focus for this episode.
Just as a hotel housekeeper has a checklist for room service, you also need a list of how to connect with the customer in a way that ensures that the customer will see your message.
You have three methods available, and the one you choose must match the customer's attention span. Here your options and decision how to proceed not only to get more orders but also to be ready for other benefits, too.
Post-order service: https://giftbasketbusiness.com/10-ways-keep-customers-happy-order/
YouTube videos: https://youtube.com/giftbasketbusiness/
#1 Gift Basket Book: https://pxlme.me/gbbook
Gift basket course! https://pxlme.me/gbbedcourse
Get fast help for gift basket problems: https://pxlme.me/sgfclaritySupport the show
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Mar 29, 2021
The Cost to Start Your Business | Episode 37
How much do you need to start a gift basket business?
The answer - it depends.
Whether you make and sell gift baskets as a hobby or full-fledged business, it's important to be ready to fund this creative enterprise.
In this episode you discover the true costs, from purchasing items you already know to things you may have overlooked.
You will also hear approximate costs for starting a hobby or business. The cost may surprise you, or you'll already know how much to spend. This is an education you want to hear.
Be sure to subscribe to and rate the Gift Basket Business podcast. Thank you!
Article: https://giftbasketbusiness.com/cost-start-gift-basket-business/
#1 Gift Basket Book: https://pxlme.me/gbbook
Gift basket course! https://pxlme.me/gbbedcourse
Get fast help! https://pxlme.me/sgfclarity
Support the show
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Mar 22, 2021
Container Talk - How to Buy What Sells | Episode 36
Baskets and unique containers available for gift basket making look terrific on store shelves, but will customers be able to afford what you choose?
This episode both introduces and reminds you of 15+ baskets and containers available to create your gorgeous gifts. It also guides you on what to buy before investing in too many containers you may not be able to sell right away.
You'll also hear:
* How to choose what to buy
* Why list keeping is essential for future purchases
* What to do if certain containers don't sell
This is a fun look at containers that shares visuals on designing with these wonderful vessels, but it's also great insight to save you time and money so you profit.
Website: https://GiftBasketBusiness.com/
What to Buy for Gift Baskets on a Tight Budget: https://giftbasketbusiness.com/what-to-buy-for-gift-baskets-on-a-tight-budget/
Need help? https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Mar 15, 2021
How to Handle Difficult Clients | Episode 35
Not everyone is your ideal client. Some people will be the right fit while others change your attitude from happy to not so great. What's the solution?
This episode breaks down the difficulty into three parts so you know whether the client is one to keep or one to let go.
At the end, you'll know how to decide what to do and, if necessary, how to end the client relationship. It's easier than you imagine and will save you from eating antacid tablets.
Website: https://GiftBasketBusiness.com/
Article: https://giftbasketbusiness.com/three-ways-to-handle-a-difficult-client/
Expert help: https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Mar 8, 2021
11 Ways to Avoid Distractions | Episode 34
The doorbell rings. A child wants more juice. Dirty clothes "call" you to wash them.
Anything that's not gift basket related seems to want attention, compelling you to handle it during business hours. Even if the task takes five minutes, it's time away from business, and that's not good. Distractions can and will occur when you must experiment with designs, conduct marketing calls, or take care of an administrative task.
How do you balance what seems to be imbalances all around you?
The good news is that there are habits you can adopt to decrease distractions. While everything cannot be overlooked, there are some tasks that are manageable in a way that's much better than you're doing now.
This episode reveals 11 common situations that occur during business hours and how to create habits that make sense so you continue focusing on making dollars. Hearing this episode will hopefully provide you with other ingenious options to re-structure situations that are specific to distractions…
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Mar 1, 2021
How Many Items in Each Gift? | Episode 33
*"If I put six items in a small gift basket, is that too little, too many, or just right?"*
That's just one of many questions I've been asked in my 30+ years in the gift basket industry about the number of goodies and gifts that are appropriate to place in each design.
