Coffee, Community, and DIY Culture - Jessica Smith of Groundwork Coffee
Play • 41 min

In this episode, Jen talks with Jessica Smith, the Marketing Director at Groundwork Coffee LLC. Celebrating its 30th Anniversary, Groundwork is staying afloat during the pandemic by employing a multi-channel strategy that includes selling its organic coffees in grocery, e-commerce, many foodservice outlets, and in its cafes on the West Coast.

Jessica highlights her journey in the restaurant industry, which started in early childhood with lots of nostalgic experiences, at Veggie Grill, and up to her current role at Groundwork. She covers a variety of topics, including the importance of tying a company’s mission to its community, the excitement of brand refreshes and the spark of a DIY culture during the pandemic. Hear about special partnerships and innovations with Chemex and how they're staying entrenched in local communities with multiple give-back, training, and artistic initiatives.

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