Ep. 63: How Do I Minimize Meetings?
Play • 1 hr 3 min

Below are the questions covered in today's episode (with their timestamps). For instructions on submitting your own questions, go to calnewport.com/podcast.


WORK QUESTIONS

 - How do I minimize meetings at my large corporation? [5:01]
 - Hod do I accomplish deep work in a responsive role? [11:30]
 - How do I prioritize self-learning when earning a PhD? [15:19]
 - How do I optimize time spend waiting for data to crunch? [19:27] 
 - How do I get important work done with kids at home? [21:48]
 - How do I encourage my teenagers to do deep work? [26:35]


TECHNOLOGY QUESTIONS

 - Will a digital shabbat make a difference? [31:04]
 - Is LinkedIn Useful? [35:50] 
 - Do I worry about a lack of end-to-end encryption on Trello? [40:00]


DEEP LIFE QUESTIONS

 - How I create challenge when my job has become boring? [47:26] 
 - How an I stay motivated after reaching the pinnacle of success? [54:29]
 - How do I stay motivated when I'm not good? [57:40]


Thanks to listener Jay Kerstens for the intro music.

How to Be Awesome at Your Job
How to Be Awesome at Your Job
Pete Mockaitis
645: How to Make a Bigger Impact by Connecting First with Dr. Melanie Katzman
Melanie Katzman shares strategies for establishing a great connection to facilitate great work.  — YOU’LL LEARN —  1) The trick to a great first impression  2) The one question to gain better perspective  3) The listening hack that makes all the difference  Subscribe or visit AwesomeAtYourJob.com/ep645 for clickable versions of the links below.  — ABOUT MELANIE —  Dr. Melanie Katzman is a business psychologist and coach to the world’s top public and private companies. Her latest book, Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work, is a #1 WSJ bestseller.  She has delivered workshops and keynotes to organizations worldwide for three decades. During COVID-19, she is an especially sought-after virtual speaker, giving groups the tools for coping with newfound daily stressors, teaching immediately actionable techniques that have meaningful and enduring results.  Melanie has been featured in the financial and popular media, and has appeared on numerous podcasts and television outlets.  • Book: Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work  • Instagram: melaniekatzman  • Facebook: Melanie Katzman  • LinkedIn: Melanie Katzman  • Twitter: @melaniekatzman  • Website: MelanieKatzman.com  — RESOURCES MENTIONED IN THE SHOW —  • Book: Feeling Good: The New Mood Therapy by David Burns  • Website: Above the Law  — THANK YOU SPONSORS! —  • Blinkist: Read or listen to summarized wisdom from thousands of nonfiction books! Free trial available at blinkist.com/awesome
32 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking
Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. Jennifer has helped mold experiences with behavioral science for brands like McDonald's, AT&T, O2, and Adidas across the globe. She is also the author of four books including the one we will be discussing today, Choice Hacking: How to use psychology and behavioral science to create an experience that sings, AND she has two different podcasts, Choice Hacking and Everybody Hates Your Brand. Wow, talk about a busy and productive person, amirite? I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Show Notes: * [00:40] Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London. * [03:05] Jennifer shares her background and how she got involved in behavioral science. She has been lucky to work for many companies across many countries. * [04:35] A lot of the work she has been doing lately has been about the intersection between behavioral science and psychology. She takes those principles and applies them to experience design. * [06:48] One of the big things Jennifer does is framing touchpoints. * [09:39] Crossing over from one medium to another is a difficult point where we often lose some potential customers. There are a lot of steps that happen in the customer journey process. * [10:28] Generally, when you design a customer journey you use a customer journey map: a visual representation of what the customer journey is. * [10:45] On a map the customer journey is linear, but in real life it is messy. Yes, we have a beautiful picture of what the customer journey should be, but in the back of your mind, you have to be pragmatic. * [11:49] The closer we can get to design touchpoints and customer communications with a scientific approach or foundation to apply it to the real world the better it is. * [13:08] The number one thing brands seem to get wrong (or miss completely) is peak-end and applying it across the customer journey. The emotional journey is the secret sauce. * [14:17] A lot of brands get their ending wrong. They don’t know where the real ending is. * [15:41] Brands, in general, don’t realize that the last mile (the true ending) is so critical in so many ways. * [16:17] Jennifer shares an example of Disney realizing the customer journey didn’t end when you left their park. * [17:19] Making the very end of your experience even better and more exciting means your memory of the time you spent in Disneyland is even better. It is how you are constructing the memory, it is not about every single moment you had. It is that emotional peak and true ending that matter. * [17:57] “A brand is a memory.” Peter Steidl (from one of Melina’s “go-to” brainy books, Neurobranding, linked below) * [20:33] There are a few different ways you can look for that true end in your business. * [21:44] Part of the issue of finding that true ending also has to do with silos. * [23:56] The brands that measure on a journey-level versus a touchpoint level have much more value at the end of the day. * [25:32] Melina shares how an online mattress company handles its customer journey. * [27:16] It is important to think through all the moments in the experience: where there could be problems and frustrations and turning it into a really great shareable moment/story. Then you have different associations with that brand. * [28:30] Going that little bit extra and saying “Is that really the end of the customer experience?” is so important. * [29:14] Jennifer shares some of her favorite concepts. Peak-end is her favorite, but the most overlooked is visual