How many products is enough? How many is too much? This episode demystifies all of the questions and puts your mind at ease as you create each gorgeous gift.
Here's where you learn:
* How many items is an average for small, medium and large gift baskets
* Why the number of items isn't always the focus
* What the number of items truly depends on
You'll also hear a breakdown, by product type and price, of what I typically put in a medium-sized gift basket and how I decide how to spend the leftover money on the container and other supplies.
Prepare for a good look at this "numbers game" so you always play to win.
Website: https://GiftBasketBusiness.com/
Article: How Many Items in a Gift Basket
Need help? http…
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Feb 22, 2021
When It Makes Sense to Buy Retail | Episode 32
As a designer, you want to purchase foods. gifts, and supplies from the places offering high-quality merchandise for the lowest-possible prices. Many times those locations will be through wholesalers, but times change.
Today, you may find quality products at low prices at retail stores. Will you purchase from retailers, or will you stick with traditional wholesale sources? That's the topic for this episode.
You'll hear pros and cons for buying retail versus wholesale and examples of what designers have found and purchased to earn high income while pleasing their customers. You'll also be encouraged to ask for the one thing you may overlook receiving when buying from retailers.
Listen and decide how to proceed when you see what you consider as a great purchasing opportunity in any retail store.
Note: Companies mentioned in this episode are for example only and not a recommendation.
*Website*: https://GiftBasketBusiness.com
*Article*: The Pros and Cons of Buying from Retailers
htt…
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Feb 15, 2021
Adding Baked Goods to Gift Baskets | Episode 31
You may be the maker of the most-delicious cookies and brownies in your geographic location, but if you add those goodies to gift baskets after making it in your home kitchen, you're in violation of the law, at least in the United States.
How can you work within the rules to sell the goods you make? That's the topic of this episode which provides you with some general guidance as you research the law within your U.S. state or country.
The links below, some of which are mentioned in this topic, provide more insight.
*Website*: https://GiftBasketBusiness.com
*Article - Will Homemade Brownies Put You in Handcuffs?*
https://giftbasketbusiness.com/will-homemade-brownies-put-handcuffs/
*Commercial Kitchen Definition*: http://commercialkitchens.org/what-is-a-commercial-kitchen/
*Pick Your Own Website*: https://www.pickyourown.org/commercialkitchens-licensed-shared-community.php
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Feb 8, 2021
How to Create Your Business Plan | Episode 30
Why keep everything you want to accomplish with gift baskets in your head? Wouldn't it be better to write or type your goals on paper or computer or even use a mind map to plot your steps?
Your dreams for a successful business can happen when you create a business plan, and best of all, the plan is not difficult to put together. This episode outlines which areas of your business are most important to document for precise tracking. You'll recognize which topics are good to include and which ones can be eliminated once your foundation is set.
Listen and hear how to get your blueprinted started by downloading your goals out of your head and onto a simple document.
*Website*: https://GiftBasketBusiness.com
*Book, How to Start a Home-Based Gift Basket Business*: https://giftbasketbusiness.ecwid.com/How-to-Start-a-Home-Based-Gift-Basket-Business-5th-ed-p168753930
*Need help?* https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Feb 1, 2021
How Much to Charge | Episode 29
Pricing your gift baskets incorrectly will quickly close your business. That's a situation you don't want, so knowing your pricing options and choosing the one that makes you profitable while serving your customers is mandatory.
This episode reviews your three pricing options:
* Keystone
* Triple
* Triple Plus
You'll also hear how most, if not all traditional retailers, charge for gift baskets by selecting wrapping costs for small, medium, and large designs.
Now's the time to calculate how much to charge according to all of the costs associated with every expense so you start and continue to profit.
