Kickstarting client relationships with Head of New Business & Marketing at iCrossing UK Martina Lacey #S1E11
50 min

Starting an agency-client relationship is vital; a good first impression sets the tone for everything you do together. There’s no single solution to getting this right, but a few small tweaks can add up to make a big difference to your pitches and your people.

In episode 11 of Word on the Street, Katie is joined by Head of New Business & Marketing at iCrossing UK, Martina Lacey, who shares some top tips for guiding your agency to success, as well as explaining iCrossing’s ‘One Marketing Team’ concept. They discuss the effectiveness of sharing the responsibility for attracting and pitching to potential clients and employing a mix of short and long term strategies to keep the work coming in.

They also discuss how to persuade new business to buy into the whole team, not just the person responsible for attracting them.

This episode covers

  • Sharing the responsibility of attracting new business
  • Maintaining a range of tasks to avoid burning out
  • Practicing what you preach to clients
  • iCrossing’s One Marketing Team system
  • Maintaining inquiries through lockdown
  • Balancing short and long term acquisition strategies

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