Amaiz talks to Joe Inglis of VetChef
Play • 9 min

“Early-stage investment is often the trickiest to get, but also the most precious”

Joe Inglis joins us to talk about fundraising for his new business, VetChef. A fully qualified vet, with successful businesses and media career under his belt, Joe’s new venture disrupts the market from the simple point: We can do better for our best friends than processed food. 

VetChef has sailed past its initial investment round, generating funds earmarked to ready the product for launch. Joe shares how he used the year of lockdown to create something more tangible than a businesses plan, though as he says, the proof will be in the pet food. With two decades of experience in pet food, Joe saw the future that was better for pets, owners and the environment, and secured support for his vision. Hear key tips, including:

  • Gearing up for investment while keeping a lid on USPs.
  • Leveraging experience to convince investors
  • The growing importance of Impact investment and sustainability
  • The benefit of demonstrating your product
  • Staging investment to fund milestones

Find out more about the Amaiz business app and its payments, bookkeeping and accounting features and how they support small business at

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