The Marketing Guide
Laura O'Mahony
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This is the podcast that helps make marketing simple for small business owners and entrepreneurs. Each week we bring you episodes with bite-sized actionable tips, strategies and hacks to help grow your business online. This podcast will help you grow your online presence and stand out in a crowded space. Website: www.lauraomahony.com Instagram: instagram.com/lauraomahonydotcom/
Available episodes
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1 day ago
#112 - Social Media Storytelling: The Ultimate Guide
In this week's episode of The Marketing Guide Podcast, we talk all about social media storytelling and how it can help your brand make a big impact on your followers and potential followers.
What you will learn:
* What is social media storytelling
* Why does social media storytelling matter
* What are the benefits of social media storytelling
* How storytelling affects our audience on social media
* 7 tips for storytelling on social media
*Links from the show:
Nike Storytelling Advert
*https://www.youtube.com/watch?v=zWfX5jeF6k4
*
Episode *23 - Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23*
*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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Jun 20, 2022
#111- Camera Shy To Camera Confident : How To Move Past The Fear Of Showing Up
The landscape of Instagram and social media, in general, is changing. Platforms are prioritising video and as a business owner, it's important to show up online. This however can be a struggle if you are camera shy. In this episode of The Marketing Guide, I share with you how you can move past the fear of showing up and become camera confident.
What you will learn:
* why showing up on video matters
* camera confidence tips (before you show up on video)
* 7 Steps to being more confident on camera
* How to write a script for your video
* Instagram Stories Camera Confident Tips
* Tips for moving past the fear of showing up on camera
*Links from the show:
Episode 89 - How To Cope With Imposter Syndrome
*https://lauraomahony.com/episode89*
Episode *96 - 100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi
https://lauraomahony.com/episode96/
*
*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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Jun 13, 2022
#110 - The 6 Types Of Instagram Content For The Perfect Content Mix
In this week's episode of The Marketing Guide Podcast I share the 6 Types Of Instagram Content For The Perfect Content Mix to drive more engagement on your account.
*Links from the show:
Episode 40 - Carousel Posts on Instagram - Your essential guide!
**https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guide*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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Jun 7, 2022
#109 - Easy Ways To Increase Your Instagram Engagement Rate
In this episode of the marketing guide we discuss:
* What is Instagram engagement
* How to calculate your engagement rate
* What is a good engagement rate
* Easy ways to increase your engagement on Instagram
*Links from the show:
Episode 40 - Carousel Posts on Instagram - Your essential guide!
**https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guide*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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May 31, 2022
#108 - What To Do When You Are Lacking Motivation
We all know what it feels like to go through periods when lacking motivation. It can be hard to get anything done but also equally hard not to do anything. (aka rest and relax) In this episode of The Marketing Guide Podcast Laura shares with you what are some symptoms of lack of motivation so you can recognize it and make some changes and she shares with you 8 tips for when you are just not feeling it.
*Links from the show:
*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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May 23, 2022
#107 - The Futur Is Here: An Interview With Ben Burns
In this week's episode of The Marketing Guide Podcast Laura is joined by Ben Burns from The Futur. Ben Burns is a designer, and author and currently serves as the Chief Operating Officer of The Futur. Ben leads a team of incredible people who develop, market and deliver life-changing educational products in an effort to help one billion people make a living doing what they love.
In this episode we talk about:
* Ben's journey to where he is today at The Futur
* How meeting Chris Do from The Futur impacted his business
* The 1 Billion Mission at The Futur and where they are going
* The drastic action Ben took in his business
* Attracting your ideal clients
* The truth about raising your rates
* Why having face time with your customers/clients matters
* Ben's advice for anyone starting out in business
* What is The Futur Pro Group & what are the advantages
Ben Burn's Social Links
https://www.instagram.com/mrbenburns
https://twitter.com/mrbenburns_
https://www.facebook.com/mrbenburns/
The Futur Links:
https://thefutur.com/
https://instagram.com/thefuturishere
*Links from the show:
*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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May 16, 2022
#106 - The Anatomy of a Perfect Instagram Profile (& the hidden features you may be neglecting) Rebroadcast
What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there?
In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that will help you get discovered, get followers and most importantly get customers.
So if you are wondering why you are not growing as fast as you should be on Instagram then this is the perfect episode for you.
*what you will learn:*
* Crafting the perfect visuals
* What you need in your bio
* Why you need a strong CTA in your bio and the best ways to make the most of this
* The searchable feature you may be neglecting
* The swoon worth feature that will get you noticed (and followers)
* Additional features in your bio that you may not even have heard of
Sit back relax grab a coffee a* pen and paper *and get ready to dissect the anatomy of a perfect Instagram profile.
*Links from the show:
The Reels Masterclass: *"30 Reels in 60 Minutes"
Get it now and get a *FREE Canva Reels cover template* pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass*
*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*NEW: 1:1 Instagram Coaching - Find out more:
*https://lauraomahony.com/coaching/
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
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May 9, 2022
#105 - How To Build Positive Habits And Make Changes That Stick
In this week's episode of The Marketing Guide, we are talking about positive habit building and how to create change in your life that lasts. Laura shares how she made positive changes and set new habits and talks about the book that helped her do that.
What you will learn:
* Why positive habits matter
* The four stages of habit building
* What is the habit loop
* How we can create change and form new habits
* How you can change your behavior
* 10 tips for creating new habits
*Links from the show:
*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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May 2, 2022
#104 - 8 Ways To Make More Interesting Instagram Content
On Instagram are seeing lots of the same types of content and people are regurgitating the same stuff and it's all starting to look the same. So how do you create content that helps you stand out from the crowd? How can you ensure that you content is more interesting and engaging for your audience? In this week's episode of The Marketing Guide Podcast I share with you 8 ways you can make more interesting Instagram content.
*Links from the show:
*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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Apr 25, 2022
#103 - Creating A 5 Star Experience For Your Customers
If we want our customers to return to us time and time again we need to make sure they feel like they have had a 5-star experience. Do you know what the customer journey is like for your customers and are you providing a service that makes them want to come back to you time and time again and tell everyone about their experience working/shopping with you?
In this week's episode of The Marketing Guide, I share with you my recent 5-star experience and how you can apply these lessons to your business along the way and ensure that your customers keep coming back and bring new ones with word of mouth marketing too.
*Links from the show:
*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
Castlemartyr Resort (not endorsed or affiliated)
https://www.castlemartyrresort.ie/
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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Apr 18, 2022
#102 - Never Run Out Of Instagram Content Ideas Again
In this week's episode, we explore what to do when you simply run out of content ideas for your social media and I share eight different methods to ensure that you never run out of ideas for Instagram, TikTok, Facebook, YouTube or your Podcast again.
What you will learn:
* The first thing you need in order to ensure your ideas are protected
* How to get your audience's opinions
* Two of the best places for unlimited ideas'
* The sneaky hack that will ensure you have highly engaging content ideas
* An unconventional way to find lots of content ideas
* The method that is often overlooked that will give you so many ideas your brain will burst
* How you can get content ideas without doing any work
* The journey that will give you answers to your content questions
*Links from the show:
E*pisode 41 -The Buyer’s Journey on Instagram
*http://lauraomahony.com/episode41*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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Apr 11, 2022
#101 - Content Marketing Made Easy: A Beginners Guide (Rebroadcast)
If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped.
we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.
what you will learn in this episode:
* what is content marketing
* why it matters - how it can help you increase sales, build relationships and trust
* how it works
* the buyer's journey - how you can use content marketing at every stage of the journey
* Your content marketing strategy - your five-step approach to content marketing
*Links from the show:
E*pisode 41 -The Buyer’s Journey on…
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Apr 4, 2022
#100 - The Biggest Lessons From 100 Episodes Of The Marketing Guide Podcast
On this very special 100th episode of The Marketing Guide, I share with you 12 of the biggest lessons that I have learned from showing up for 100 weeks in a row and how I stayed consistent and motivated.
