This Is A Voice
This Is A Voice
Jul 4, 2022
Finding your brand - our process for choosing a new brand
Play • 25 min

We asked you for your opinions of six different logo designs. Wow, you did not disappoint. Your comments were brilliant, hilarious and outstandingly rude.
In this episode we share the beginning-to-end process for choosing a new logo and brand look, and the worst of the comments you made

  • the design brief we wrote
  • the advice we were given (some great, some bad) 
  • the design competition we set up 
  • choosing between the 353 designs we received
  • the feedback on six of the designs (OMG!)
  • how we came to trust our own instincts and why

We're summing up the experience as fascinating, terrifying and very funny.

Brand archetypes -
Logo design -
SECO (SpeakEasy Cooperative) and Michelle Markwart Deveaux -

If you want to have a 1-1 vocation advice session with Jeremy, click on my calendar or drop us an email
To find out more about voice, vocal health and singing techniques, check out the Vocal Process Learning Lounge - full access to 16 years of voice training resources for less than the price of one singing lesson 

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