A self-taught digital marketing expert from his early days of crafting social for Wendy’s; to converting Papa John’s to a digital focus - Brandon Rhoten specializes in turnaround brands.
After spending nearly seven years leading marketing initiatives for the two brands, Brandon has developed a strong understanding of what makes a successful restaurant marketer — which he brings to Potbelly Sandwich Works as its Chief Marketing Officer.
On this episode of Restaurants Reinvented, host Jen Kern interviews Brandon about how his marketing approach revolves around brand positioning with a unique voice and performance marketing.
“You’ve got to get noticed. … You’ve got to do work that gets noticed and is interesting and is going to connect with the consumer.”
Brandon also shares his potentially surprising distaste for LTOs and discusses the type of data marketers should focus on to determine if their approach is working.