I talk about the following:
* The one thing you need to do first above all else when trying to stay consistent
* What happens when you just don't feel like it
* The one thing that can stop you in your path and sabotage your success
* The main thing you need in order to succeed
* The thing I learned about "The First Step"
* The main thing you need to choose over perfection
* and much more
*Links from the show:
*
*
*Try *Flodesk* for Free:*
*https://lauraomahony.com/flodesk
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
*Email me:* hello@lauraomahony.com
_________________________________…
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Mar 28, 2022
#99 - How Systems Can Save Your Small Business With Jordan Gill
In this week's episode of The Marketing Guide, I spoke with Jordan Gill or Systems Saved Me and creator of Done In A Day.
Over the past 6 years, Jordan has built a million-dollar business helping doers, service providers and business owners get clear and organized in their business to scale their income, take back their time and create the services, sales, and lives they want.
*What we speak about:*
* What the early days in her business looked like
* The one thing you can do in your business that will help save you time
* Tips for batching in your business and batching your social media content
* Jordan's strategy for Instagram success
* How entrepreneurs can stay organised in their day to day life
* VIP days and what type of business these are suitable for
* The steps you need to take to set up a VIP day in your business
*Links from the show:
Jordan's Website - Systems Saved Me:
*https://systemssavedme.com/
*Jordan's Instagram:
*https://www.instagram.com/systemssav…
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Mar 21, 2022
#98 - The Easiest Instagram Content Planning Strategy for Busy Entrepreneurs
Content planning can be hard especially if you are a busy entrepreneur with not much time on your hands. It can be a struggle to decided what you want to post and you can end up missing promoting important events or losing out on sales becuase you failed to plan your posts and to post with strategy.
That is why in this week's episode of The Marketing Guide Podcast I share with you the easiest Instagram Content Planning Strategy that takes the hassle out of planning and gives you a clear roadmap that you can follow whether you are planning a month's worth of content of a week.
*In this episode we cover:*
* The easy to follow 6 step content planning process
* The one thing you need to do before you do any planning
* The special ingredient that your content needs to have
* Why the KISS method works wonders
* The system you need to decide what you will talk about
* How stretching yourself can help you grow
* The process for filling your calendar
* The last step that peop…
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Mar 14, 2022
#97 - Grow Your Sales With This Email Marketing Sequence
Over 77% of my audience said that they feel uncomfortable posting on social media during this challenging time in the world. They worried about showing up and posting when there seems to be so much going on in the world.
It's still important to stay in touch with your audience and build that connection and email marketing is the perfect solution for the times when you can't post to social media, you don't feel like posting to social media or heaven forbid it all goes down and you can't access it.
In this episode of The Marketing Guide, I share with you ways that you can use email marketing to increase your revenue by up to 51% with this often overlooked sequence.
*Links from the show:
*Try *Flodesk* for Free:*
*https://lauraomahony.com/flodesk
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
*Email me:…
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Mar 7, 2022
#96 - 100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi
In this episode of The Marketing Guide, I interview Aron Sōgi who is a TikTok content creator.
Aron shares video and smartphone content creation Ttps daily on his account and has learnt a lot about growing a following in a short space of time.
If you have ever struggled with what to post or share with your audience or you feel camera shy and don't know how to overcome it then you are not going to want to miss a second of this episode.
* How Aron built a 100k+ following in less than 4 months
* How this audience has helped his business grow
* The one piece of advice he would give someone starting out on any social media platform
* Ways you can take your video to the next level with your smartphone
* How you can set up your profile to attract the right type of audience
* How you overcome being camera shy and the mindset that will help you feel more comfortable showing up on camera
* How going live can help grow your following and build a relationship with your audience…
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Feb 28, 2022
#95 -The Top Instagram Updates And Features You Need to Know
We all know that Instagram changes like the wind and there seem to be new updates every day at this stage. I know it can be hard to keep on top of it and it can feel overwhelming at times.
In this episode of the marketing guide, I am breaking down all of the new updates on Instagram from January 2022 until today and making them easy to understand and helping you the small business owner understand which ones you need to focus on and which ones you can forget about.
In this episode you will learn:
* The update to your feed that will change the way you see posts
* The different types of feeds that Instagram are introducing
* The update that will allow creators to earn money on the app
* A new way to get more people to watch your lives
* The update that is preparing us for the metaverse
* The new feature that allows you to support others without clogging the DMs
* The Reels update that could get you way more exposure
* An update that will make sure you never lose a stor…
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Feb 21, 2022
#94 - Scaling Up A Small Business: The Rívesci Story (Interview With Shannon Forrest)
In this week's episode of The Marketing Guide Podcast, I interview Shannon Forrest of Rívesci (REE-VESS-EE) who runs her business with her husband Michelin Star trained Chef, Declan Malone.
They started out Rívesci (REE-VESS-EE) as a food truck initially offering their customers a range of vegan and vegetarian dishes cooked in their vintage caravan. During the first COVID-19 lockdown Rívesci pivoted their business to become full-time condiment makers and have had fantastic growth during the pandemic. They now sell their Cashew Chilli Crush and Red Onion Marmalade in over 100 stores throughout Ireland and in their online store.
Their story is truly inspiring and they share everything they have learnt along the way and how marketing and PR have helped scale their business.
*Links from the show:
Visit The Rívesci Website:
**https://rivesci.ie/
**Rívesci Instagram**
https://www.instagram.com/rivesci.ie/
*
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*H…
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Feb 14, 2022
#93 - Marketing Lessons From A Viral 90s TV Campaign
In this week's episode of The Marketing Guide Podcast we look back on an marketing and advertising campaign from over 30 years ago that created a viral product that every little girl wanted. Clark's "Magic Steps" were the go to shoes and made every little girl feel like a princess.
In this episode I am breaking down the key elements of this viral campaign and giving you actionable steps you can take to use these timeless marketing techniques in your business.
What you will learn:
* How this campaign still sticks with people over 30 years later
* They key thing they did to ensure that this product was a success
* One thing they did that made their campaign a success and you can use this too
* The type of marketing that is often discounted but still works today
* The strategy that helped make this advert stand out
* Why the product was so desirable
*Links from the show:
Watch "Clarks Magic Steps" Advert
**https://lauraomahony.com/episode93/*
*Episode 58 - 7* Simple Step…
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Feb 7, 2022
#92 - The Buyer’s Journey: Converting Followers to Paying Customers (Rebroadcast)
*What is the buyer's journey? *
The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you.
There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.
*What you will learn in this episode:*
* What is the buyer's journey?
* Why do I need to understand the buyer's journey for my business?
* What is a Marketing Funnel
* What are the four stages of the funnel
* 3 sales psychology triggers that help convert your leads into customers
Links from the show:
*Free In…
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Jan 31, 2022
#91 - Interview with Lorna Butler PDC Coaching | Feeling Stuck And How To Overcome It
In this week's episode of The Marketing Guide, I talk to Lorna Butler of PDC Coaching all about feeling stuck and how to overcome it.
We also talk about the following:
* What is psychometrics and how it can be useful to entrepreneurs
* What are limiting beliefs
* The best piece of advice that Lorna has heard
* What feeling stuck can be like
* How to overcome that feeling
* What are some of the symptoms of feeling stuck
* Lorna's book recommendations
* Lorna's podcast recommendations
*Links from the show:
PDC Coaching Lorna Butler Instagram:
*https://www.instagram.com/pdccoaching/
*
PDC Coaching Website:
*https://www.pdccoaching.com/
Get the complete list of *Content Planning Tools here:*
https://view.flodesk.com/pages/6192515d839edddd7aa02769
*Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout…
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Jan 24, 2022
#90 - How To Get Over The Fear Of Showing Up Online
In this episode of The Marketing Guide Podcast, we talk about how to get over the fear of showing up online. Showing up can be hard and challenging and in this episode, I give you all of the steps, tips and hacks to get over the fear of showing up on social media.
