On this episode of the SaaS podcast, your host Stephanie Wong (@stephr_wong) chats with Dirk Hoerig CEO of commercetools about what it takes to create a seamless shopping experience across multiple platforms.
Commercetools came about in 2006 when Dirk and his co-founder saw the issues with online retail scaling and management on premise. By creating their own cloud infrastructure before the cloud was popular, commercetools was able to help companies accomplish these scaling and management tasks faster and easier. Dirk tells us that as technology has advanced, commercetools has adapted and evolved, reinventing themselves in 2010 and then becoming the world's first API led commerce platform in 2013.
In the newest iteration of commercetools, Dirk explains what was most important to them, including ease of use for customers, functionality across devices, and ability to change with technology. With the new system, customers are able to easily configure their commerce system by picking and choosing applicable commercetools components. Dirk details how commercetools was built to accomplish these goals, why making parts of it open source was important, and other issues and successes along the way.
To wrap up the show, Dirk tells us about commercetools' newest additions using machine learning, gives current use-cases of companies taking full advantage of commercetools, and talks about the future of technology and software as a service.