This week on Givers, Doers, & Thinkers, Jeremy speaks with Tim Kachuriak.
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity. Tim is also the co-founder and board member of Human Coalition and serves on several other organizations' boards.
Jeremy and Tim chat about the patterns that lead to unlocking greater digital fundraising. Tim shares what updates nonprofits should make on their donation page and what the data says about the most compelling email copy and format when communicating with donors. He also highlights how to humanize your donor communications while addressing the "mid-level donor crisis." You'll hear what the most effective nonprofits are doing and how to avoid thwarting your organization's growth, and the challenges Tim sees on the horizon within the nonprofit world.
You might be asking yourself: Does direct mail still work? How does it compare to digital fundraising? Is direct mail going out of style, and will it work for young generations? Spencer Kashmanian, a direct response managing consultant at American Philanthropic, dives into all of this during this week's practicalities segment, including the steps to building a strong direct mail strategy.
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We’d love to hear your thoughts, ideas, questions, and recommendations for the podcast! You can shoot Katie Janus, GDT’s producer, an email anytime!