Ep. 64: Habit Tune-Up: A Look Inside My Book Research Systems
Play • 45 min

Below are the topics covered in today's mini-episode (with timestamps). For instructions on submitting your own questions, go to calnewport.com/podcast.

- Dealing with boring (but important) work. [8:11]
- Best tools for day planning. [18:26]
- An insider look at my book research process. [20:31]
- Advice for returning to school later in life. [32:46]
- Making time for non-urgent pursuits. [38:35]

Thanks to listener Jay Kerstens for the intro music.

How to Be Awesome at Your Job
How to Be Awesome at Your Job
Pete Mockaitis
646: Redefining the Rules to Make Work More Enjoyable with Vishen Lakhiani
Vishen Lakhiani shares foundational principles to make work more fulfilling.  — YOU’LL LEARN —  1) How the most successful people find bliss in their work  2) How to keep stress from fazing you  3) Why hustling hurts your career  Subscribe or visit AwesomeAtYourJob.com/ep646 for clickable versions of the links below.  — ABOUT VISHEN —  Vishen Lakhiani is one of today’s most influential minds in the fields of personal growth and human consciousness. He is the founder and CEO of Mindvalley and behind several top-ranking health and wellness apps. He also has two New York Times best-selling books, The Code of the Extraordinary Mind and The Buddha and the Badass. With an incredible passion and drive to unite humanity and challenge the status quo, he has built a movement of growth-seekers, spanning across 195 countries, engaging more than 15 million followers on social media, and nearly half-a-million students online each year.  • Vishen’s book: The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work  • Vishen’s book: The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed On Your Own Terms  • Vishen’s website: MindValley.com  • Vishen’s Instagram: @vishen  • Vishen’s meditation: The 6 Phase Meditation  • Vishen’s speech: “The Theory of Awesomeness”  — RESOURCES MENTIONED IN THE SHOW —  • Tool: Airtable  • Book: The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor  • Book: Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential and How You Can Achieve Yours by Shirzad Chamaine  • Book: Rumi's Book of Poetry: 100 Inspirational Poems on Love, Life, and Meditation by Rumi  • Poem: “I Was Early Taught to Work As Well As Play…” by John D. Rockefeller, Sr.  • Poem: “The Guest House” by Rumi  — THANK YOU SPONSORS! —  • FSAstore.com. Use your flex spending account funds with the greatest of ease! Save $20 on a $150+ purchase with promo code AWESOME.  • Monday.com. Experience a 14-day free trial of the Work OS that boosts the ownership, joy, and efficiency of work.
39 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking
Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. Jennifer has helped mold experiences with behavioral science for brands like McDonald's, AT&T, O2, and Adidas across the globe. She is also the author of four books including the one we will be discussing today, Choice Hacking: How to use psychology and behavioral science to create an experience that sings, AND she has two different podcasts, Choice Hacking and Everybody Hates Your Brand. Wow, talk about a busy and productive person, amirite? I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Show Notes: * [00:40] Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London. * [03:05] Jennifer shares her background and how she got involved in behavioral science. She has been lucky to work for many companies across many countries. * [04:35] A lot of the work she has been doing lately has been about the intersection between behavioral science and psychology. She takes those principles and applies them to experience design. * [06:48] One of the big things Jennifer does is framing touchpoints. * [09:39] Crossing over from one medium to another is a difficult point where we often lose some potential customers. There are a lot of steps that happen in the customer journey process. * [10:28] Generally, when you design a customer journey you use a customer journey map: a visual representation of what the customer journey is. * [10:45] On a map the customer journey is linear, but in real life it is messy. Yes, we have a beautiful picture of what the customer journey should be, but in the back of your mind, you have to be pragmatic. * [11:49] The closer we can get to design touchpoints and customer communications with a scientific approach or foundation to apply it to the real world the better it is. * [13:08] The number one thing brands seem to get wrong (or miss completely) is peak-end and applying it across the customer journey. The emotional journey is the secret sauce. * [14:17] A lot of brands get their ending wrong. They don’t know where the real ending is. * [15:41] Brands, in general, don’t realize that the last mile (the true ending) is so critical in so many ways. * [16:17] Jennifer shares an example of Disney realizing the customer journey didn’t end when you left their park. * [17:19] Making the very end of your experience even better and more exciting means your memory of the time you spent in Disneyland is even better. It is how you are constructing the memory, it is not about every single moment you had. It is that emotional peak and true ending that matter. * [17:57] “A brand is a memory.” Peter Steidl (from one of Melina’s “go-to” brainy books, Neurobranding, linked below) * [20:33] There are a few different ways you can look for that true end in your business. * [21:44] Part of the issue of finding that true ending also has to do with silos. * [23:56] The brands that measure on a journey-level versus a touchpoint level have much more value at the end of the day. * [25:32] Melina shares how an online mattress company handles its customer journey. * [27:16] It is important to think through all the moments in the experience: where there could be problems and frustrations and turning it into a really great shareable moment/story. Then you have different associations with