Website Pricing Section: https://GiftBasketBusiness.com/tag/pricing/
Need help? https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Jan 25, 2021
A Guide to Set Up Your Photo Studio | Episode 28
Customers need to see visual images of gift basket designs you create. Each photo requires clarity to show what recipients receive. Without it, you won't get many sales. Setting up your own photo studio and scheduling "closeup time" with each designs is mandatory for a thriving gift basket business.
* Why do you need an internal photo studio ?
* What are reasons for capturing every design in visual format (7 reasons)?
* What equipment is required (7 basic items)
* Where do you get supplies (5 places covered here)?
* How do you organize photos by computer (several simple methods suggested)?
All of this and more is covered in this episode.
You don't need to be a professional photographer to get great pictures. A DIY (do it yourself) approach provides great results. You'll learn how.
Website: https://GiftBasketBusiness.com/
Need help? https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Jan 18, 2021
6 Places to Find Gift Basket Products | Episode 27
Where do insiders go to find local products? This episode gives you secret tips to use for online searches, uncovering places that contain small and large suppliers of products perfect for gift baskets.
Both beginner and seasoned designers can take advantage of what's revealed here. If you're a beginner or don't have business credentials, some of the product makers may allow you to buy in bulk while others may not.
Get ready for many "why didn't I think of that?" moments while listening!
This episode compliments Finding and Buying from Wholesalers, Suppliers, and Retailers recorded on August 24, 2020.
Website: https://GiftBasketBusiness.com/
Get help fast! http://clarity.fm/ShirleyGeorgeFrazier
Facebook page: https://facebook.com/GiftBasketBusiness/Support the show
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Jan 11, 2021
How to Legally Add Alcohol to Gift Baskets | Episode 26
What's the result when you have no permit to add vodka in a birthday gift basket, and still, you add it? You'll either get lucky when safely delivering it or get tangled in a legal mess because someone reported your non-licensed activity.
A photograph of you in handcuffs featured in your local newspaper is not the type of promotion you want for your business. Whether you work at home, in a retail shop, or in a commercial zone, you may or may not be able to secure a license to add liquor, wine, and spirits within gift baskets. If customers are requesting alcohol as part of gift giving, a license may be worthwhile to obtain.
This episode reveals the steps that could result in getting this premium license, and four steps are vital to complete before you check the laws!
Here what's required to legally add alcohol to your gift baskets. Your experience may be a bit different than what's explained. However, you will still be on track if such licensing is one of your goals.
Website: https:…
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Jan 4, 2021
9 Elements to Add to Your Website | Episode 25
Keeping your business website updated and filled with compelling reasons to buy is more important than anything you add on social media and other programs, and this episode introduces you to nine pieces of the website "puzzle" that delivers results.
Find out which parts are valuable and why each one encourages sales and referrals. You may already have some of these items on your site. However, it may be time to review and update these parts.
Website: https://GiftBasketBusiness.com/
Press room example: https://giftbasketbusiness.com/press-room/
Need help? https://clarity.fm/ShirleyGeorgeFrazier
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Dec 28, 2020
Find Your Attorney, Accountant, and Insurance Agent | Episode 24
Your support staff contains more than part-time and full-time gift basket designers. It also includes professionals who provide you with legal, financial, and risk management knowledge.
If you don't yet have access to such people or are looking to replace current professionals, this episode shortens the time line that it takes to bring these experts into your creative world.
This team is crucial no matter how long you've made and sold gift baskets. This episode uncovers:
* Why you need legal, financial, and risk support
* How these individuals bring you more business
* Five ways to find the right support
* Questions to ask during the interview
* How to learn about their fee structure
* Why monitoring their assistance matters
Thank you for taking the time to rate this podcast!
Website: https://GiftBasketBusiness.com/
Need help? https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Dec 21, 2020
How to Make $100,000 in One Year | Episode 23
It's easy to say you want to reach $100,000 or more in gift basket income, but what does it take to make that happen?
This episode uncovers the thinking and process to prepare for this revenue goal, because reaching six figures doesn't miraculously happen.
