Paying It Forward During a Pandemic - Jodi Boyce, Teriyaki Madness
Play • 35 min

Jodi Boyce joined Teriyaki Madness 4 years ago as the EVP of Marketing. Since then, this irreverent and fun brand has experienced 3x growth and is still opening new locations through the pandemic. 

Hear Jodi's secrets to success - from simplicity, value, and menu innovation to technology upgrades, data collection, and thriving on a limited budget. But paramount to her success is her sharp focus on "getting more bowls in people's hands" and driving franchisee profitability. 

Jodi also shares how the brand's “Pay it Forward” promotion fed more than 6,000 healthcare workers and first responders while also reviving business.

Episode Highlights: 

  • Jodi's journey from behind the wheel of the Oscar Mayer Wienermobile to marketing positions for brands such as Quiznos, Einstein Bros. Bagels and Smashburger.
  • How to be a successful marketer with a limited budget and why your preexisting tools can be just as effective as fancy new ones.  
  • Their Pay it Forward campaign in May and June " us back on track. We recovered completely … by the end of May, we rehired everyone [who got laid off] and our company, recovered everybody's cut pay. … It was just really rewarding.”
  • How their early investment in third-party delivery (3 years ago) + the App has helped them through the pandemic. Plus, the addition of curbside delivery. 
  • How to keep menus both simple and profitable to ensure franchisee profitability.
  • Jodi's take on LTOs, Family Meals, and Discounting. 
  • Advice to marketers: Keep it Simple - it's about getting food in people's mouths - be known for doing 1 or 2 things really well; don't be everything to everyone and don't fragment your message.
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