The First Episode in our Taco Series!
Meet Laura Purser, the VP of Marketing behind the rapidly growing and super-fun Fuzzy’s Taco brand. Laura talks about all the ways the brand has pushed through the pandemic to overcome common off-prem obstacles, while opening 4 new locations and always seeking to stay relevant with the guest.
The vibe is real and fun inside a Fuzzy’s Taco Shop and Laura talks about how her biggest challenge now is delivering that same vibe home with the food. With 40% take-away and 60% dine-in, she expects the off-prem surge to continue and discusses how her brand is embracing technology and data to better serve guests.
Biggest takeaways :
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