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Integrated Management Systems
Digital Disrupted from IMS, the podcast series that looks at how the next Digital Trends are impacting you.
Aug 18, 2020
Interview with Max Goldberg, Founder of Organic Insider
In this week's podcast, we are delighted to invite Organic Expert and Founder of Organic Insider Max Goldberg to share his analysis and predictions for the future of the US organic market. We reveal: * The current state of the US organic market and key differences with China; * The impact of COVID-19 on consumer trends in the health and wellness space; and * How organic brands can future-proof their strategies to stay relevant.
Jun 16, 2020
3 reasons why your customer experience programme is failing
Having a neutral customer experience strategy is just as damaging to brands as having a negative one. Underwhelming brand experiences make it harder and more costly to retain customers and drive word-of-mouth buzz about your brand. In this week’s podcast on Digital Disrupted, we look at the 3 reasons why your customer experience strategy might be failing – and what to do about them.
Jun 9, 2020
What do Chinese and Japanese consumers really want?
To unlock two of the biggest consumer markets in the world, you need to start by understanding the cultural and societal shifts that shape the way consumers research and buy products. In this episode, we look at how brands should tailor their strategies when marketing to Japanese vs Chinese consumers.
May 28, 2020
Building a resilient business model post-COVID
The COVID-19 crisis has created a sense of urgency for brands to re-examine purpose, agility, and the value they offer consumers. In this first episode of Digital Disrupted, we propose a framework for how brands can leverage digital transformation initiatives to build a resilient business model to navigate any crisis.