The Drum Co-Founder, Diane Young: The Future of Media and Digital Transformation #S3E2
Play • 52 min

If there’s one source of information that the agency world could consider a holy grail for transforming new business and marketing strategies, it’s The Drum. So who better to pull back the curtain on how they’ve diversified and facilitated international, cross-border business and learning, than their Co-Founder, Diane Young.

Diane joins Katie Street to unveil the exclusive developments that The Drum are making with their new Drum Lab in London, and how they plan on helping agencies stay up to date with technological developments and digital transformation.

We also hear the 6 most important areas that The Drum are focusing on right now, and why specialising your service offering will catch the attention of brands.

This episode covers

  • The key to The Drum’s success, diversification
  • The future of media and digital transformation
  • The 6 problem-solving areas that are important right now
  • Staying up to date with cutting edge tech
  • The benefits to specialising
  • Creating international networks for cross-border learning and business
  • Respecting people’s time in marketing comms

Word on the Street is sponsored by, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea’s Business development and marketing services and technology, visit

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