Patrick Ferry is a long-time real estate coach with Tom Ferry International and a residential sales agent in San Diego. He's been a student of data-driven strategies in marketing and influences for decades. This week is a special treat as we explore what the Modern Realtors looks like and how data plays an increasingly important role for pros to position themselves as valued resources.
00:00 The Data Driven Real Estate Podcast welcomes Patrick Ferry
00:46 Patrick's journey into real estate and the world of coaching
04:38 Zillow, PPC, social media - it's noisy. How does a modern Realtor prove value in the marketplace?
5:47 How agents can use data to help clients strategically win in hot markets
14:59 Why Patrick is strategically going after the buyers as an agent (the hardest market)
29:07 Understanding real estate trends and backing it with actionable data
32:09 Marketing lists and messaging. Is one more important?
34:04 Using outbound marketing combined with inbound content marketing and paid remarketing ads
36:21 The importance of targeting while not offending the consumer
39:22 Working demographics, psychographic, and technographics to make marketing more effective. Is social media relevant or dead?
45:15 Is YouTube and social media a waste of time for Realtors?
53:13 What is the definition of the modern agent and why the solo agent is almost dead?
52:54 The artisan agent (solo agent), the Realtor team, and the mega team
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