Word on the Street
Word on the Street
Aug 12, 2020
Cutting through the noise to attract big brands with Footlocker’s VP of Marketing, Richard McLeod #S1E7
37 min

Agency new business is similar to a dating game. It’s about making that brand feel special, nurturing the relationship and putting your best assets forward. 

In episode 7 of Word on the Street, Katie heads to New York, to interview Footlocker’s VP of Marketing, Richard McLeod about what large brands expect from agency relationships and how they can work better together. 

Richard and Katie discuss: 

  • How Footlocker have been navigating unprecedented times
  • Marketing in the UK vs USA
  • Approaching brands and cutting through the noise
  • Defining your agency purpose
  • The future of retail

Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/cutting-through-the-noise-to-attract-big-brands/
Get in touch: hello@street.agency

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