The plan was for Donna Josephson to be a stay-at-home mom. But when Chick-fil-A recruited her for a grassroots marketing and training role that plan quickly dissipated. Now, five restaurant brands later, she’s the Chief Marketing Officer of Corner Bakery.
In this episode of Restaurants Reinvented, Jen Kern interviews Donna about her atypical entry into the industry, the lessons she’s learned about teamwork, and how Corner Bakery is adapting its business model to facilitate good customer experience during a pandemic.
Donna also explains the importance of marketing and operators/franchisees working closely together, while pushing for new ideas others might not think possible. She stresses the value of cross-functional teams and for marketers to embrace all aspects of the operation - from product R&D to interior design.
Donna on Twitter & LinkedIn