On this episode, Jodie Conrad, CMO talks candidly about how she's boosted the chain’s off-premise dining initiatives in the midst of the pandemic — and how Speed, Value, and Cleanliness have saved the day for the brand. In 2020 overall they are up 7% over 2020 sales!
With experience working at Wendy, Coca-Cola, Rax Roast Beef Restaurants, and The Pillsbury Company, Jodie is well positioned to help the brand thrive in difficult times.
Off-Prem Focus: Drive-Thru optimization (with free breadsticks!), building an online ordering system, mobile app, loyalty program and partnerships with delivery platforms.
Largest Traffic Source: Drive-thru has been their workhorse and Jodie's doing creative things to optimize it further for guest experiences and revenue. The results are clear as they're experiencing 7% growth over 2020.
Unique Brand Niche: Fazoli's is a hybrid fast-casual/QSR serving hearty Italian meals at a very value-driven price point; and fast -- making it the perfect pandemic panacea!
Guests Want to SEE You Cleaning: Before COVID, cleaning was something you did behind the scenes, now guests want to see you actively cleaning as much as possible.
Social Media: It's more about engaging on social; not just posting; and responding to all the positive and negative comments.
Jodie on LinkedIn