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Marketing is the Product Podcast
Marketing is the Product
Interviewing small business owners to learn how they share their work with the world. Hosted by Brandon Rollins & Pierson Hibbs from Pangea Marketing.
Aug 23, 2021
Wrapping Up Season Two
Business is picking up, and we need a minute to catch our breath! We're wrapping up season two of the Marketing is the Product Podcast, and we'll be back in a few months with season 3! See you soon! ---------------------------------------------- Like what you hear? You can read more from us at https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
Aug 2, 2021
Eric Seropyan on Getting Your Small Business Ranked Higher in Google
SEO and SEM expert Eric Seropyan is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web. Join us this week as we get a masterclass in SEO from Eric, as well as actionable steps you can take to improve your business's rankings in Google. You can also check out his website. Social media includes Facebook, Twitter, Instagram, and LinkedIn. 30s - Eric’s introduction 1:00 - What is This is my Southbay and what do you do there 2:20 - What is SEO 9:30 - What is search engine marketing and how does it differ from SEO 17:00 - How to determine what keywords to target 22:00 - Tracking keywords from competitors 23:45 - What did it look like getting your business going? 26:00 - Evaluating change in the industry 33:45 - What does it mean when someone means “the algorithm changed” 37:00 - Importance of reviews 40:30 - What can a business owner do today to rank better in search engines 50:00 - What eric is passionate about 52:45 - Final thoughts
Jul 19, 2021
Maureen Mwangi on Building Brands & Helping Others
Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night. Today, Maureen is one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She may not be a “shark” just yet but she’s the big fish her clients need to become market leaders in their category with real, data-driven brand growth strategies that stand the test of time. This work fuels her passion-project: Taji Foundation - a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. - From Maureen's Bio Join us as we dive into Maureen's story, how to build a brand, and the steps you can take to improve your business. *Show Notes* 40s - Maureen’s introduction 4:00 - What did you learn from your parents in regards to entrepreneurship 10:37 - What were the events following your education here in the US 14:50 - What do big brands know that growing brands might not know 18:45 - How does business to business marketing differ from business to consumer marketing 22:40 - Tips to financial freedom: lessons from Maureen’s mentor 29:00 - Talking more about Maureen’s passion project: Taji Foundation 33:40 - Advice when thinking about starting a business: getting it off the ground 38:40 - What Maureen is passionate about aside from work 44:30 - Reflection on life, perspectives, and final thoughts… Check out Startward Consulting. Also on Facebook.
Jul 6, 2021
Parker Stevenson on Keeping Small Businesses Profitable & Healthy
Parker Stevenson is a Partner and the Chief Business Officer at Evolved Finance. Evolved Finance is a bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses. Join us this week as we talk to Parker on the ways that you can keep your business healthy and thriving! Evolved Finance: LinkedIn, Facebook, Twitter, Instagram. Show Notes: 0:10 - Introduction 2:00 - Where and how did you get started? 7:00 - Golf and San Diego 10:00 - Evolved Finance: what is bookkeeping? 15:30 - What mistakes do you see business owners make in bookkeeping? 20:15 - Setting a foundation for success: steps to make finances easier 24:20 - Advice to better prepare for struggles in business 34:20 - How much should a small business owner pay themselves 39:30 - Expenses to keep in check and how to do that 47:35 - How did COVID-19 impact Evolved Finance 51:00 - Final Thoughts and where to find Parker
Jun 21, 2021
Homestead Phil and Homestead Jenn on Renting Chickens
Ever heard of renting chickens? This isn't just some far-fetched idea, it's a business - and a very successful one at that. Homestead Phil and Homestead Jenn are the founders of Rent the Chicken. They specialize in renting egg-laying chickens to people looking to bring one food source closer to their table. Join us this week as we talk about what their business is, how it works, and how they came up with this idea! Rent the Chicken website: http://www.rentthechicken.com/ Rent the Chicken social media: Facebook, Instagram, Twitter, Snapchat (RentTheChicken) Show Notes: 0:30 - Homestead Phil and Homestead Jenn Intro 2:00 - Where did this idea come from? 8:00 - Homesteading ... What does it involve? 17:00 - Renting vs. Adopting... What do you see? 23:00 - Running a business 28:00 - What the delivery process is and the challenges you face? 37:00 - What was the takeaway from last year? 42:00 - If you could go back in time, what would you do differently? 49:00 - Egg creations and final thoughts
Jun 7, 2021
Interview with Brandon Rollins on the Formation of Pangea Marketing Agency
We're slammed with client work this week, so here's an episode from the vault. Join us this week as Pierson interviews Brandon on the formation of Pangea Marketing Agency. Find out how we, as a company, got started, as well as a bit of Brandon's backstory.