salience. * [31:27] Melina shares her experience when she toured the Human Behavior Lab at Texas A&M. * [33:46] Jennifer encourages brands to have someone who is responsible for making sure effectiveness and emotion are being delivered on in the journey level. * [36:20] When you know what you are looking for then you can see if you are on track and put in those nudges. If you don’t know the end game, it is not as effective as it could be. The quality of the work is in the quality of the brief. * [38:06] Making choices easy is so much of what they do. Getting brands to understand where to get people ready to buy is the first step. * [39:15] The first thing they do is think: “Where are the points we need to be nudging to action?” and “Where are the points we need to be inspiring people?” They are usually not the same place. * [39:23] The book Choice Hacking is a good first start for people to think about a framework to apply this at the journey level. * [40:11] Melina’s closing reflections. * [41:46] Grab Melina’s brand new book, What Your Customer Wants (And Can’t Tell You), which is now on presale! Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Let’s connect: * Melina@TheBrainyBusiness.com * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. Get the Books Mentioned on this Episode: * Choice Hacking * Free Chapter of Choice Hacking * Neurobranding Connect with Jennifer: * Jennifer on Twitter * More About Jennifer Past Episodes and Other Important Links: * Texas A&M Certificate Program * Inside the Texas A&M Human Behavior Lab * iMotions (The main software the Human Behavior Lab runs on.) * NUDGES & Choice Architecture * Framing * Priming * Interview with Will Leach * Peak-End Rule * Surprise and Delight * The Overwhelmed Brain and Its Impact on Decision Making * Interview with Roger Dooley * Time Discounting * Reciprocity Check out (and preorder!) my upcoming book, What Your Customer Wants (And Can’t Tell You) on Amazon, Bookshop, and Barnes & Noble If you are outside the US, please complete this form to be first to know when the book is available near you AND to help show there is a presence in your country to speed along international agreements and get it to you faster!
44 min
Coaching for Leaders
Coaching for Leaders
Dave Stachowiak
514: The Way to Lead Online Events, with Tim Stringer
Tim Stringer: Technically Simple Tim Stringer is a coach, consultant, and trainer and the founder of Technically Simple. He provides productivity, technology and workflow coaching, consulting and training to people and organizations, large and small, all over the planet. His technology specializations include Asana, Daylite, OmniFocus, and Trello. He supports many people in productivity though his website LearnOmniFocus.com -- and also through the Holistic Productivity approach that he developed after coming face-to-face with cancer back in 2008. Tim consults to leaders and organizations on how to use Zoom effectively and recently launched a new course: Leading Effective Zoom Events. In this conversation, Tim and I overview some of the common mistakes of online events, how online can produce even better results than in-person, and ways to engage people quickly. Plus, we review some of the key technology that will support your organization’s outreach efforts. Key Points It’s often a mistake to assume that you’ll be able to lead online events with the same planning and design for in-person events. Opening a meeting early and using the five-minute rule to begin with icebreakers, breakouts, polls, or reactions will help engage people in the event quickly. For events with many people or higher visibility for your organization, have a dedicated technology co-pilot so that hosts and speakers can stay focused on being present. Virtual lounges (with a dedicated host), spotlight and multi-spotlight, practice sessions, and preassigned breakouts can all help the technology disappear and the human connections to take center stage. Some organizations are discovering they are more successful with online events than past in-person ones. Many have had such a positive experience that they plan to continue leveraging virtual events after the pandemic. Resources Mentioned Leading Effective Zoom Events by Tim Stringer Recommended Practices for Engaging Online Events (PDF download) Related Episodes Serve Others Through Marketing, with Seth Godin (episode 381) How to Create Meaningful Gatherings, with Priya Parker (episode 395) How to Run an Online Meeting, with Bonni Stachowiak (episode 472) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
40 min
The Working With... Podcast
The Working With... Podcast
Carl Pullein
Why Your To-Do List Doesn't Work And Why You Still Feel Overwhelmed
On the podcast this week I answer a question about to-do lists and why they don’t always work. You can subscribe to this podcast on: Podbean | Apple Podcasts | Stitcher | Spotify | TUNEIN Links: Email Me | Twitter | Facebook | Website | Linkedin Download the FREE Areas of Focus Workbook More about the Time Sector System The FREE Beginners Guide To Building Your Own COD System Carl Pullein Learning Centre Carl’s YouTube Channel Carl Pullein Coaching Programmes The Working With… Podcast Previous episodes page Script Episode 171 Hello and welcome to episode 171 of the Working With Podcast. A podcast to answer all your questions about productivity, time management, self-development and goal planning. My name is Carl Pullein and I am your host for this show. You would think that the simple act of writing down everything you have to do onto a coherent list would be simple and easy to do. It makes sense, get everything out of your head and onto a piece of paper or into a digital task list so you don’t forget what needs doing. Unfortunately, it’s not quite as simple as that. Problems start because of the kind of things we put on our todo lists and the kind of things we omit from the list. We then end up focusing all our time and attention on the wrong things leaving the more important things left off and neglected. This week, it’s all about making sure you have the right things on your list every day. Don’t forget, if you do have a question you would like answering on this podcast, all you have to do is email me: carl@carlpullein.com and I will be happy to answer the question