What you will learn in this episode:
* what the fear of showing up can look like
* how we can use fear and make it our friend
* why fear belongs in the back seat
* the first thing you need to do to address the fear of showing up
* why you need to switch the script
* how affirmations can be powerful in aiding your showing up
* 10 tips for How to manage the fear of showing up
*Links from the show:
*
Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769
Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.…
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Jan 17, 2022
#89 - How To Cope With Imposter Syndrome
Lots of people suffer from imposter syndrome and it's something that I have battled with for years. So in today's episode, I am sharing with you what exactly is imposter syndrome, how can you recognise the symptoms of imposter syndrome, the different types of imposter syndrome and tips for dealing with imposter syndrome, we also share some celebrities who suffer from it.
what you will learn today
* what is imposter syndrome
* what are the signs of imposter syndrome
* Types of imposter syndrome
* Tips for dealing with imposter syndrome
* celebrities who suffer from imposter Syndrome
* Final tips for dealing with imposter syndrome
*Links from the show:
*
Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769
Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/the…
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Jan 10, 2022
#88 - How To Perform A Digital Declutter And Increase Your Focus For 2022
In this episode of The Marketing Guide Podcast we talk all about how you can perform a digital declutter and take back your focus for 2022.
What you will learn:
* why your digital life is burning you out
* A trick to get rid of all of the large files on your email
* How to organise your files on your computer
* three different types of organisation methods you can use
* How to clear your digital clutter on your phone
* Hacks to keep your phone organised
* How to avoid your photos/videos taking up space
* How an online clear out can change the way you see things online
*Links from the show:
*
Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769
Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shouto…
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Jan 3, 2022
#87 - How To Be Recognised As An Expert In Your Industry
In this week's episode of The Marketing Guide, we share with you how to stand out in 2022 and be the "go-to" person in your industry.
What you will learn:
* What exactly is an "authority"
* How the rise of reels and TikTok are creating a new generation of industry experts
* The three key ingredients you need to be an "authority"
* Why you need to focus and how to do that
* The type of content you need to create to be seen as an industry expert
* The one thing you must not fail to do in order to be an industry expert
* How to be visible and seen
* The type of event you can host as an expert
* Why conversation matters and how to use it to your advantage
*Links from the show:*
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*Email me:* hello@lauraomahony.com
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Dec 27, 2021
#86 - Everything you need to know about Instagram SEO (Rebroadcast)
Original Air Date: December 21, 2020
Instagram announced that you can now *search for content on the platform *using keywords (much like you would do a google search) It’s currently available in the US, UK, Ireland, and Canada and you can now search on the platform using keywords, not just hashtags.
*What you will learn?*
* How is this beneficial to small businesses?
* Why do you need to optimize your content and search results
* The one secret you may not know to get your profile found in search
* Where you should be using keywords
* Why you shouldn't forget hashtags now
* The one feature most people forget to implement
* 5 key things you need to know about SEO (Search Engine Optimization) on Instagram
*Links from the show:
*
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagram Makeover Kits
*http://la…
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Dec 20, 2021
#85 - Marketing Experts Share Their Best Advice to Help You Grow in 2022
In this week's episode of The Marketing Guide, I talk to three leading experts in marketing and ask their advice on everything from selling on Instagram to going viral on TikTok and everything in between.
*Links from the show:
Full Episode Listen Back:
*https://lauraomahony.com/episode36
https://lauraomahony.com/episode55/
https://lauraomahony.com/episode58/
Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*Email me:* hello@lauraomahony.com
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Dec 13, 2021
#84 - How To Prepare Your Social Media Content For 2022
In this week's episode of The Marketing Guide, I discuss how you can make a plan for your social media content for 2022. In this episode I discuss:
* Why taking a look back is important
* How to figure out which content worked well in 2021
* The most important metrics when it comes to your content
* How to create content that gets you more followers in 2022
* New Insights you need to consider looking at
* The best way to find out how often you are posting per week
* How to prep your content plan for 2022
* The one thing you need to do in 2022 that will have more impact on your business
*Links from the show:
*#80 -25 Content Tools To Speed Up Your Instagram Planning Process
https://lauraomahony.com/episode80
#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
https://lauraomahony.com/episode46*
*
Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9
Follow me on *Instagram:
*https://www.insta…
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Dec 6, 2021
#83 - Top Social Media Trends & Predictions for 2022
Social media can be ever-changing (on the daily at the moment it seems) am I right? It can be hard to keep up with all of these changes and to know where social is headed. In this episode of the podcast, I break down some of the trends and predictions for where social media is headed for 2022 and share with you what you as an entrepreneur or small business owner can do to ensure that you keep on top of social media changes and get the best return for the time you invest in social media.
*What I discuss in this episode:*
* The type of content that will dominate social media in 2022
* What is happening with shopping and social in the next year
* The type of content that most people will prefer in 2022
* The social media medium that is about to take over in 2022
* What brand are doing about the Ideal Customer Avatars
* The new technology will we see more and more of in 2022
* The content that will is 81% more likely to convert a customer in 2022
* What social media platf…
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Nov 29, 2021
#82 - How To Perform A Review Of Your Year For Your Business
December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements and in today's episode, I am walking you through step by step how to perform a review of your year for your business.
*Links from the show:
*
Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
*Email me:* hello@lauraomaho…
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Nov 22, 2021
#81 - How We Launched Our New Startup In 6 Weeks - An Interview With Paddy & Laura O'Mahony
In this week's episode, I am joined by my husband and business partner Paddy O' Mahony to discuss what it looked like from idea to implementation to launching our new startup. We bring you behind the scenes and chat about how we came up with the idea and our journey so far.
What we discuss in this episode:
* How we came up with the idea for the business
* Landing on a business that tied in with our passions
* Brainstorming a name and how we picked one
* The struggle we faced during the branding process
* What social media platforms we are using and how we will develop them in 2022
* and much more
*Links from the show:
Koda
**https://kodaevents.ie/
**https://www.facebook.com/kodaevents.ie
**https://www.instagram.com/kodaevents.ie/
**
*
*Get the complete list of Content Planning Tools here:
*https://view.flodesk.com/pages/6192515d839edddd7aa02769
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How…
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Nov 15, 2021
#80 -25 Content Tools To Speed Up Your Instagram Planning Process
Creating content for Instagram can take so much time. You end up feeling frustrated at how long the process of content planning takes. In this episode of The Marketing Guide Podcast I am sharing with you my favourite tools (and tools I've been testing recently) to help speed up the content creation process and make planning your Instagram or Social Media content a cinch.
In this episode we cover tools that you can use for the following stages of content planning:
* Research
* Creating Content
* Hashtags
* Captions
* Scheduling
*Links from the show:
*
Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
*Email me:* hello@lauraomahony.com
Than…
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Nov 8, 2021
#79 - 14 Creative Black Friday Marketing Ideas for Small Business (Rebroadcast)
We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday.
In this episode I cover:
* The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planning
* Why you need goals and the types of goals you should set
* 14 uber-creative ideas you can try this BFCM
* The one thing you must not forget to do after BFCM
*Links from the show:*
*Step-by-step guide to defining your Ideal Customer Avatar
*https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar
*Andrew Hubbard: How to create Instagram Ads that convert
*https://www.youtube.com/watch?v=eo3s3W8X9ig
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://…
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Nov 1, 2021
#78 - 10 Ways To Make More Sales Using Instagram Live
There's one feature on Instagram that most people are neglecting. This can work really well to make more sales in your business, build community with your audience and really let them get to know the real you? SO What actually is this feature? It's Instagram Live. I know most people cringe with the thoughts of using Instagram Live for their business for whatever reason pressing that live button scares the absolute life out of them. But the truth is that live does not have to be that scary and it can be a really good tool to use within your business to get more sales or more clients on board.
