Agency new business is similar to a dating game. It’s about making that brand feel special, nurturing the relationship and putting your best assets forward.
In episode 7 of Word on the Street, Katie heads to New York, to interview Footlocker’s VP of Marketing, Richard McLeod about what large brands expect from agency relationships and how they can work better together.
Richard and Katie discuss:
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Links and references at: https://street.agency/podcast/cutting-through-the-noise-to-attract-big-brands/
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