Word on the Street
Word on the Street
Nov 18, 2020
Fighting adversity with innovation with Head of Proposition at easyJet, Rachael Smith #S2E5
Play • 46 min

Pivot - this simple action seems to have become the word of the year for big brands and agencies. Clients want to pivot, offering new services to stay competitive as the market shifts, which means the need for their agencies to stay ahead of the curve when it comes to innovation and new developments has never been greater than right now!

With her fair share of experience on both sides of the client-agency equation, easyJet’s Head of Proposition Rachael Smith has a comprehensive understanding of what agencies can - and need - to bring to the table through tumultuous times like these, which have shifted the market massively. 

Rachael talks Katie Street through the lesser known adaptations that easyJet have made to stay competitive, how agencies can pitch to brands outside of their typical industry of expertise, and the insights that will stop prospective clients in their tracks to listen to your pitch.

This episode covers

  • How agencies help big brands respond to adversity
  • Anticipating future developments
  • Innovation and pivoting
  • Prospecting outside of your area of expertise
  • Understanding your prospect’s archetype
  • Pitching confidently over Zoom

Word on the Street is lucky enough to be sponsored by the wonderful team at Just After Midnight who are experts in uptime. Whatever the issue, whatever the time of day, they are supporting your websites and applications 24/7, while your team sleeps. Get a month of support free at: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/fighting-adversity-with-innovation/
Get in touch: katie@street.agency

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