Word on the Street
Word on the Street
Feb 17, 2021
Winning high value clients with Barclays Private Bank, Head of Global Digital Marketing, Harri Evans #S3E4
Play • 54 min

The rules are different when you’re working with the top 1% - the need for personalisation and an easy-to-digest format when you prospect is paramount. Advocating the emphasis on account-based marketing, trust and inspiration from potential business partners is Harri Evans, Head of Global Digital Marketing at Barclays.

Harri shares his view on why he feels marketers should be able to adapt beyond a single area of expertise, how seeing thousands of impressions on social content could actually indicate wastage, and his biggest DO and DON’T for agencies looking to approach a big brand.

This episode covers:

  • Adopting a different approach to attracting high value clients
  • Applying account-based marketing
  • Avoiding feeling pigeonholed into a specific area of marketing
  • Adapting to evolving data protection laws
  • Importance of speed and agility when working with big brands
  • The power of networks and referrals
  • Standout approaches to big brands

Word on the Street is sponsored by Kulea.ma, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea’s Business development and marketing services and technology, visit www.kulea.ma

Links and references at: https://street.agency/podcast/
Get in touch: katie@street.agency

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