Dickey's CEO on Spicy Performance, New Menu Items, and Female Leadership - Laura Rea Dickey, CEO of Dickey's Barbecue Pit
Play • 52 min

Meet the fearless female leader behind the smokin’ barbecue pit at Dickey’s!

After joining Dickey’s during the 2008 recession, to CIO and then CEO, Laura Rae Dickey shares how the technology infrastructure they built 10 years ago served to fortify the brand during the 2020 pandemic. The evidence is clear - they’ve had 11 straight months of sales growth and continue opening new locations every month.

Now celebrating their 80th anniversary, Laura and Jen dish on all things restaurants reinvented: from new menu items and virtual brands to new partnerships and marketing strategies PLUS (Bonus Content on perspectives about Female Leadership in a very traditional industry. You won’t want to miss Laura’s advice and both ladies’ book recommendations!

HIGHLIGHTS: 

  • 80th Anniversary - Dickey’s celebrating its 80th anniversary this year. The original location is the oldest, longest-running restaurant in Dallas. “That pit has been smokin’ since 1941”
  • The intersection of technology and data - right place right time 


Parallels between 2008 recession & 2020 pandemic - In 2008, Dickey’s responded to the recession by building a solid technology and data-driven infrastructure. 10-year roadmap. The imperative is the same for restaurants today. 


Resources:
Dickey's Website
Laura on Twitter
Book: Radical Candor
Book: The Confidence Code
Book: Who Cooked Adam Smith's  Dinner?
Book: Men are from Mars, Women are From Venus

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