Word on the Street
Word on the Street
May 19, 2022
The New World of New Biz - How to price to win more new business
Play • 53 min

What changes do you need to make to become more profitable this year? On May’s edition of the New World of New Biz, Katie Street was joined by Andy Brown, Founder of etc Advisory, Marta Kowalska, Procurement Consultant at Booking.com, Mike Lander, CEO at Piscari, and Rob Sandbach, Managing Director at Indiespring to share their insight on how to price to win more new business.

In this episode you will hear: 

  • What pricing strategies brand procurement look for
  • Are the days of retainers in the past?
  • Why it’s so important for agencies to price for their value
  • Different ways you can approach your pricing 

Links & references

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Andy Brown: https://www.linkedin.com/in/andybrownprofile/

Marta Kowalska: https://www.linkedin.com/in/marta-k-kowalska/

Mike Lander: https://www.linkedin.com/in/mikelander/

Rob Sandbach: https://www.linkedin.com/in/robsandbach/

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

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