Why email marketing is critical to your new business strategy, with Stephen Harlow, CSO at Sorpo
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Why email marketing is critical to your new business strategy, with Stephen Harlow, CSO at Sorpo S6 Ep24

On today’s episode of Word on the Street, Katie speaks to Stephen Harlow, Chief Sales Officer (CSO) at Sopro - A sales engagement platform, run by outreach experts. 

With over 15 years sales and sales management experience, he has covered every aspect of the sales cycle from generating initial interest, to complex negotiation and closing. Stephen is a sales professional passionate about driving efficiency through the sales process, after accidentally falling into sales 17 years ago! He’s done it all, from cold calling to multiple sales team management, and spotted the benefit of Sopro straight away. He now heads up the internal and external sales teams, as well as our partnership network.

In this episode you will hear: 

  • Why B2B email marketing is a new business must
  • What makes an engaging sales email
  • How you can generate leads from your email campaigns 
  • The importance of using a multichannel approach  

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/
Stephen Harlow: https://www.linkedin.com/in/stephenharlow/

Check out Sopro The State of Prospecting 2022 report here: https://bit.ly/3xjJrpB

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

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