Meet Angela Diffly, co-founder of the Restaurant Technology Network (RTN), the leading industry think-tank and peer share organization that’s pushing the industry forward—while bringing us all together—with technology standards and virtual workgroups.
In this episode, Angela and Jen dish about the explosion of RTN membership, the fusion of marketing and technology, the fate of the industry and what hope she sees in the future.
She cites many recent examples from brands that are leading the way in tech + marketing—who all pivoted quickly—and encourages marketers to embrace new technologies that spark creativity. Look at these campaigns and get inspiration for your own: Burger King TikTok Dance competition; It’s Just Wings virtual concept by Brinker, Chipotelanes; Dominos drone testing; Torchy’s Tacos Cinco De Maio campaign, Taco Bell’s trucker drive-thrus, The McMuffin RIP headstone and many others.
“It's important for technologists to work with marketers and vice versa, especially with new generations (which she calls “genzenialls”), because what used to work doesn't work anymore. You have to find more creative, out-of-the-box ways to capture your audience and bring them in,” she says—and show off your personality in more inventive ways.