In this episode we cover:
* *what is Instagram Live*
* *what are the benefits of Instagram Live*
* *10 ways to use Instagram Live to make more sales in your business*
* *Bonus IG Live tips *
* How to *repurpose your live & get more bang for your buck*
* *Tools you can use to make your live videos even better*
*Links from the show:*
Follow me on *Instagram:
*https://www.instagram.com…
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Oct 25, 2021
#77 - Instagram Account Audit: A Step-By-Step Guide
Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels. If this is you then it's time to perform an Instagram Audit on your account.
This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life back into your account again.
*What you will learn?
*
* What is an Instagram Audit?
* Why do you need an Instagram Audit?
* How often to perform an Instagram Audit?
* Step-by-Step guide to your Instagram Audit
*Links from the show:*
#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
#75 - How to Create a Cohesive Instagram Feed
*
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*…
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Oct 18, 2021
#76 - Top New Instagram Features and Updates
We all know how hard it can be to keep up to date with all of the latest Instagram changes and features. It seems that they are adding new features on a daily basis at this stage.
Change doesn't have to be a bad thing, however and in this episode of The Marketing Guide I am bringing you 8 recent Instagram Features and Updates to help your business grow on the app.
Adam Mosseri, the head of the app, recently told its users and the world that Instagram is *"no longer just a square-photo sharing app." *and the latest updates on the app certainly reflect that.
Join me on this episode to learn what these new features and updates are and how they will affect your account.
*Links from the show:*
Episode 1: Going Live on Instagram: A step by step guide
http://lauraomahony.com/episode1
*
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.…
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Oct 11, 2021
#75 - How to Create a Cohesive Instagram Feed
We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button.
But how do you do this for a small business or brand and can you DIY it?
In this week's episode of The Marketing Guide Podcast, we discuss the ways that you can give your Instagram a theme makeover and we learn the following:
* Colour Psychology and what it means for brands
* How to pick your perfect colour palette
* The different types of layouts and how to find inspiration
* Fonts and how to find the right ones
* How many fonts do you actually need?
* The key to creating your content
* How to visually plan
* The one thing that is far more important that your visuals
*Links from the show:*
Find the links to all of the services mentioned in this podcast here:
http://lauraomahony.com/episode75
*
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketinggu…
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Oct 4, 2021
#74 - 10 Ways To Invest In Yourself As An Entrepreneur
Warren Buffet once famously said, "By far the best investment you can make is in yourself."
As business owners, we are all busy, right? Finding time to invest in yourself can be difficult. It's hard to know where to invest your time and how to invest in yourself. In today's episode of The Marketing Guide Podcast Laura shares 10 ways you can invest in yourself as an entrepreneur and shares some of the reasons why business owners are afraid to invest in themselves.
What you will learn in this episode:
* *why is it important to invest in yourself?*
* *The Benefits of investing in yourself*
* *7 Things stop people from investing in themselves*
* *10 Ways To Invest In Yourself As An Entrepreneur*
*Links from the show:*
*
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Free Ebook - One Month of Instagram Content…
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Sep 27, 2021
#73 - 10 Ways To Use Social Proof In Your Marketing
In this episode of The Marketing Guide, we are discussing social proof on the podcast and how to use it within your marketing strategy. Social proof can be really powerful if you use it right and can help your potential customers make the right decision to shop with you over your competition so stay tuned for today's episode you are not going to want to miss it.
What you will learn:
* *What is social proof?*
* *Different types of social proof*
* *Why is social proof so important?*
* *10 ways to use Social Proof in your Marketing*
*Links from the show:
Case Study Example: Lara Cake Anything TikTok
**https://www.tiktok.com/@lara_cakeanything?*
*
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
*Email me:* hello@lauraomahony.com
____________________…
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Sep 20, 2021
#72 - The Ultimate Guide To Selling In The Instagram DMs
This week on The Marketing Guide podcast we are talking all about sliding into the Instagram DMs! No, not in that way either! We are talking about how you can leverage the power of DMs to makes connections, build rapport and make more sales.
what you will learn in this episode:
* *What is a DM*
* *How to send a DM*
* *Types of DMs*
* *Why sell on Instagram*
* *Selling strategies for Instagram DMs*
* *How to manage Instagram DMs for business*
*Links from the show:
Instagram Content Power Hour Sign up
*Sign up here
*
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar* https://lauraomahony.com/episode23/
*13 The Ultimate Guide to Instagram Direct Messages (DM's) for Business*
https://lauraomahony.com/episode13/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Free Ebook - One Month o…
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Sep 13, 2021
#71 - 8 Sales Psychology Hacks for Small Business Owners
In this week's episode, we are talking all about sales psychology and how you can hack tactics for your business. Using sales psychology hacks will help you make more sales in your business, get your customers to take action faster and bolster your bottom line.
What you will learn:
* The tactic that all the big stores use including Amazon
* The response that you need to invoke with your marketing
* Why people don't want to lose out and how to use that for your marketing
* The pricing principle that will help you sell more
* Study results that will teach you how to sell more product
* Why commas and full stops matter in pricing
* The effect that means your customers feel indebted to you
* and much more...
*Links from the show:
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Free Ebook - One Month of…
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Sep 6, 2021
#70 - Simple ways to build trust for your business online (Rebroadcast)
Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services.
Building trust doesn't have to be that hard. In this week's episode, I'm breaking down 14 different ways that you can build trust with your following. Each of the steps is easily actionable so you can start implementing them in your business right now and start to build that trust with your potential clients or customers.
*Links:
Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Leave a review & get a "shoutout for your business" on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-1185324
*Leave a review get a "shoutout for your business" on Apple Podcasts:
*https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Dm me on *Instagram:
*https://www.instagram.com/lauraomahonyd…
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Aug 30, 2021
#69 - The Ultimate Guide to Using Pinterest For Business
What you will learn in this episode:
*What is Pinterest?
Why Pinterest Is So Important
Pinterest for Business
Getting Started with Pinterest for Business: The Basics*
* *What are Pins?*
* *Build a Pin*
* *How to save a pin you find on Pinterest*
* *Pinterest Search. *
* *Pinterest Home Feed*
* *How to Schedule your Pins*
Tips for using Pinterest for your Business
*Keywords for Pinterest*
* The two types of keywords:
* *How do you find Keywords?*
* *Where do you use Keywords? *
*Links from the show:
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Free Ebook - One Month of Instagram Content Ideas
*Get Ebook
*Email me:* hello@lauraomahony.com
*Claim your website on Pinterest:
*https://help.pinterest.com/en/business/article/claim-your-website
Ubersuggest
https://neilpatel.com/ubersuggest/
Get *P…
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Aug 23, 2021
#68 - What is Entrepreneurial Burnout? How To Recognise And Overcome It.
The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations, internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.”
In this week's episode (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss:
*What is burnout?
The signs of Burnout
What To Do If You’re Experiencing Burnout
How can we recover from Burnout?
Links from the show:
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Flodesk (see my aff…
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Aug 16, 2021
#67 - 10 Mindset Shifts That Will Help Grow Your Small Business
This week on The Marketing Guide Podcast we discuss different mindset shifts that you need to make as an entrepreneur if you want to grow your business.
Mindset work is really important when you are trying to grow and can help you achieve your goals, live an intentional life, and create an abundant life.