What we'll discuss includes:
* Income vs. expenses
* Sales strategy
* Different types of income
* Reinvestment decisions
Whether you want to leave your current job to sell gift baskets full time or are now making gift baskets but want to increase your revenue, this episode is for you.
Website: https://GiftBasketBusiness.com/
Mentoring help to increase your sales: https://clarity.fm/shirleygeorgefrazierSupport the show
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Dec 14, 2020
Four Ways to Change Zoning to Legally Work at Home | Episode 22
Zoning is the word, used by cities in the U.S., that identifies the type of buildings permitted on each street. Some streets are zoned as residential only, while others are approved for a mix of residences and businesses.
Making and selling gift baskets at home can be comfortable, but is it legal? Is the street where you live approved for business enterprises? If not, there's potential for you to receive hefty fines and written documentation stating that you must close up shop.
What's the process to change the zoning law so you are free and clear to operate at home? This episode introduces four options to pursue in your quest to work at home legally. You might need all four steps, just a few, or more depending on the structure and rules in your area.
In any case, going forward to change zoning will provide you with peace of mind so you can increase your income while providing a valuable service through your business.
Zoning is one of many topics in the industry's best-selling book,…
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Dec 7, 2020
Business Card Tips for Better Promotions and Sales | Episode 21
You cannot sell gift baskets if you don't carry easy representation with you at all times, and that representative is the business card.
What does your business card look like, and where do you take it?
If your cards are outdated, worn, and tattered, or if you always forget to put them in your purse or pocket, or if you don't yet have business cards, this episode is for you.
You'll hear what to add to your cards and what not to include, and the five suggested tips at the end will ensure that your business is top of mind whenever and wherever you distribute them.
Website: https://GiftBasketBusiness.com/
Get money-making mentoring help with Shirley: https://clarity.fm//ShirleyGeorgeFrazierSupport the show
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Nov 30, 2020
Big Store Sales Preparation You Need to Know | Episode 20
Want to sell gift baskets to Walmart, Costco, and other big-named stores? This episode gives you an insider's look at how to prepare for ultra-mega sales as well as with smaller retailers.
Certain in-house procedures must be done before you sign your name on the dotted line. Uncover the details here, then get help through the link below to proceed with confidence.
Website: https://GiftBasketBusiness.com/
Need help? https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Nov 23, 2020
Insure Yourself Against Problems | Episode 19
What would you do if the building next to your business suddenly caught on fire? What if it's your building on fire or perhaps filling with water due to a flood?
In most cases your insurance company is notified, but what if you have no insurance and wish you would have invested in such coverage before the catastrophe?
The best protection against fire, theft, water, and other unexpected occurrences is the topic for this episode. While this isn't a topic that's as glamorous as gift basket making, it's a subject you want to hear to solve problems that may happen in the future.
Insurance articles: https://GiftBasketBusiness.com/tag/insurance/
Mentoring help: https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Nov 16, 2020
22 Ways to Market Your Gift Basket Shop | Episode 18
Marketing your gift basket shop doesn't have to be complicated. However, between choosing options that are offline versus ways to promote online, can be overwhelming.
How do you choose? Which ones will be beneficial, and which ones aren't worth your time?
This episode reveals numerous methods to get the word out about your shop, and if you are a solo entrepreneur working at home or in a commercial space, these options are for you, too.
Need help to be clear on how to proceed? Schedule a call with Shirley:
https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Nov 9, 2020
10 Ways to Set Up Your Shop for Maximum Efficiency | Episode 17
Do you find yourself walking here and there throughout your workspace to get a basket, grab shred, and find all the other components needed to make a gift basket? If so, it's time to stop the chaos and lost time and start organizing your space to make more money in less time.
This episode covers what to consider when creating a gift-basket-making section within your shop or behind the scenes where customers cannot enter.
