Boost the success rate of your new business team by making small changes to the way you build relationships such as adjusting the role of account managers, allocating innovation leads and encouraging creativity.
Key messages from Mary Keane-Dawson, Group CEO of TAKUMI, on episode 9 of Word on the Street which delves into an interesting debate on what new business lessons agencies can learn from large tech and finance corporates, including why we should change “Account Managers” to “Customer Success Managers”!
They also assess why influencer marketing can no longer be an “add-on” but is now essential to your new business strategy.
This episode covers
- New business lessons agencies can learn from tech corporations
- The value behind Account Managers
- The development of the sales role in agencies
- The commoditization of agencies
- The importance of being helpful and kind
- The rise of TikTok and working with influencers
- How agencies should use social media
Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street
Links and references at: https://street.agency/podcast/how-to-raise-the-bar-within-your-new-business-team-and-why-influencer-marketing-is-fundamental-to-your-strategy/
Get in touch: hello@street.agency