Henry Ford once said “Whether you think you can, or you think you can't – you're right,” and that pretty much sums up the right mindset and how changing our thinking can impact the bottom line of our business and help us meet our goals and achieve what we set out to do.
*Links from the show:
*Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*
Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
Limitless Life Podcast
**htt…
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Aug 9, 2021
#66 - Instagram Business Vs Creator Vs Personal Account - Which is right for you?
With Instagram you can choose between a Business, Creator, or Personal profile - do you know which one is right for you?
In this episode we cover:
* *Personal Instagram Profile Features:*
* *Instagram Business Profile Features*
* *Instagram Creator Profile Features*
* *How to set up a creator profile on Instagram*
* *How to Set Up a Business Profile on Instagram *
* *Instagram Creator vs Business vs Personal Account — Which is best? *
*Links from the show:
Episode 47: Instagram Story Ads for Beginners: A Step-by-Step Guide
**https://lauraomahony.com/episode47
**
Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
*Email me:* hello@lauraomahony.com
_________________…
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Aug 2, 2021
#65 - 8 Copywriting Tips For Emails That Convert (Get more opens & Clicks)
How many emails do you open every day? What makes you click that open button? Chances are it's down to good copywriting. If you want to understand how you can craft emails that get more opens and clicks and write emails that resonate with your ideal audience then this episode of The Marketing Guide is for you.
*In this episode we discuss: *
* What is email copywriting
* Why subject line matters and where is the best place to draw inspiration from
* The one area that you may be neglecting in your email that really matters
* Why do you need to be personal and what that looks like
* Why keeping it simple matters and two apps to write better emails
* The one thing you need at the end of your email
*Links from the show:
Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Hemingway Editor
**https://hemingwayapp.com/
**
Grammarly
**https://www.grammarly.com/
*
*How to Leave a review & g…
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Jul 26, 2021
#64 - 12 Ways To Leverage Social Media To Grow Your Email List
We all know that email is super effective but it can be hard to get people on to your email list. I've bad news for you nobody wants to sign up to get your newsletter! People want something in exchange for their email addresses.
we've covered lead magnets also known as freebies in a couple of previous episodes of the podcast and today I am giving you some tips as to how you can use social media to grow that email list and convert followers to buyers.
*What you will learn:*
* what you need to promote on social in order to get more people onto your email list
* The one social tool that you might be neglecting in growing your list
* What you need to include in your marketing strategy in order to grow your list
* What you need to include along with your blog posts
* The ask you can make that will get you more subscribers
* The method of getting more subscribers that most people think is outdated
* and much more
*Links from the show:
Flodesk (see my aff link)*
Email Marke…
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Jul 19, 2021
#63 - Content Marketing Made Easy: A Beginners Guide
If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped.
we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.
what you will learn in this episode:
* what is content marketing
* why it matters - how it can help you increase sales, build relationships and trust
* how it works
* the buyer's journey - how you can use content marketing at every stage of the journey
* Your content marketing strategy - your five-step approach to content marketing
*Links from the show:
E*pisode 41 -The Buyer’s Journey on…
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Jul 12, 2021
#62 - (Masterclass) 30 Instagram Reels in 60 Minutes
Today I am sharing with you my step-by-step guide that will show you my exact method for creating lots of reels in very little time so you can spend the time doing what is important in your business.
*What’s included in this class:*
* Tackling your Mindset about Reels
* How to undertake Reels Research
* How to batch your Reels and save time
* What to create
* How to add a cover to your reels
*Links from the show:
Two Free Reels Covers:
*Free Canva Reels Covers
*
**Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
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Jul 5, 2021
#61 - How The Instagram Algorithm Works in 2021
There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm.
We've all seen those posts "the new algorithm" and how saves are the new likes etc
Instagram is shedding more light on how the app's technology works and how it impacts the experiences that people have across the app.
If you have ever asked "How does Instagram decide what shows up for me first?”; “Why do some of my posts get more views than others?"; and "How does Instagram decide what to show me in Explore?" "How does the algorithm affect my business account" then today's episode is perfect for you.
what you will learn in this episode:
* What is “the algorithm”?
* How Instagram ranks Feed and Stories
* The most important signals across Feed and Stories
* What is “Shadowbanning” and Instagrams latest update
* How Instagram ranks Explore
* How Instagram ranks Reels
* How you can influence what you see on the app and protecting yourself…
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Jun 28, 2021
#60 - (Rebroadcast) Secrets To Standing Out On Instagram With Your Social Team
Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you. This week I interviewed *Manu Muraro from Your Social Team and this episode is soooo good!
*Manu is an Instagram expert and shares with us her thoughts on
* *The latest features on Instagram*
* *Mistakes that may be hurting your account*
* *How you can get started with Reels*
* *The type of content that goes "Viral"*
* *How to use Insights to create content that converts*
* *The type of content to create on Instagram in 2021*
* *Making deeper connections on Instagram*
* *How competitions could damage your brand*
* *and so much more*
*
Links:
Your Social Team Website:
*https://yoursocial.team/
*Your Social Team Instagram:
*https://www.instagram.com/yoursocialteam/
*
Flodesk*
Email Marketing Free 30 Day Trial (No Credit Car…
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Jun 21, 2021
#59 - Why I Deleted All Of My Social Media Apps
In this episode, I talk honestly about the dark side of social media and how it can create brain fog, anxiety and overwhelm. I talk about how social media is affecting me at the moment, what I am doing to change it and how I am going to use social media in the future.
This is a raw and honest episode and I hope that it can help listeners recognise the signs of social media addiction and overuse of social media apps.
If you want to reach out and let me know if you found this episode helpful or you are struggling I'd love to hear from you email me hello@lauraomahony.com
*Links from the show:
**
**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*Email me:* hello@lauraomahony.com
__________________________________
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
#socialmediaoverwhelm, #socialmediaaddication, #negativesocialmediaeffects #socialmedia, #instagramaddiction #phoneaddiction #socialmediaanxiet…
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Jun 14, 2021
#58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrand
In this week's episode of The Marketing Guide, Laura speaks with Dr J.J. Peterson of Storybrand. We find out how to clarify your marketing message and how you can create an effective website that converts browsers into buyers. J.J. also walks us through step by step the 7 step Storybrand Framework.
This episode is solid gold so make sure *you grab a pen and paper to take notes!
What you will learn in this episode*
* The framework that will help you clarify your message so your customers listen
* What the 7 elements of Storybrand Framework are
* J.J gives us his best piece of advice to someone who is starting or growing in their business
* J.J. shares with us the biggest mistake he sees business making with their website and marketing
* We find out about the Business Made Simple podcast and J.J. shares with us some exciting news about a new project he is working on
*Links from the show:
Storybrand Live Stream Workshop
**https://storybrand.com/
**
Business Made Simple Podc…
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Jun 7, 2021
#57 - 20 Instagram Reel Ideas You Can Create Today (and an exciting Reels Update)
Today I am sharing with you some more ideas for Instagram Reels to get you started if you been thinking "I need to get on reels" then this is the push you have been looking for.
I'm sharing 20 different ideas for Reels you can create today, sharing some of my reels top tips and keep tuned until the end of the episode where I tell you all about the brand spanking new Reels feature that everyone is talking about.
What you will learn in this episode:
* *What are reels? *
* Why Create Reels
* 20 Different types of Reels you can easily create today
* Top Reels Tips
* Brand Spanking New Reels Feature
*Links from the show:
**
**Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
*Episode #1…
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May 31, 2021
#56 - (Rebroadcast) 4 Facebook secrets every small business needs to know
This week we replay one of the most popular episodes of The Marketing Guide and our very first guest interview last year with Richard Fletcher of Magic Sauce Marketing.