May 24, 2021
James Breakwell on How to be a Man (Whatever That Means)
James Breakwell is a comedy writer and self-described amateur father. Coming June 8, he will be releasing, or perhaps unleashing, his new book: How to Be a Man (Whatever That Means): Lessons in Modern Masculinity from a Questionable Source. In this podcast, we chat with James about his new book, his family, his comedy career, and how pigs and tweets can be used as currency. You can find James on Twitter and Instagram. Show Notes 1:05 - Who is James Breakwell 2:47 - You have written a book called "How to Be a Man" in 2021... Why? 7:30 - Breaking down stereotypes... 10:45 - When is the book coming out? 12:25 - What was it like to write a more personal story? 19:00 - What is it like having two pigs? 32:30 - How has social media shaped your comedy? 44:00 - What are you passionate about aside from writing, comedy, and family? 47:00 - Where can people connect with you? Where to find James: https://twitter.com/XplodingUnicorn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.instagram.com/james_breakwell/?hl=en http://explodingunicorn.com/
May 10, 2021
Aaron Franklin on Finding Meaning through Family, Baseball, and Insurance
Aaron Franklin is an Insurance Broker at State Farm in Chattanooga, Tennessee. Insurance is a tough industry to understand, and tougher still to make exciting. Yet Aaron finds meaning helping people through his work. In this episode, Aaron talks about how he became an insurance agent, why he loves what he does, and his passions are outside of work. Aaron's Phone Number: 423-894-2481. You can find him online here. 0:30 - Aaron's introduction... How did you get into insurance? 5:30 - Aaron's baseball career and how it shaped him. 12:10 - Chattanooga tornado in early 2020 19:45 - How has COVID-19 impacted the insurance business? 24:05 - What is your favorite part of what you do? 25:55 - What drives you? 28:30 - What do you do for promotion? 31:50 - What do you do in your free time? 37:00 - Lessons from golf. 40:50 - Where can you find Aaron? 42:00 - Closing remarks
Apr 26, 2021
Kyle Orth on Paragliding, Aviation, and Mitigating Risk
Kyle Orth came straight from the sky and onto our show - literally. While meditating at a local park, I opened my eyes to Kyle paragliding down right next to me. After chatting for a few minutes, Kyle agreed to come onto the show. Join us as we talk to Kyle about what he does, how he got into paragliding and aviation, as well as the mindset that you need to have to remain composed in such an intense environment. 0:16 - Falling from the sky and onto our podcast 1:45 - What is Paragliding? 4:20 - What was the goal of this particular jump? 6:00 - How long were you in the air? 7:40 - Mitigating Risk 9:00 - What got Kyle into aviation 12:00 - Feeling of flying... 14:00 - Taking fear into account 21:45 - How equipment has made the sport safer 29:45 - Pandemic, working, and particulars of the field 33:40 - Flying in clouds, aviation, and safety 41:30 - More details on Kyle's flight into the park 47:00 - What shaped you into who you are? 51:22 - What makes up Kyle Orth aside from aviation?
1 hr 2 min
Apr 12, 2021
Shelli Tripp-Norvell on Mental Health, Identity, and Mindfulness
Shelli Tripp-Norvell is a Psychotherapist in Nashville, Tennessee. In this episode, Shelli walks us through her journey to becoming a therapist, as well as detailing various aspects of the journey that we go through to get "un-stuck". 2020 left so many of us realizing the importance of our own mental health. There is no better time to talk about what that journey looks like than now, and from someone who has done the work herself, and has the tools to help you grow into the fullest version of yourself! Her website: https://www.shellinorvell.com/ Shelli's Phone Number: (615) 606 - 3937 0:55 - Shelli's introduction ... What she does 2:00 - What got you into this field? 6:45 - Getting deeper into Shelli's story 14:50 - Understanding your own identity 17:00 - Sitting in the experiences that you've had 21:00 - Why do we avoid facing things head-on? 28:50 - 2020 and mental health... What changed for you last year? 32:00 - Taking care of yourself 34:00 - Mindfulness discussion 40:00 - What is "re-processing & EMDR"? 47:00 - Getting "un-stuck" 50:00 - Finding balance in such a heavy field 56:00 - Wounded healers and empaths 1:00:00 - What SHELLI is passionate about...