for you. Okay, it’s time for me now to hand you over to the Mystery Podcast Voice for this week’s question. This week’s question comes from Jen. Jen asks: Hi Carl, I’ve been making to-do lists for years but have never felt they help. When the list gets too long I just ignore it because it is so overwhelming, and when I do use the list all I end up doing is doing more work. It leaves me with no time to rest or relax or do anything else but work. Is there a correct way to write a to-do list that I am missing? Hi Jen, thank you for your question. You are right is asking this question Jen, because there is a misconception about to-do lists that many people have and that is if you write everything down that needs doing you are help-way to becoming organised. You are not. You see, when we think of to-do lists, most people think they are the realm of your work only and any personal tasks are just an afterthought. So you will often find twenty or thirty tasks are all related to your work—write this report, prepare that presentation or call this client—and then two or three tasks related to your home life—do laundry, clean up the living room or take the trash out tonight. Now it may well be true these tasks need doing, but they are superficial. None of these improve your life in anyway. They don’t improve you as a person, they don’t move your goals and aspirations forward and while you might get credit for doing a good presentation, that’s all you get—credit. You rarely learn anything that improves your life. I’ve had an interest in reading and learning about successful people since I was around eleven years old. I’ve been fascinated by what makes one person massively successful and another a failure. I don’t mean that in a judgmental way, I mean that in the way a highly talented, initially successful person, loses it all and never comes back. I can spend hours reading articles and books and watching documentaries about people. The thing about highly accomplished people is they don’t use to-do lists. Well, not in the way most people use them. And this is the same for seemingly very productive people too. They just don’t use a to-do list in the same way most people do. So what is this secret? Well it starts with knowing what is important to you. You see, if you want to become more accomplished in the things that you want to be more accomplished, then the majority of what goes on your to-do list must be the things that will move you forward on those things. If these are not on your to-do list you will never accomplish them. Period. Sure, you will accomplish getting your laundry done and your living room cleaned up and if that is your life’s goal then well done, you’ve found the secret to creating a meaningful to-do list. But let’s be honest here, I’m sure getting your laundry done and your living room cleaned is not your life’s mission. So what is it you want to accomplish? That’s not an easy question to answer because there is so much choice in the world today. If we go back two-hundred years when most of us lived an agrarian life, there was always a purpose. Prepare the land for the seed, sow the seed, tend to the crops during the summer and harvest in the autumn. The goal was to maximise the yield of our crops. If we didn’t there would not be enough food for our family to eat during the winter months. Our life’s purpose was to ensure there was enough food for our families. We did not waste time repairing walls, painting our house or other cosmetic tasks in the spring, summer or autumn—if these things needed doing we did them in the winter months. During the growing and harvesting seasons, our focus was on making sure we maximised the yield of our crops. It was a life or death decision. Today, when you look at most people’s to-do list, very few of those tasks involve maximising the yield of anything. Most tasks are cosmetic and move very little forward. This problem is because with so much choice about what we can do, we end up dabbling at many things and mastering nothing, but if you want to be accomplished, if you want success at anything you have to stop dabbling and start focusing on mastering. And what does that mean? Well, you need to know exactly what it is you want to accomplish. If you don’t know what you want, how will you ever know you are on the right path towards achieving it. How many of you are mothers and fathers? I am sure you want to be a great parent—being a parent is certainly not something you want to be dabbling at. But let me ask you this: how many of you have tasks related to being a great parent on your to-do list? Surely, if being a great parent is important, you want to be spending time each day on nurturing that, not panicking about whether you completed last month’s sales figures for your boss. If you are panicking about these types of tasks, then your to-do list is not working for you. It’s working for your boss (or company) So what can you do to make your to-do list more effective and more in tune with your needs and not the needs of others? Well, start with that question: What do you want? Now there are eight basic areas in everyones’s life that needs attention. These are: * Family and relationships * Personal finances * Career and business * Health and fitness * Personal development * Life experiences and lifestyle * Spirituality * Life’s purpose Almost everything you want out of life will come from these eight areas. We all want great relationships with our family and friends, we want a successful career or business. We want to be fit and healthy, have continuous personal development, a solid financial base, enjoy life and live in the moment and not the past. When you have these in balance you will feel happier, more fulfilled and relaxed about your life. If you put all your time and effort into your work, you will feel the imbalance and it will be like you are just a cog a the wheel. You won’t feel happy, fulfilled or even enjoy life. And that is why most to-do lists do not work. They are too focused on your work and not on your life. You need to switch it round. Your to-do list needs to be focused on your life, not just your work. How do you do that? Let say you want to become an author. It’s been a dream of yours…
15 min
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