Vicki Young - The role of brand in digital transformation
Play • 45 min

Vicki Young is the owner and CEO of Nalla Design, an award-winning branding agency from London that has been solving complex branding challenges from companies such as EY and Informa.

This episode emphasizes the key role that a company's brand plays in its digital transformation, which encompasses the entire business rather than just being limited to design. Vicki highlights the main benefits of a strong brand and addresses both the challenges that can arise as well as the main considerations to tackle these challenges.

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