1 hr 6 min
Mar 29, 2021
Chari Buckner on Running a Pet Crematory and Finding Meaning
Getting things started with the first episode of season two, we are joined by Chari from Faithful Friends Pet Crematory. Chari Buckner is the owner of Faithful Friends, working with countless pet owners to make sure that their pets are given a proper send-off. In this episode, we talk with Chari about what her business is, how she runs it, as well as how she handles the emotions of such a heavy job. There are many lessons to be learned from Chari that transcend business, and really get to the core meaning of life. Join us this week as we talk about all things business and pets! 0:40: What Faithful Friends Pet Crematory is 3:45: Dealing with the Emotions of it All 7:30: Understanding the Story that Each Pet Brings 10:00: Being there for People Through This Time 14:20: Silver Lining with COVID-19 and Pets 21:00: Advertising for Faithful Friends Pet Crematory 26:20: Business Takeaways from Faithful Friends 28:35: Weirdest Pet Cremated 30:50: Other Services Provided and Challenges in the…
1 hr 7 min
Feb 1, 2021
Wrapping Up Season One
As we wrap up our first season of the Marketing is the Product Podcast, a few changes are in order to help make the show that much better for you guys. In this episode, we go over some of the changes that will be made heading into season 2 of the show, and highlight some of the best parts of season 1. We will be taking a short 6-8 week break to hone in on some areas of improvement, as well as record some new content, and we will be back mid March bringing you even better interviews! We can't wait for you guys to see what we have in store for season 2! See you soon! Show Notes: 0:20 - Wrapping up season one 1:00 - Improvements we are making 3:30 - Specific changes and highlights of season one 5:30 - Focusing on our passions and others stories 7:30 - Our own growth from the show 8:15 - Expanding perspectives 10:20 - Final thoughts ---------------------------------------------- Like what you hear? You can read more from us at https://marketingistheproduct.com. Want to book a consu…
Jan 18, 2021
Kenny Goodman on 2020, Mindfulness, and Growing Your Business
Kicking off our first interview of the new year, we are joined again by our friend Kenny Goodman from Overboard Games. Kenny owns and runs Overboard Games. He is now running a successful business that revolves around creating digital versions of games for board game publishers. If you are a long time listener of the show, you might remember Kenny from one of the first episodes we recorded last year. Since then, a lot has happened in Kenny's world, and we are here to find out all of the details. Join us as we talk about Kenny's 2020, mindfulness, as well as so much more! Show Notes: 0:15 - Kenny's introduction & link to the first episode https://marketingistheproduct.com/podcast-kenny-goodman-on-making-digital-versions-of-board-games/ 4:30 - Work on Final Frontier 5:45 - Outbound to inbound marketing 7:10 - Streaming update 10:15 - Expansion plans 11:00 - Wrestlers in the game 14:10 - Bridging the gap 15:40 - Props to "Hot Ones" https://firstwefeast.com/ 21:30 - Content and aut…
Jan 4, 2021
Celebrating the New Year and Our Resolutions for 2021
We did it, we made it through 2020! As we close the door on one of the most chaotic years in history, it is important to take the time to reflect on the good that 2020 did bring to us. This week, as we get started with our first episode of 2021, we will be giving our own year in review of sorts, as well as talking about New Year's Resolutions. Brandon and I both are big planners if you didn't catch that already. Resolutions are a great way to hold yourself accountable, as well as layout a plan for your year. Not sure what some decent resolutions are? Don't fear! We will lay out what our resolutions are, as well as providing some insight into some productive resolutions. Tune in, and let's get this year started off on a positive, productive note! Show Notes: 0:30 - Moving on from 2020 1:15 - What Resolutions Mean to Us 3:45 - How to Maximize the Goals You Have Set 6:00 - How to Hold Yourself Accountable 8:00 - How Pierson is Doing Resolutions in 2021 12:45 - Goals Are Meant For Grow…
Dec 21, 2020
Small Business & The World's Weirdest Holiday Season
This week, we take a look at what this holiday season looks like for us, as well as the people around us. 2020 has been a crazy year for all of us, and as this year comes to a close, we will take some time to reflect on what this year has brought forth. Join us for our last episode of 2020, and take a look at what our holiday season will look like given the current global climate Show Notes: 0:08 - Introduction 1:30 - Roaring or Searing 20's? 3:00 - Holiday Season This Year 10:20 - Finding the Silver Lining 12:00 - How Other Countries are Approaching COVID-19 14:00 - Getting a Vaccine into production 17:30 - COVID-19 and Innovation 21:15 - Year of Growth 23:30 - Hope in Black Friday 26:00 - Holiday Season For Us 28:45 - Final Thoughts ---------------------------------------------- Like what you hear? You can read more from us at https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
Dec 7, 2020
Jamison Colston on Car Detailing, Philosophy & Taekwondo
