Creating content without clear intent is a waste of your time. If your PR posts don’t have a purpose, don’t help your clients or pose a valuable question then they’re destined to be ignored. It’s time to level up your LinkedIn game!
With over 20 years of experience in the field, Sarah Owen - Founder and CEO of Pumpkin PR - is well acquainted with how to find your voice and use it to connect with journalists, award boards and above all else, your prospects.
Sarah joins Street Agency’s Founder, Katie Street, to talk PR strategies in a time where your agency may not have much news to share, and the often overlooked need for a link between PR, sales and new business, as well as a rare rant from Katie about LinkedIn’s new ‘stories’ feature...
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Links and references at: https://street.agency/podcast/crafting-pr-with-a-purpose/
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