Staying Relevant with The Guest - Laura Purser, Fuzzy’s Taco Shop (Taco Series #1)
Play • 45 min

The First Episode in our Taco Series! 

Meet Laura Purser, the VP of Marketing behind the rapidly growing and super-fun Fuzzy’s Taco brand. Laura talks about all the ways the brand has pushed through the pandemic to overcome common off-prem obstacles, while opening 4 new locations and always seeking to stay relevant with the guest.

The vibe is real and fun inside a Fuzzy’s Taco Shop and Laura talks about how her biggest challenge now is delivering that same vibe home with the food. With 40% take-away and 60% dine-in, she expects the off-prem surge to continue and discusses how her brand is embracing technology and data to better serve guests. 

Biggest takeaways : 

  • The value of being a “Value” brand. Value is King in a pandemic. 
  • How Fuzzy’s is evolving and maturing its curbside and take-out programs. 
  • Using data to better understand guests; and prioritizing digital + technology.
  • Putting franchisees first and engaging communities with local store marketing.
  • Getting back to the FUN in restaurant marketing - we all need more of this now!
  • Being more comfortable with risk; letting your agencies push you harder. 

Featured Taco Series Brands &  Speakers: 

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