Whether you work in a retail setting or in a home-based space, you'll benefit from this episode that delivers multiple ideas that work for current designers and will also help you to organize for success.
Website: https://GiftBasketBusiness.com/
Mentoring help: https://clarity.fm/ShirleyGeorgeFrazierSupport the show
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Nov 2, 2020
How to Add Gift Baskets to Your Shop | Episode 16
If creating gift baskets in your store, using inventory currently stocked on shelves, is a revenue stream you want to add, then this episode is for you.
Hear what it takes to set up a gift basket section where staff makes gift baskets for delivery and shipping while the section acts as marketing to draw customer attention and added sales.
You'll find out:
* If gift baskets make sense as an addition
* Where to create space in your store
* How to offer premade and customized options
* Which staff are good designer candidates
* Which forms are required for orders
* Various ways to market your new section
Additional support specific to your needs is available through this scheduling link:
https://clarity.fm/shirleygeorgefrazier
Prepare for more inventory turns and a bounty of sales when you put this episode's details into action.Support the show
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Oct 26, 2020
Social Media Marketing in 9 Steps | Episode 15
What is the process to create a marketing schedule for social media that delivers results? This episode reveals nine steps to follow for online success. Some of what you'll discover includes:
* Deciding when to post
* Creating a content calendar
* Maximizing your time
* Checking results
* Finding help
If you want social media to play a strong part in your gift basket marketing program, and you don't know how to start with positive outcomes in mind, this episode is for you.Support the show
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Oct 19, 2020
Holiday Themes that Sell Fast | Episode 14
Deciding what customers will buy for friends and family members, and corporate buyers as well, for end-of-year celebrations won't be a puzzle after hearing this episode. You'll hear not only seven holiday theme names but also which products to consider including as part of each design.
Containers and added complementary items are also featured. Create a bounty of beautiful designs that increase your income while adding smiles on the faces of customers and recipients, too.
Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast through your favorite listening device!
Your No. 1 gift basket book: https://pxlme.me/gbbook
Join the 6 week gift basket course! https://pxlme.me/gbbedcourse
Need help with starting, pricing, and more? https://pxlme.me/sgfclaritySupport the show
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Oct 12, 2020
Testimonials - Why You Need Them, How to Get Them | Episode 13
You can write and talk all day to prospects and followers about the beauty and value of your gift baskets, but nothing sells your gorgeous creations more than feedback, in word and video, from customers who are satisfied with their orders.
What are ways to get glowing comments, and where do you add them to boost your income? This episode reveals four tried-and-true methods. Long-time designers, you'll also learn a lot in this discussion so sales exceed your own expectations.Support the show
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Oct 5, 2020
Your Five Step Guide to Ship Gift Baskets | Episode 12
If you don't have a procedure to ship gift baskets out of your area, that beautiful design may arrive mangled, torn, and completely damaged. This episode lays out the formula to:
* Choose the right equipment and supplies
* Properly wrap the gift basket
* Select a shipper
* Ask about shipping processes
* Learn what to do whether delivered, delayed, and lost
At the end you'll know how to proceed so your gift baskets arrive in pristine condition no matter where you ship.
The accompanying video is available in the gift basket business community:
https://marketing.giftbasketbusiness.com/p/landing-1598643628sDnt5RNzah-13Support the show
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Sep 28, 2020
Everything You Want to Know About Deliveries | Episode 11
You make the gift basket and then deliver it to the smiling recipient. Sounds easy, right? Wait a minute - there can be problems along the way. How do you secure the gift in the car? Who delivers if you cannot? What if the person isn't home? There's a lot more to delivering gift baskets than you imagine. This episode uncovers multiple methods to make sure your beautiful designs arrive safely and answers questions to problems designers ask me to answer.