Without hyperbole, Pierson and I can say that Jamison Colston is one of the most well-rounded people we have ever met. Jamison owns and runs Scenic City Mobile Detailing. He's a real estate investor, fitness model, men's counselor, a taekwondo black belt, and a student of philosophy. He's a Renaissance man in the true meaning of the phrase. Oh, and he's 26. Buckle up. This is a hell of a ride. ---------------------------------------------- Like what you hear? You can read more from us on https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
1 hr 9 min
Nov 23, 2020
Introducing Weird Marketing Lessons
As we approach the end of the year, it is time to phase out two of our blog series in lieu of a new one: Weird Marketing Lessons. Over the last year, we have published tons of posts for the Quick Questions and Coronavirus Case Studies series. In this episode, we talk about why we're wrapping those series up and replacing them with something stranger instead. Gone are the days of "How Coronavirus Will Affect the Retail Industry." On the horizon, you can expect more articles like "What the MMA Fight Island Taught Me About Business Continuity." Same commitment to knowledge and practical advice, but this time, we get to use concrete examples that we find remarkable. Join us and check out this short intro episode heading into the holiday week! ---------------------------------------------- Like what you hear? You can read more from us at https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
Nov 9, 2020
The Ups and Downs of Starting a Business
Thinking of starting your own business? Are you not sure what to expect? Don't worry - we've got you covered. This week, we are talking with Pangea Marketing Agency's founder and CEO, Brandon Rollins, about some of the ups and downs of starting a business. Join us and listen as Brandon tells us about some of the high highs, and low lows of this process. You aren't alone in this journey, and we are here to help! ---------------------------------------------- Like what you hear? You can read more from us at https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
Oct 26, 2020
Don't Quit Your Day Job
Are you thinking of starting your own business, but are still working at a day job? If so, you are in luck. This week, we talk extensively about the pros and cons of quitting or not quitting your day job. Brandon Rollins, Pangea Marketing Agency's founder, and CEO walks us through his journey to starting his own business, all while maintaining his full-time job. Tune in to learn about what this process was like for Brandon, as well as weighing the pros and cons of leaving your job as well. ---------------------------------------------- Like what you hear? You can read more from us at https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
Oct 12, 2020
Interview with John D'Angelo from Red Djinn Productions
2020 has been a year for the history books. This year has been brutal for many small businesses across the nation, yet we keep moving forward! That is exactly what John D'Angelo from Red Djinn Productions has done. John is preparing to launch his game, The Runelords, on Kickstarter, but is in a very interesting position. With a launch planned for earlier this year, due to the global pandemic, they were forced to postpone the launch date. John took this in stride and used this time to polish up this game. John goes in-depth on what it takes to make a board game, what it is like to prepare to launch during this time, as well as walking us through what the game is all about. Curious to learn more about John or The Runelords? Check out the show, or take a look at the transcript! ---------------------------------------------- Want to check out The Runelords? Take a look at the site here https://www.therunelordsgame.com/ Like what you hear? You can read more from us on https://marketingi…
1 hr 5 min
Sep 28, 2020
20 More Real Marketing Questions, Answered
Marketing can be incredibly confusing. That’s why we ask people to send us their hard questions when entering our biweekly giveaways. In this podcast, we answer 20 real marketing questions! Listen in as we answer questions like: * Who do you target with your marketing? * How do you market internationally? * Why do marketers send so many emails? * How can you tell the difference been slime and authenticity? ---------------------------------------------- Like what you hear? You can read more from us on https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
1 hr 12 min
Sep 14, 2020
Interview with Ryan Lowthian from Leviathan Clothing
Starting your first business is brutally difficult. Even though Pangea was founded in 2019, I can hardly imagine how much harder it would be to launch a business in 2020! Yet some brave souls are doing that, and Ryan Lowthian is one of them. Ryan runs and owns Leviathan Clothing. It's a brand new clothing store on Shopify whose mission is to make unique clothes with an unconventional aesthetic. Translation: imagine bright colors and ornate design inspired by Japanese street art. Ryan is on a mission: elevate artists with weird styles and give people clothes they want to wear. His store is tailor-made to figure out what people like without incurring huge costs. Curious about how that works? Listen to this podcast (or read the transcript) to learn more! ---------------------------------------------- Want to know more about Leviathan Clothing? Go to https://leviathan-clothing-613.myshopify.com/ to learn more. ---------------------------------------------- Like what you hear? You can…
