Bar Geron - The missing puzzle piece in B2B digital transformation
Play • 18 min

Bar Geron is the CEO and co-founder of Balance, providers of a leading e-commerce B2B payment solution.

In this episode, we talk about why payments are the missing piece of the puzzle for B2B digital transformation. We focus majorly on how to translate the unique trustworthiness of the in-person B2B sales process to a digital experience, and we also discuss important lessons to take from B2C as well as what the future of B2B payments will look like.

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