Prateek Dayal is the Chief Strategy and Product Design Officer at Aqilliz, a privacy-focused marketing company specializing in blockchain solutions.
The recent updates to privacy regulations, coupled with the drastic increase in digital usage and data due to Covid, have been making people more and more aware of how their data is being used. Brands are keeping up, emphasizing their commitments to safeguarding privacy, and privacy has thus become a core tenet for digital-first brands. In this episode, we talk more in-depth about why privacy is so crucial to success with digital transformation and what companies can do as new privacy restrictions get implemented.
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