Jonathan Wasserstrum began his career in commercial real estate as part of the International Capital Group at industry leader Jones Lang LaSalle (JLL), where he advised foreign and domestic clients on more than $3B worth of transactions globally. He founded SquareFoot in 2011. SquareFoot is a commercial brokerage that helps companies find their next office building as well as helps owners sublease unused office space. The platform now features more than 300,000 office listings, with 5,000 new listings posted monthly. The company has executed over 1,300 leases to date and has expanded to many major metros. This week, Jonathan shares insights into the coworking and flex space trends with the pandemic and headed into 2021. Is 2021 looking like a good year to jump into office coworking?
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00:00 The Data Driven Real Estate Podcast welcomes Jonathan Wasserstrum, CEO and co-founder of SquareFoot.
1:32 How did SquareFoot start?
02:16 Is SquareFoot a commercial brokerage or a tech company?
03:44 What i PivotDesk and how does it assist commercial office space owners?
5:37 What did coworking space look like before COVID?
05:52 What did WeWork prove to the office space industry about consumer need?
11:27 What is a flex space and how is it different from coworking?
14:11 Is big tech leaving office space in big cities?
18:22 - Trends in office real estate and commercial in 2021?
27:04 - What is SquareFoot's next move in the coming years?
29:35 - How did Jonathan started SquareFoot
34:08 - What does it take to become a commercial broker?
39:23 - What is the difference between SquareFoot and PivotDesk?