that brand. * [28:30] Going that little bit extra and saying “Is that really the end of the customer experience?” is so important. * [29:14] Jennifer shares some of her favorite concepts. Peak-end is her favorite, but the most overlooked is visual salience. * [31:27] Melina shares her experience when she toured the Human Behavior Lab at Texas A&M. * [33:46] Jennifer encourages brands to have someone who is responsible for making sure effectiveness and emotion are being delivered on in the journey level. * [36:20] When you know what you are looking for then you can see if you are on track and put in those nudges. If you don’t know the end game, it is not as effective as it could be. The quality of the work is in the quality of the brief. * [38:06] Making choices easy is so much of what they do. Getting brands to understand where to get people ready to buy is the first step. * [39:15] The first thing they do is think: “Where are the points we need to be nudging to action?” and “Where are the points we need to be inspiring people?” They are usually not the same place. * [39:23] The book Choice Hacking is a good first start for people to think about a framework to apply this at the journey level. * [40:11] Melina’s closing reflections. * [41:46] Grab Melina’s brand new book, What Your Customer Wants (And Can’t Tell You), which is now on presale! Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Let’s connect: * Melina@TheBrainyBusiness.com * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. Get the Books Mentioned on this Episode: * Choice Hacking * Free Chapter of Choice Hacking * Neurobranding Connect with Jennifer: * Jennifer on Twitter * More About Jennifer Past Episodes and Other Important Links: * Texas A&M Certificate Program * Inside the Texas A&M Human Behavior Lab * iMotions (The main software the Human Behavior Lab runs on.) * NUDGES & Choice Architecture * Framing * Priming * Interview with Will Leach * Peak-End Rule * Surprise and Delight * The Overwhelmed Brain and Its Impact on Decision Making * Interview with Roger Dooley * Time Discounting * Reciprocity Check out (and preorder!) my upcoming book, What Your Customer Wants (And Can’t Tell You) on Amazon, Bookshop, and Barnes & Noble If you are outside the US, please complete this form to be first to know when the book is available near you AND to help show there is a presence in your country to speed along international agreements and get it to you faster!
44 min
The Working With... Podcast
The Working With... Podcast
Carl Pullein
How To Bring Balance Into Your Life
Podcast 172 This week, I have a question about creating balance in your life, something I have been writing quite a lot about this week. You can subscribe to this podcast on: Podbean | Apple Podcasts | Stitcher | Spotify | TUNEIN Links: Email Me | Twitter | Facebook | Website | Linkedin The 2021 Task Management & Time blocking Summit Download the FREE Areas of Focus Workbook More about the Time Sector System The FREE Beginners Guide To Building Your Own COD System Carl Pullein Learning Centre Carl’s YouTube Channel Carl Pullein Coaching Programmes The Working With… Podcast Previous episodes page Script Episode 172 Hello and welcome to episode 172 of the Working With Podcast. A podcast to answer all your questions about productivity, time management, self-development and goal planning. My name is Carl Pullein and I am your host for this show. So what do we mean when we talk about a balanced life? I think this will mean something different to all of us. For me, it’s having sufficient time to do my work, spend quality time with my wife and have time for exercise and working on myself. For others, it might be being able to hang out with friends, coach the local rugby team or playing the piano. A balanced life is all about having the time to do what you want to do each day, week and month. Now, before we get to the question, I would like to let you all know about the 2021 Task Management and Time Blocking Summit. It’s a free summit with some amazing speakers all about…well, time management and time blocking. The event takes place from Thursday 4th March and runs through to Saturday 6th. It’s a FREE event and all you need do is register. I’ve put the registration details in the show notes. There’s a lot you can learn here and well worth joining. Oh, and I have a session on managing your to-do list. Okay, it’s time for me now to hand you over to the Mystery Podcast Voice for this week’s question. This week’s question comes from Stuart. Stuart asks, Hi Carl, I have been using a To-do list for years, but what I noticed is most of my tasks each day seem to be all about work. I rarely have time for doing any personal tasks so I don’t put them on my list anymore. It makes me feel that my life is just work and more work. Is there a way to balance out a to-do list? Hi Stuart. Thank you for your question. I think this problem has come about because most books and articles about time management and productivity frequently have a business and work slant. And, let’s be honest here, work does form a large part of our lives between a certain age. It’s difficult to avoid it. There are few people left who have what used to be called a private or independent income. And we need to earn an income to be able to put food on our tables, be able to enjoy going out and meeting friends and travelling. However, life should never be all about your work. There does need to be some balance. But, how do you find balance if your work is taking up all your daylight hours and your thoughts when you finally get home? Well, the first thing is to stop allowing your to-do list to control your day. A to-do list is just a list of things you want to or need to do. It should never be used to determine how you spend the day. The tool you need to bring balance to your life is your calendar. Your calendar will never lie to you because we only get 24 hours a day and that’s it. Whatever is on our to-do list is irrelevant if you don’t have time to