Dunkin’ Runs on Digital - Brandy Blackwell, Dunkin' Brands
Play • 51 min

Hear how Dunkin’ is brewing its digital and delivery strategy during a global pandemic (hint: It's not a light roast) with the original off-prem diva, Brandy Blackwell.

Jen Kern talks with Brandy about her restaurant marketing journey—how she went from an early off-prem pioneer at a local tex-mex chain to driving delivery and key digital strategies at global coffee/breakfast icon.

Brandy explains how Dunkin’ is adapting its business model to fit the changing needs of customers during a global pandemic (more delivery and curbside options, better functionality on its app and a renewed focused on maintaining relationships with loyal customers) and dissects the numbers from its recent earnings call and Q2 performance.

After nearly tripling the number of delivery locations, adding curbside options, and improving app functionality—Dunkin' is not slowing down anytime soon with Brandy on board. From prioritizing team, culture, and franchise relationships to keen financial acumen and business grit, Brandy & Dunkin' are running full speed ahead.

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Resources:
Brandy on Twitter & LinkedIn
Dunkin' JOY Run
Dunkin' JOY on IG + Dog Toys
Tijuana Flats
McAlister’s Deli


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