Nov 16, 2021
Communicating the value of waste
Daisy talks to Dr Adam Read, External Affairs Director for SUEZ Recycling & Recovery UK, about how crucial it is that we talk about waste - and why it is hard to do. Along the way, this discussion touches on Roman waste-management practices, the huge changes in the sector over the past decade, the power of communicating through images, and the need for cross-industry co-operation.
And what does it all mean for you? Adam's main pieces of advice for communicators in unglamorous sectors are relevant for all of us:
* Hang in there, don’t give up. Gaining recognition can take years – decades.
* Demonstrate the value of your sector in really simple, earthy terms. Think about what it is that you do that makes you valuable, even if you’re out of sight, out of mind. If you stopped doing your job, what would they notice?
* How do you communicate that value? It's about real people, real lives, real opportunities, it's about small change. Engage your stakeholders, whether that is one…