Aug 31, 2020
Interview with Overboard Games on Making Digital Versions of Board Games
Imagine that you're creating a board game right now. Unfortunately, you can't gather a crowd of people at your house to test it out, and all the conventions are cancelled. But there is still one way you can play with your friends: Tabletop Simulator. Kenny owns and runs Overboard Games. He is now running a successful business that revolves around creating digital versions of games for board game publishers. We had to know more, so we reached out to Kenny and asked about how his business works. Tune into this podcast to learn how he got into the industry, how find clients, and how he explains his unusual niche to non-believers! ---------------------------------------------- Want to know more about Overboard Games? Go to https://overboardgames.co.uk/ to learn more. ---------------------------------------------- Like what you hear? You can read more from us on https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
1 hr 5 min
Aug 17, 2020
20 Real Marketing Questions, Answered
Marketing can be incredibly confusing. That's why we ask people to send us their hard questions when entering our biweekly giveaways. In this podcast, we answer 20 real marketing questions! Listen in as we answer questions like: * How do mobile ads gain players? * How do you make marketing less salesy and more informational? * Why do marketers assume customers are stupid? ---------------------------------------------- Like what you hear? You can read more from us on https://marketingistheproduct.com.
1 hr 4 min
Aug 3, 2020
Interview with Christopher and English on Tattoos, Art, Business, and Marriage
When you think of a small business, you probably have images of the diner down the road or the coffee shop around the corner. But what about your local tattoo parlor? English and Christopher Cousins work at Safe House Tattoo in Nashville, Tennessee. In this podcast, we talk about many subjects: the art of tattooing and the long journey to competence, the effects of coronavirus on tattoo parlors, and how to keep a healthy marriage when working in a small business. ---------------------------------------------- Want to know more about Safe House? Go to https://www.safehousetattoo.com/ to learn more. ---------------------------------------------- Like what you hear? You can read more from us on https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
Jul 20, 2020
Interview with Sam Kauric from Be Green Hemp: On CBD, the Emerging Industry
Here's a riddle for you: imagine you're starting up a shop selling a brand new kind of product. It's poorly understood and a lot of people mistakenly associate it with illegal drugs. Yet every day, new research shows up touting the benefits of what you're selling. That's the situation that Sam Kauric, owner of Be Green Hemp finds herself in every day. Be Green is the largest CBD shop in the Chattanooga area, and is less than a year old! Tune into this podcast to find out how she dispels rumors, keeps her clients safe, and maintains trust in this emerging industry. --------------------------------------------- Want to know more about Sam's shop? Go to https://begreenhempcbd.com/ to learn more. --------------------------------------------- Like what you hear? You can read more from us on https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
Jul 6, 2020
Interview with Sean Fallon from Smunchy Games: Tabletop Game Design and UX
Good marketing comes down to creating great experiences for your customers. This is known as UX, or user experience. In this week's episode, we've brought on Sean Fallon, longtime UX consultant and owner of Smunchy Games. Sean's passion is to create amazing tabletop games based on rich, complex worlds. Tune in to this podcast to find out how he uses his experience as a UX designer to do exactly that. --------------------------------------------- Want to know more about Sean's games? Go to https://smunchygames.com/ to learn more. --------------------------------------------- Like what you hear? You can read more from us on https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
1 hr 12 min
Jun 22, 2020
What is Marketing?
Marketing is one of the most misunderstood disciplines. A lot of people think that it's about pushiness, hard selling, and sleazy ads. In reality, though, it's all about figuring out what people want and finding ways to give it to them. We'll start featuring business owners as early as July. In this episode, we cover the basics of marketing as well as the terms you'll hear us use in the episodes to come.
Jun 8, 2020
Marketing is the Product Podcast: Who We Are & What We're Doing
We have exciting news at Pangea! Starting today, we have launched a brand new podcast. The goal is simple: find small business owners and ask them how they built their businesses. By sharing others' stories, we hope to inspire and encourage you, especially in this strange time. We'll start featuring business owners as early as July. This episode is our introduction: telling you who we are and what we're doing. We hope you find this new podcast helpful and that you enjoy hearing from the many fascinating people with whom we have had the pleasure of speaking! *Hosts: *Brandon Rollins & Pierson Hibbs *Blog:* https://marketingistheproduct.com *Agency:* https://pangeamarketingagency.com