Turning Your Passion into a Business
Play • 51 min

Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it?

Learn about the exciting journey of Sharon and Christine Muscat and find out why profitable, thriving businesses require more than just passion.

Sharon and Christine Muscat are bonafide industry veterans beginning their music careers as a recording artists and signing deals worldwide with Mushroom, Sony and Columbia Records in their early teens. They toured extensively over 25 countries to promote the release of their self-penned music. Along with thousands of performances and promotional appearances, their multi-platinum releases won for them an ARIA Award and took them on the road with Britney Spears on her ‘Oops I Did It Again’ world tour in 2000. Together, the sisters graced some of the world’s biggest stages including London’s Wembley, New York’s Madison Square Garden and Sydney’s Entertainment Centre. 

As freelance, session vocalists based in Sydney, both sisters lend their voices to television and film and regularly provide backing vocals to international and local recording artists. They have featured on countless recordings, tours and live performances for the likes of Boy George, Guy Sebastian, Macklemore, Vance Joy, Jessica Mauboy, Ben Lee, Leo Sayer, Human Nature, Anthony Callea, Michael Bolton and just recently wrapped up an Australian wide arena tour with Delta Goodrem. 

As formidable vocal educators both Christine and Sharon have over 20 years experience. Vocal certifications include Level II Instructors with the Institute for Vocal Advancement and Seth Riggs’ Speech Level Singing Technique as well as completion of Levels 1 & 2 of the Estill Voice Method and Estill Advanced Workshop and continue their professional development as teachers and performers. 

In 2004, the sisters founded the Sister2Sister School of Singing - a specialised singing school offering singing lessons, music lessons, drama, musical theatre and non-competitive, recreational dance classes along with varied workshops and ample performance opportunities. Classes are delivered face-to-face from their Sydney studios and online, worldwide. The business has won many local business awards over the years along with Christine and Sharon being named Young Entrepreneurs of the Year at the NSW Business Awards. As a natural extension to their business, Christine and Sharon have have formed alliances with labels and managers across the country developing their artists in readiness for the world stage. Both sisters are fiercely passionate about nurturing up-and-coming artists and working with established vocalists to maintain vocal health under commercial demands. 

www.sister2sister.com.au
Instagram    @sister2sisterschoolofsinging      @christinemuscat81      @sharonmuscat      @sister2sisterofficial
Facebook  https://www.facebook.com/Sister2sisterSchoolofSinging
TikTok  @s2sschoolofsinging

https://thebusinessbehindyourbusiness.com/

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