Word on the Street
Word on the Street
Oct 28, 2020
Perfecting your social media strategy with Director of ContentCal, Andy Lambert #S2E2
Play • 37 min

Planning your social posts has the power to win you a potential client before you’re even in the room with them. As Director of ContentCal, Andy Lambert has first-hand experience in seeing the success that comes from making regular appearances in people’s LinkedIn feeds.

We hear Andy’s insights on the effectiveness of consistent content, growing the confidence to hop in front of a camera and microphone, and why the most important audience is the one you don’t already own yet…

Andy also considers the improvements that can be made to B2B social media feeds, and shares the ONE thing any agency should do to branch out into online content. 

This episode covers

  • Using social media to attract new business leads
  • Targeting posts B2B as well as B2C
  • Understanding your most important audience
  • Using each other’s networks to grow together
  • Building trust with potential clients
  • The importance of regular content

Word on the Street is lucky enough to be sponsored by the wonderful team at Just After Midnight who are experts in uptime. Whatever the issue, whatever the time of day, they are supporting your websites and applications 24/7, while your team sleeps. Get a month of support free at: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/perfecting-your-social-media-strategy/
Get in touch: katie@street.agency

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