Richard is an absolute genius when it comes to using Facebook for business and in this episode, we talk about using your personal profile for business, the four types of posts you should be creating, should small business use Facebook ads and so, so much more. This episode is jam-packed with really great content and not to be missed!
Find Richard Online:
Richard Fletcher, Magic Sauce Marketing
Website: MAGICSAUCEMARKETING.COM
Facebook Personal: FACEBOOK.COM/RICHARDGRAHAMFLETCHER
Facebook Group: FACEBOOK.COM/GROUPS/MAGICSAUCE/
*Links* from the show:
*Sponsor - Free ebook:
*https://lauraomahony.com/episode1/
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Leave a review on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-11…
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May 24, 2021
#55 - Using TikTok to Grow Your Business in 2021 with Wendy Norman (Apt. B Photography)
In this episode of The Marketing Guide Laura talks with Wendy Norman of Apt. B Photography and the Savannah Elopement Package. We spoke about the following:
* The one thing that Wendy did when covid hit and weddings were cancelled that had a major impact on her business.
* How she learned to pivot harder than Ross from Friends with that couch
* How being active on TikTok how has helped her business
* What happens when your video goes Viral
* What do you do when you have an "accidental" viral video
* How to handle the Trolls (not the cute Dreamworks version)
* How much content you need to be creating on TikTok/Reels to make an impact on your business
* and much more
This episode is not to be missed. Wendy shares her unique insight and drops lots of value bombs.
*Links from the show:
**
**Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Follow Wendy on Instagram:
*https://www.…
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May 17, 2021
#54 - An Easier Way To Manage Your Marketing With Facebook Business Suite
In this week's episode, you’ll learn what actually is Facebook Business Suite a recently introduced tool from Facebook and how it can save you time and make your life easier for your business.
In this episode we cover:
* *What exactly Is Facebook Business Suite?*
* *business suite vs Creator studio*
* *Business suite vs business manager*
* *Getting started with Facebook Business Suite*
* *How to access Facebook Business Suite*
* *Managing your marketing with Facebook Business Suite*
* *Walk through the Facebook Business Suite*
Don't forget to subscribe so you don't miss out on any future episodes and I would love it if you could go leave a review it takes 2 minutes and really helps us to get the show out to more people.
*Links from the show:
**
**Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomah…
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May 10, 2021
#53 - How To Get Free Media Coverage For Your Business in 2021
Have you ever picked up a magazine or read an online publication that you thought my story would make a perfect fit for this? Are you unsure of how to get free press coverage for your small business? In this episode, I teach you my secrets to pitching to publications/websites and getting free coverage for your brand.
In this episode you will learn:
* The first phase of PR and why it's so important
* Why being personal matters
* How to write a good pitch
* The one tool that can help you with your writing (it's free too!)
* The one page you need to create on your website today
* A simple hack for when you are sending an image
* How editors operate and the one thing you can do to make life easier for them
* The action that most people leave out when pitching
Links from the show:
*
The Reels Masterclass: *"30 Reels in 60 Minutes"
Get it now and get a *FREE Canva Reels cover template* pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass*
*
*Flodesk (see my aff…
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May 3, 2021
#52 - 7 Different Ways Branding Can Help Your Business
Good branding can help your business in many ways and in order to understand how branding can impact your business you first need to understand exactly what branding is. In this episode, we dive into 7 different ways that branding can help your business and we pick apart what exactly a brand is, where it originated from and why investing in good branding is so important.
*Links from the show:
The Reels Masterclass: *"30 Reels in 60 Minutes"
Get it now and get a *FREE Canva Reels cover template* pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass*
*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
*NEW: 1:1 Instagram Coaching - Find out more:
*https://lauraomahony.com/coaching/
Follow me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Link to the step-by-step guide:*h…
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Apr 26, 2021
#51 - 8 Easy Lead Magnets to grow your email list today
You know that you don't own your followers on any social media platform. If hackers forbid you lost your social media accounts in the morning you need another medium to communicate with your audience. Email marketing is the perfect solution for this.
You also know that your followers on social media are not going to just hand over their email address without a good reason to either. In this week's episode of The Marketing Guide Podcast, I explore eight different methods to create a lead magnet for your business and talk about the one simple lead magnet that I created 12 years ago that got people on my mailing list and it still works today!
What you will learn in this episode
* Eight different types of lead magnets
* How to set up your lead magnet to deliver via email
* What email service provider I use to do this
* My preferred method for creating easy lead magnets
* Websites where you can get free templates for creating lead magnets
* Creating a lead magnet from somethi…
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Apr 19, 2021
#50 - 15 Productivity Hacks To Get More Done In Your Business
A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you.
what you will learn:
* why you need to prep to be more productive
* how setting goals can keep you on track
* the one thing you can do each night or morning that will help you gain clarity for the week
* how taking breaks and rest can make you more productive
* the one thing you need to do for your brain
* why giving up control is important for productivity
* and much more
*Links from the show:
The Reels Masterclass: *"30 Reels in 60 Minutes"
Get it now and get a *FREE Canva Reels cover template* pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass*
*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit…
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Apr 12, 2021
#49 - 30 Day Instagram Content Creation Challenge
Raise your hands in the air if you are someone who just can't keep consistent with Instagram! I know exactly how this feels. Instagram can feel like a chore sometimes and it can be hard to show up every single day.
The 30 Day Instagram Content Creation Challenge will challenge you to show up and create valuable and educational content for your audience and in turn, grow your audience and attract your ideal customers.
In this episode you will learn:
* Where you can find what content works best for your account
* Why you only need 2/3 kinds of content
* How to plan for your content
* Allowing yourself to be flexible
* Why you need to create space for content creation
* How batching will save you time
* Picking the best time to post
* Teasing your content
* and much more
*Links from the show:
Episode 40: Carousel Posts on Instagram: Your Essential Guide
**https://lauraomahony.com/episode40/
**
The Reels Masterclass: *"30 Reels in 60 Minutes"
Get it now and get a *FR…
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Apr 5, 2021
#48 - The Anatomy of a Perfect Instagram Profile (& the hidden features you may be neglecting)
What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there?
In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that will help you get discovered, get followers and most importantly get customers.
So if you are wondering why you are not growing as fast as you should be on Instagram then this is the perfect episode for you.
*what you will learn:*
* Crafting the perfect visuals
* What you need in your bio
* Why you need a strong CTA in your bio and the best ways to make the most of this
* The searchable feature you may be neglecting
* The swoon worth feature that will get you noticed (and followers)
* Additional features in your bio that you may not even have heard of
Sit back relax grab a coffee a* pen and…
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Mar 29, 2021
#47 - Instagram Story Ads for Beginners: A Step-by-Step Guide
Did you know that you can run ads with a budget of as little as €1/$1 a day? If you ever wondered about creating Instagram Story ads for your brand but you don't know where to start then this is the episode for you. In this step-by-step guide, I break down how to set up Instagram Story ads, why you need them and give you tips and tricks to get the most out of your ads.
*What you will learn in this episode:
*
* Why you could be missing out if you are not running Instagram story ads
* How story ads work
* The different types of story ads
* All about the ad manager
* Creating your first campaign (step-by-step)
* Tips and Hacks to get the most out of your Instagram Story ads
*Links from the show:
*Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
*
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
How to Leave a r…
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Mar 22, 2021
#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
In this episode of The Marketing Guide Podcast, I am going to be talking about content pillars and how you can use them within your Instagram strategy and how you can use them to make your content planning easier.
