Meet the fearless female leader behind the smokin’ barbecue pit at Dickey’s!
After joining Dickey’s during the 2008 recession, to CIO and then CEO, Laura Rae Dickey shares how the technology infrastructure they built 10 years ago served to fortify the brand during the 2020 pandemic. The evidence is clear - they’ve had 11 straight months of sales growth and continue opening new locations every month.
Now celebrating their 80th anniversary, Laura and Jen dish on all things restaurants reinvented: from new menu items and virtual brands to new partnerships and marketing strategies PLUS (Bonus Content on perspectives about Female Leadership in a very traditional industry. You won’t want to miss Laura’s advice and both ladies’ book recommendations!
Parallels between 2008 recession & 2020 pandemic - In 2008, Dickey’s responded to the recession by building a solid technology and data-driven infrastructure. 10-year roadmap. The imperative is the same for restaurants today.