Gift Basket Business Community - https://marketing.giftbasketbusiness.comSupport the show
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Sep 21, 2020
What to Consider Before You Donate Gift Baskets | Episode 10
Now that your business is established, people and companies are targeting you for donations. What are your donation rules, and how do you decide who will receive and who will not? That's what you'll learn in this episode, including how to separate genuine receivers from people looking for freebies. Seasoned designers will hear a healthy dose of information to make sure they accompany donated gift baskets to swanky events. The new gift basket community mentioned is located at https://marketing.giftbasketbusiness.com/.Support the show
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Sep 14, 2020
How to Get Paid With or Without a Website | Episode 9
Collecting cash in any format and location requires planning if you expect to make money. How do you set it all up so the process is efficient and as professional as your beautiful designs? This episode reveals the many ways to get paid online, by phone, and in person whether you have a website or don't yet have one established. You'll hear many options to keep your sales in the black and problems from occurring.Support the show
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Sep 7, 2020
Three Ways to Market That Work and Three That Don't | Episode 8
What does it take to convince prospects to become customers? That's what you'll hear in this episode that's all about basic marketing options you can take right now to increase your income. You'll hear three easy ways to position your business for sales and three more ways that seem good but produce dismal results. Long-time designers will hear three methods to optimize their marketing for wider visibility and sales.Support the show
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Aug 31, 2020
Where to Find Cash to Buy What You Need | Episode 7
What types of companies give grants to aspiring and current entrepreneurs to start or grow their businesses? That's what we uncover in this episode. You'll hear the names of 10 organizations that have given cash and ways you can find grants locally and worldwide. There's also bonus information on items you can get free of charge.This is an episode you want to hear if someone else's money will help you make and sell gift baskets.Support the show
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Aug 24, 2020
Finding and Buying from Wholesalers, Suppliers, and Retailers | Episode 6
Where can gift basket products be found, items that are of high quality and low cost? That's what you'll learn in this episode. How to search online, where to uncover specialty foods, and what credentials to give local suppliers so you can purchase on the spot. You'll also find out what not to do when viewing items at certain retail stores.Support the show
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Aug 17, 2020
The Ultimate Paperwork Guide to Start Your Business | Episode 5
Starting a gift basket business takes more than buying baskets, shred, and food. You also need documents as your main foundation ensuring that you are a true business owner. Find out which 12 tasks are critical to begin no matter where in the world you're located. Also revealed are five business opportunities that increase revenue for long-time designers.Support the show
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Aug 10, 2020
Five Gift Basket Themes that Sell Every Day | Episode 4
If you're having a tough time getting customers to buy your gift baskets, the problem may be that you're not offering what they need most of the time. Which gifts and baskets are important to have ready and waiting at a moment's notice? That's what we discuss in this episode. In the second half, we'll uncover six industries that boost sales for seasoned designers.Support the show
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Aug 3, 2020
10 Must Haves to Make and Sell Gift Baskets, Part 2 | Episode 3
Episode 1A. In this second half, we explore 10 things required for a designer at the five-year mark or more to streamline the business for growth. The stakes for success get higher at this level!Support the show
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Aug 3, 2020
10 Must Haves to Make and Sell Gift Baskets, Part 1 | Episode 2
Episode 1. What items create the perfect foundation to start a successful gift basket business? You need more than an idea, and this broadcast reveals the products, supplies, and support to set up for long-time rewards.Support the show
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Jul 24, 2020
Gift Basket Business Introduction | Episode 1
Whether you make gift baskets at home, in a commercial space, or in a retail store, this Gift Basket Business podcast is for you.
This introduction brings gift basket designers worldwide together to uncover the ideas, insights, triumphs, challenges, and much more that occurs in this creative industry.
I'm Shirley George Frazier, author and chief basketologist at GiftBasketBusiness.com. In four minutes I reveal what we'll discuss that's of interest to beginners and experts, too.
You'll also hear three wishes, from me to you, that encourage you to subscribe and through this broadcast build your hobby or business one basket (or container) at a time.
To your success,
*Shirley*Support the show
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