MAU [Talk]
MAU [Talk]
Apr 23, 2021
Ep. 013 Gessica Bicego
Play • 36 min

Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blinkist to learn more about how the app is preparing for iOS 14 and what challenges, or opportunities, these audience changes will present for acquisition and growth at scale. Gessica shares an inside look at how her team is testing different marketing channels and what her gut is telling her about these new acquisition strategies. 

Clear search
Close search
Google apps
Main menu