Creating content without clear intent is a waste of your time. If your PR posts don’t have a purpose, don’t help your clients or pose a valuable question then they’re destined to be ignored. It’s time to level up your LinkedIn game!
With over 20 years of experience in the field, Sarah Owen - Founder and CEO of Pumpkin PR - is well acquainted with how to find your voice and use it to connect with journalists, award boards and above all else, your prospects.
Sarah joins Street Agency’s Founder, Katie Street, to talk PR strategies in a time where your agency may not have much news to share, and the often overlooked need for a link between PR, sales and new business, as well as a rare rant from Katie about LinkedIn’s new ‘stories’ feature...
This episode covers
- Building connections with journalists and the press
- The perceived importance of awards
- Sharing the right posts from the right pages
- Earning trust without face-to-face meetings
- Keeping PR, sales and new biz connected
- Creating focused content with clear intent
Word on the Street is lucky enough to be sponsored by the wonderful team at Just After Midnight who are experts in uptime. Whatever the issue, whatever the time of day, they are supporting your websites and applications 24/7, while your team sleeps. Get a month of support free at: https://www.justaftermidnight247.com/street
Links and references at: https://street.agency/podcast/crafting-pr-with-a-purpose/
Get in touch: katie@street.agency