What you will learn in this episode:
* *What Are Content Pillars?*
* *Why you Need Content Pillars for your brand.*
* *How to define your content pillars*
* *How to come up with content ideas for each of your pillars*
* *Use your content pillars when planning your content calendar*
*Links from the show:
*
Episode 9: How to batch a month of Instagram Posts (and save time)
http://lauraomahony.com/episode9
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
How to Leave a review & get a "shoutout for your business" :
*http://lauraomahony.com/review
NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/
Content Research:
https://answersocrates.com…
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Mar 15, 2021
#45 - Six Exciting New Instagram Features That You Need to Know
Instagram continues to develop and grow and after throwing all of the bells and whistles at it in 2020 they don't seem to be slowing down in 2021. The platform is getting more and more features by the week and I am so excited to share some of the latest that they are rolling out and testing at the moment.
In this episode you will learn:
* The new feature that can be used for Q+As, Masterclasses, Round Tables and classes
* The newest sticker that everyone wants (it's long overdue)
* The newest feature that will make your stories more exciting
* The feature that will get more people buying from you
* The feature that makes finding the right info to grow your account easier than ever
* The one feature that will help save your content if it gets deleted
*Links from the show:
*
Episode 5: Five of the newest Instagram features to help your small businesses grow
https://lauraomahony.com/episode6/
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) &…
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Mar 8, 2021
#44 - Major mistakes I made starting out in business
In this episode, I talk very honestly about some of the most cringe-worthy mistakes I made when I started my first business. I look back on these embarrassing faux pas and wonder how on earth did I actually make this mistake.
In this episode I talk about:
* The main reason I couldn't grow my first business
* How "Picking my brains" was open season for all
* The one thing I did that grew other's brands and neglected my own
* How I overcame lots of these mistakes
*Links from the show:
*
Episode 32 - Beating social media overwhelm and setting healthy boundaries.
Listen here
Mel Robbins Mindset Reset
https://www.youtube.com/watch?v=SnIPOFgO9xM
Michael Hyatt - Free to Focus Book
https://freetofocus.com/
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
Leave a review & get an awesome freebie
**www.lauraomahony.com/review*
Follow me on *Instagram:
*https://www.instagram.com/lauraoma…
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Mar 1, 2021
#43 - Everything you need to know about Instagram Insights (& how to grow your account)
In order to grow your Instagram account, you first need to understand what is working and what is not working on your account and the best place to understand that is your Insights.
On the show today I am teaching you all about Instagram Insights, how you can get them, how to strategically use them for your business, how they can help you create content and much more. Stay tuned to the end of the episode and I'll be teaching you my tried and tested method for content creation using the data from your Insights.
In this episode you will learn:
* W*hat are Instagram Insights*
* *Why should you care about Insights?*
* *How to Access your Instagram Insights*
* *The different types of Insights available*
* How to use your Insights to create content
* Why you need to use Insights in your content strategy
* and much more
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
Leave a rev…
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Feb 22, 2021
#42 - 10 Common Instagram Mistakes you might be making (and how you can fix them)
In this week's episode I am talking all about common mistakes we all make from time to time on Instagram. We all know that Instagram can be a minefield and it is hard to keep up with the day to day changes on the platform
I am breaking down 10 of the most common mistakes I see on the platform and giving you quick tips and hacks to fix these mistakes if you are guilty too of making them.
In this episode you will learn:
* The one thing you need to ensure your content is speaking to the right person
* The number one mistake that may be costing you sales
* The most important rule when it comes to Instagram (Clue it's not what you think)
* Why neglecting this one Instagram feature is costing you
* and much more
Links from the show:
Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
Episode 20: Secrets to Standing out on Instagram with Manu Muraro of Your Social Team
Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off…
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Feb 15, 2021
#41 - The Buyer’s Journey on Instagram: Converting Followers to Paying Customers
*What is the buyer's journey? *
The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you.
There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.
*What you will learn in this episode:*
* What is the buyer's journey?
* Why do I need to understand the buyer's journey for my business?
* What is a Marketing Funnel
* What are the four stages of the funnel
* 3 sales psychology triggers that help convert your leads into customers
Links from the show:
*Free In…
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Feb 8, 2021
#40 - Carousel Posts on Instagram - Your essential guide!
For this week's episode of The Marketing Guide Podcast, you are going to want to grab a pen and paper to make notes because it's value-packed with information and you do not want to miss a single thing.
In this mini-training episode, I am teaching you all about *Instagram Carousel Posts*.
You are going to learn:
* What is a carousel post
* Why should you be using them for your business
* Insights from a recent study of Carousel posts
* Top tips for creating carousel posts
* My formula for creating highly engaging carousel posts
* Common carousel mistakes
* How to upload a carousel post
* ingenious ways to use Carousel posts for your business
*Links from the show:
*
*Free Instagram Template Pack:* https://view.flodesk.com/pages/60200952c400f13be4cc80c9
All *previous episodes *of the podcast are here: https://www.buzzsprout.com/1074400
Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-gui…
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Feb 1, 2021
#39 - The ultimate guide to repurposing your content - (create less content & reach more people)
In this episode of The Marketing Guide podcast, we are learning all about repurposing content and getting the most bang for your buck when it comes to your marketing efforts.
We all know that creating content takes up a lot of time. When we publish our content it's only seen by a tiny percentage of our audience. In this episode, I teach you how to take one piece of content and repurpose it in twelve different ways. We all want more eyes on our content (or ears - if you are talking about a podcast) and this episode will help you do exactly that.
What you will learn in this episode:
* What is repurposing
* Why should you care about repurposing your content
* What is evergreen content and why should you care?
* You get 12 different ways to repurpose one piece of content
*Links from the show:
*
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/107440…
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Jan 25, 2021
#38 - 10 Passive income ideas small businesses can use to make money now!
Today we are going to discuss passive income, why you need it. how it can benefit your business, how to get started with it and I give you 10 different ways of generating passive income in your business.
In this episode I discuss
* What is Passive Income
* Why is it a good idea
* What steps you need to take to get started
* My preferred method of earning "money while I sleep"
* 10 ideas for creating passive income in your business
*Links from the show:
*
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar
*Flodesk (see my aff link)*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
**
Leave a review & get a "shoutout for your business" on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-1185…
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Jan 18, 2021
#37 - 7 Day Instagram Reels Challenge for Small Business Owners
Whenever Instagram brings out a new feature if you actively use it then Instagram will reward you for that behaviour. They will essentially show your stuff to more people. Reels is no different and the added benefit of the fact that IG seems to be pushing Reels they have moved the button into the bottom middle bar and are also showing reels in the explore page.
This means that if your reel gets onto the explore page you could open up your content to an entirely new following, gain new followers and grow your account a lot easier than if you were to be using any other growth method. Reels is a really good growth hack to engage with right now.
In this episode you will:
* Learn why creating Reels is important for your business.
* Be given a 7 Reels prompts to help you show up on Instagram Reels
* Learn all about the "Free Challenge" starting soon
*Links from the episode:
*All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
Episode #15 - Getting st…
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Jan 11, 2021
#36 - Instagram Growth Strategies for 2021 with Tyler J. McCall
In this episode of The Marketing Guide Podcast, we speak with Tyler J. McCall who is an Instagram expert and business strategist. Tyler shares with us his strategies for growing your business in 2021.
*What you will learn in this episode:*
* The most important metric when it comes to Instagram
* The one thing you shouldn't worry about when it comes to Instagram
* The best way to show up on Instagram and what you should share there
* The types of content that you need to be creating in 2021
* The best way to can convert followers into customers on Instagram
* How you should be using Instagram stories for your business
* Where social media is going in 2021 and beyond
* The one thing you need to know if you are looking to scale up your business
* Tyler's handy hack for creating captions in your stories ( no typing required)
*Links from the episode:
*All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
*Listen to The Online Business Show:…
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Jan 4, 2021
#35 - 10 Lessons I learnt in my business in 2020
As we move into 2021, I look back at some of the lessons I've learned along the way. These will hopefully help you, inspire you and motivate you.
