Why diversity matters to corporate reputation
Play • 26 min

Diversity and inclusion policies have made headlines over the past few weeks as organisations respond to the protests following the death of George Floyd. In this episode we step away from the important social arguments for equality and inclusion and instead take a commercial view: how does diversity impact reputation and, in turn, my bottom line?

A lack of diversity harms your organisation’s reputation in two ways: because you appear to lack diversity and therefore can be accused of unequal opportunity or tokenism (direct reputational harm) and because of the results of that lack of diversity (indirect harm). That indirect harm happens because less diverse team can perform less well, create products that have troubling flaws and communicate in a way that speaks to the few rather than the many. Taken together, these harms represent a massive risk to your reputation.

To tell you more, I'm joined by two excellent guests:

  • Sarah Atkinson, CEO of the Social Mobility Foundation
  • Sarah Churchman OBE, Chief Inclusion, Community & Wellbeing Officer, PwC United Kingdom
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