The Indian Dream
The Indian Dream
Feb 27, 2022
The Journey of Building Fratelli Wines to 100 Cr+ in Revenue ft. Gaurav Sekhri
Play • 33 min

On the episode today, we have with us Gaurav Sekhri, Co-Founder of Fratelli Wines.

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We talk to Gaurav about the journey of building Fratelli and how they went about building the brand, distribution and more importantly, awareness for wines in India. 

(01:27) - How did the Fratelli journey start in 2006?
(02:51) - How did the Sekhri family attain the knowledge of wine making?
(05:46) - How did they manage the long gestation period and how marketing of wine became a bigger challenge in the early years
(08:28) - How is wine distributed across the country?
(12:00) - Why wine marketing and distribution is a slow game?
(15:37) - The process of making wine
(19:07) - Why Fratelli launched wine in a can?
(21:40) - How are different types of wine made?
(27:00) - How Gaurav identifies and manages new businesses?


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