Net Zero jargon and the evolution of COP
Play • 27 min

Hayley Baines-Buffery, a Director at sustainability agency BRODIE Consulting talks to Daisy about why it matters whether we talk about net zero or carbon neutral, how climate talks have changed over the past decade, and what all of this means for businesses.

And what does it all mean for you? Our key takeaways are: 

  • Companies that really look at their impact holistically (for example, B&Q) think about and measure emissions from products they sell and help consumers change behaviour
  • But the general public would not feel confident explaining terms such as net zero, carbon neutral, so it is really important that we find better ways to engage with people on these issues and start to cut through the jargon
  • Even if COP26 doesn't live up to expectations we can still be hopeful for the future. Copenhagen paved the way for Paris, and we wouldn’t have the commitments we do have now without Glasgow as a deadline
  • Businesses have leaned into COP26 and it's been a great hook for their campaigns - the best way to keep momentum post COP is to commit to long-term, clear plans

You can find the all the data and analysis from the BRODIE Public First Sustainability Sentiment tracker here: https://www.publicfirst.co.uk/sustainability-sentiment-tracker.html

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