Angela Halliday from Sodexo talks to Daisy about how best to measure impact, how to choose what you focus on – and whether customers care.
And what does it all mean for you? Our key takeaways are:
- Make clear commitments where you can get some depth and meet those commitments publicly in order to drive impact
- Don't just measure the easy KPIs - try to measure what matters most to your stakeholders. That might be best tracked as a qualitative, nuanced feeling instead of a ticked box
- We've got to be realistic that most businesses are here to make either a profit or a surplus. That means demonstrating the return on investment of 'social' programmes for the business, for clients, and for communities.
- We cannot look at environmental performance without looking at social. And in doing so, the economic debate almost takes care of itself.
Find the full Sustainability Sentiment Tracker report here: http://www.publicfirst.co.uk/sustainability-sentiment-tracker.html