Lemonade Stand Stories
Alex McArthur, Former CMO of Purple Mattress, CMO of Handsfree Labs
Aug 29, 2020 · 50 min
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Alex McArthur has turned into somewhat of a legend in the marketing space.  After learning amazing things at Orange Soda and jumping from startup to startup, he found himself a partner at Purple.  Back then, Purple had to be very very resourceful with their limited budget as they tried to create a name in the marketplace with legends like Casper, etc.  But through Alex's vision, they created some of the most viral campaigns to date and Purple has now become a household name in the world of mattresses.  Alex definitely credits much of the success to the incredible team of people he got to work with.  After spending years there, he has jumped on to becoming the CMO of Handsfree Labs, a shoe company with an incredibly unique piece of technology.  Partnering with Nike, they are set to the rule the world, one foot at a time.  Enjoy!



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