do it. You cannot magically make more time. The other thing about your calendar is it will show you where you are spending most of your time. Sure, Monday to Friday will be dominated by your work. Most of us are contracted to work a certain number of hours each week. The average being 40. That could change in the near future with the shift away from working in an office and working more from home, but right now that’s the standard. But it is only 40 hours. There are 168 hours in a week, so those 40 hours is 24% of your week. What are you doing with the other 76%? That’s 128 hours you get for things other than work. I know, we have to sleep and eat, but it still leaves us quite a lot of time. What are you doing with that time? That’s where you want to be starting. With that question. This is why your calendar will help you. You will see all that blank space on your calendar once your work is in. So, what would you like to do in that free time? For me, I want an hour a day for exercise. So I block that off on my calendar. I also like thirty minutes for reading. Although I don’t put reading time on my calendar, I just go to bed around thirty minutes early so I can read before going to sleep. I also like an hour in the morning for writing my journal and doing my morning routines. So, between 7 and 8 AM I have a time block on my calendar for morning routines. You don’t need to make big changes to begin feeling more balanced. Making time for yourself each day for important things like exercise, journaling and meditation can do wonders for your mental wellbeing. I also make it a point to have lunch with my wife every day and recently we’ve added a family walk with our beloved dog every morning. But if you add up all the time I have for my non-work activities, it’s about three to four hours a day and those three to four hours take care of so many important areas of life—my mental and physical health and my family relationships. So in any given day, I work for around ten hours and I spend three to four hours on my personal activities. So, let’s say 14 hours a day. Now I don’t need ten hours for sleeping and eating. I like six hours of sleep, so what do I do with the remaining four hours? I don’t know. They just disappear. If you do your own analysis, you will like to find you have more time than you think. What you will notice is you will have some lost time each day. The question is what are you doing with that time each day? Most people will tag on an extra hour or two of work, or slump down on the sofa mindlessly watching TV, or the scourge of modern society, doom scrolling through news and social media. We don’t schedule this time, it just gets lost and it can be hard to figure out what we did. Now, you don’t have to do anything with this time. If you are happy letting it go, and you feel your life is pretty balanced, then let it go. But, and I suspect you fall into this category, Stuart, if we are feeling our life is made up only of work and not much else we need to reclaim this lost time for the things we want to do. That’s why your calendar will help you. Start by scheduling the things you want to do. Work takes care of itself. It’s fixed. Monday to Friday 9 till 5—or whatever your working hours are—so the areas you want to be scheduling are the times in between. Start with your morning routine. Even if you don’t have a morning routine right now, make sure you wake up at least an hour before you need to do anything. This hour is important because this hour is for you. Nobody else. This is for you to do whatever you want. You could use it for exercise, for reading the news, meditating, learning something, writing a journal. This is your time and you must protect it. I have a rule. If I have to start my day at a given time I will wake up precisely one hour before. I often have coaching calls at 7 AM, so I wake up at 6 AM on the days I have calls at 7 AM, even though this is an hour before I usually wake up. A few weeks ago I did a training session for a company at 4:30 AM my time. I woke up at 3:30 AM so I still had my hour of “me time” before I started the day. Being able to start your day your way sets you up for a great day and you will feel a lot happier about your day. Think back to the last time you overslept and had to rush to get out of bed. How did you feel all day? Rushed, yes? It’s not a good way to start the day feeling rushed yo…
12 min
Leadership and Loyalty™
Leadership and Loyalty™
Dov Baron
David Kidder: New to Big Leadership
Is it Time to "Refound" Your Business? David Kidder  . . . . . . . . Our guest is today is David Kidder. David is an experienced entrepreneur, advisor to Fortune 500 leaders, bestselling author, and active angel investor with more than 40 investments. He has dedicated his life and work to ignite growth in the lives of people and organizations in order to help identify their proprietary gifts and solve the greatest challenges of our time. David has served as the co-founder and CEO of Clickable and co-founded SmartRay Network. In 2013, he co-founded the Bionic Startup to spark growth revolutions in large enterprises and has spent the last decade speaking throughout the world on the topic of growth mindsets, innovation, and transformation, revealing his revolutionary playbook for installing a permanent growth capability inside any company,The Growth Operating System.  David is the creator and co-author of the New York Times bestselling series, The Intellectual Devotional and The Startup Playbook. His latest book is New to Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth. More about David Kidder: onbionic.com Social Media: https://twitter.com/davidskidder https://www.linkedin.com/in/davidskidder/ https://www.instagram.com/davidskidder . . . . . . . . . To find out more about hiring Dov Baron as an advisor or strategist for yourself or your organization: http://DovBaron.com Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.
1 hr 3 min
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