The ICONIC Mindset
The 4 P’s of Innovative ICONIC Brands - Part II
Jun 22, 2020 · 18 min
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A product, service or idea is innovative when it truly makes your customer lives’ easier, whether it's something new or making something better–an improvement. During Part Il of this two-part series, we unpack the last two of the 4 P’s of Iconicity, Passion and Perseverance. Learn how to magnify your vision (own it, live it, love it) and focus on what matters to your customers. The future is already upon us and some iconic brands have taken the lead to engage, empower and inspire our life’s experiences.

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