25: Helping technical founders get their message across - Dr Loralyn Mears
Play • 33 min

Loralyn is a scientist, journalist, EdTech social entrepreneur and content marketer.

A lot of this episode revolves around technical storytelling. Loralyn helps technical companies from around the world tell their story. Whether it is a high tech medical startup in the USA or the largest financial services vendor in Israel.

She is a "translator" in content marketing; speaking science, tech and business producing whitepapers, journal articles, brand positioning and go-to-market strategies that lead to commercial success. 

She specialises in translating complex scientific and technical concepts into content that can be broadly understood by a lay audience.

Here are few other things that we discuss on the podcast

  • Changes in social marketing due to Covid-19
  • How to craft compelling stories and content
  • Mistakes that technical founders make in telling their stories
  • Connecting with your users 
  • How to stand in the rain

Book recommendation:-



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Email Loralyn - details in audio

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