For more than 50 years, Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals. The GDUSA band includes a website, monthly e-newsletter, print magazine and digital editions and several national design competitions. In this episode, we speak to Gordon Kaye, Editor and Publisher of Graphic Design USA. We discuss the history and innovation of the GDUSA brand, the expansion of what it means to be a ‘responsible designer’ and the power of uncoated paper.
You Don’t Want to Miss:
Quotes from this Episode:
“Readers want a bigger picture now of where they are and where they fit in. And, you know, what I mean by that is that they want to know, not just how, what a project looks like, and how it was executed. But they also want to know about the strategy, the marketing, where it fits have where it fits into the bigger picture of the, of the initiative itself. They're more engaged in the world, they want to know, where they and their work fits in the broader social picture. In terms of being engaged in the world, I think the ideas of designing for good, for social responsibility, sustainability, and it during this pandemic, public health is their role in providing information about public health is growing.”
“There is something about Cougar paper and the combination of the way, the texture, the brightness, the finish, that that screams, quality, and integrity. And when you add the practical matters, how well it prints and how, how sustainably, it's made it, it really is a no brainer.”