In this episode I cover:
* The single best investment I made in my business and what I learnt from that
* How creative thinking helped me adapt
* The biggest financial investment I made in my business and why it was worth it
* Eating an elephant one bite at a time
* The biggest factor that affected sales in my business
* The key to growth in my business
* Why I need to be fearless and what I learned from that
* The things told myself that just weren't true
*Links from the episode:
*All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagram Makeover Kits
*http://lauraomahony.com/shop
*
Leave a review & get a "shoutout for your business" on Android:
*https://www.podch…
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Dec 21, 2020
#34 - Everything you need to know about Instagram SEO
Last month Instagram announced that you can now *search for content on the platform *using keywords (much like you would do a google search) It’s currently available in the US, UK, Ireland, and Canada and you can now search on the platform using keywords, not just hashtags.
*What you will learn?*
* How is this beneficial to small businesses
* Why you need to optimize your content and search results
* The one secret you may not know to get your profile found in search
* Where you should be using keywords
* Why you shouldn't forget hashtags now
* The one feature most people forget to implement
* 5 key things you need to know about SEO (Search Engine Optimization) on Instagram
*Links from the show:
*
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagram Makeover Kits
*http://lauraomahony.com/shop
*
Leave a r…
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Dec 15, 2020
#33 - 8 Common mistakes people make when trying to grow their audience online
8 mistakes people make when trying to grow their audience online
We all know how stressful it can be when trying to grow our audience online. We can spend hours on one social media post only for it to flop. Is there a way that could be spending our time better? Here are eight mistakes I see people make when they are trying to grow their audience online.
What you will learn:
* How you could be leaving money on the table with your website
* Why nobody is going to sign up to your newsletter
* The one post on your website you may be neglecting
* Why organic traffic matters and the one mistake you could be making with it
* How perfectionism is killing your growth
*Links from the show:
*
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagram Makeover Kits
*http://lauraomahony.com/shop
*
Leave a review & get a "shouto…
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Dec 8, 2020
#32 - Beating social media overwhelm and setting healthy boundaries.
In this week's episode, we are helping beat the overwhelm that sometimes comes with social media and helping you to set up boundaries around your social media use. These boundaries will help you have a more healthy relationship with social media and help your small business get the most out of your social efforts.
What you will learn in this episode:
* Why it's important to have boundaries
* How to comparison game is killing your growth
* The simple way you can take a weekend off social
* How to deal with Trolls
* Why you need to purge your following
* Why you shouldn't bring 1,000 people into your bedroom
*Links from the show:*
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagram Makeover Kits
*http://lauraomahony.com/shop
*Episode 9 - How to batch a month of Instagram Posts (and save time)
*https://lauraomahony.com/episode9
*
Leave a review & get a "shoutout for your business" on Andro…
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Nov 30, 2020
#31 - Top Instagram trends and predictions for 2021
Instagram has over 1 Billion monthly active users and in 2020 they made a huge amount of changes and Investment to the platform. With all these changes the way we will use Instagram in 2021 will be quite different.
This means you’re gonna want to know what the upcoming Instagram trends are for 2021 so that you can make sure you are making the most out of the platform and adjust your marketing strategy for the next year.
What I discuss in this episode:
* Where Instagram is in 2020
* What is no longer working on Instagram
* What exciting changes are upcoming on the platform
* Where you should be investing your time in 2021
* What is the type of feed you should be aiming for in 2021
*Links from the show:*
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagram Makeover Kits
*http://lauraomahony.com/shop
*Episode 1 - Going Live on Instagram - A step by step guide
*https://lauraomahony.com/epis…
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Nov 23, 2020
#30 - Secrets to building a successful website with Karmen Kendrick
If you ever wondered which is better Wix, Weebly, Squarespace or Wordpress and you want to know what is the best way of getting people to convert when they come on your website then this episode is for you.
This week I interview Karmen Kendrick of Karmen Kendrick Creative who is a website and WordPress expert. Karmen knows so much when it comes to websites and I really enjoyed chatting to her and learning from her. I hope you enjoy listening to this as much as I enjoyed making it.
What you will learn in this website:
* *Why use Wordpress over other platforms like Weebly or Wix?*
* *What are the most common mistakes people making with their websites?*
* *What are the best ways to keep visitors on your website for longer?*
* *Is there a lot of maintenance and upkeep with a WordPress website?*
* *What are the key things you should do to prepare for a website launch?*
* *What are the best ways you can generate leads from your website?*
* *what are some things you can do to…
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Nov 17, 2020
#29 - 14 Creative Black Friday Marketing Ideas for Small Business
We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday.
In this episode I cover:
* The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planning
* Why you need goals and the types of goals you should set
* 14 uber-creative ideas you can try this BFCM
* The one thing you must not forget to do after BFCM
*Links from the show:*
*Step-by-step guide to defining your Ideal Customer Avatar
*https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar
*Andrew Hubbard: How to create Instagram Ads that convert
*https://www.youtube.com/watch?v=eo3s3W8X9ig
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://…
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Nov 9, 2020
28 - 12 ways to use Instagram Live for your business
This week we are revisiting one of the most popular topics on the podcast which is *Instagram Live*. The very first episode was called going live on Instagram a step by step guide which gives you everything you need to know to get started with using Instagram Live. In this episode, I teach you 12 ways that you can use Instagram live for your business including clever hacks you can use within your lives. Grab a pen and paper because you are going to want to take notes!
*Links from the show:*
Episode 1 - Going Live on Instagram - A step-by-step Guide
https://www.buzzsprout.com/1074400/3681118-01-going-live-on-instagram-a-step-by-step-guide
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagram Makeover Kits
*http://lauraomahony.com/shop
*
Leave a review & get a "shoutout for your business" on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-1185324
*Leave a review get a "shoutout for your…
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Nov 2, 2020
27 - Marketing Lessons Small Business Owners can take from Netflix
In this week's episode, I delve into lessons can small business and entrepreneurs learn from the world’s biggest streaming service NETFLIX. It’s a great episode with lots to learn so get your pen ready to take notes!
How many of you remember back in the day going to the video store on a Saturday night and spending what felt like hours trying to decide on a movie to watch.
If you are a little younger than me you won’t remember this struggle but this is what inspired the movement of Netflix. They saw an opportunity and the universal struggle of late fees and their model completely wiped that out. Flash forward to today and it’s one of the biggest streaming services in the world with over 192.95 million paying streaming subscribers worldwide.
*Links from the show:*
Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar
Episode 25 - Copywriting that Converts…
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Oct 26, 2020
26 - 20 of the Best Marketing Tools for your Small Business
On this week's show, I am sharing with you my go-to marketing and productivity tools that I can’t live without. I break down each one of them and talk about their features and how I use them within my business. This episode is for you if you want to become more organised within your business, save time, manage your projects and be up to date on all of the latest marketing tools and apps.
Episode 4 : Everything you need to know to get started with Email Marketing
http://lauraomahony.com/episode4
Episode 8 : Six steps to a website that converts
http://lauraomahony.com/episode8
Episode 9 : How to batch a month of Instagram Posts (and save time)
http://lauraomahony.com/episode9
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagram Makeover Kits
*http://lauraomahony.com/shop
*
Leave a review & get a "shoutout for your business" on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-1185324…
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Oct 19, 2020
25 - Copywriting that Converts : A step-by-step guide
Hands up if you can relate to the following scenario:
You sit down to write out your Instagram captions/email newsletter/blog post and you stare blankly at the screen trying to come up with the perfect opening line and you start it then delete it then start it again and finally you just give up. In today’s episode, I am teaching you all about copywriting and how you can use it for your business to drive enquires and sales.
*In this episode you will learn:*
* What is copywriting?
* What does good copywriting do for your business?
* Where do you use copywriting in your business?
* 3 Common mistakes people make when it comes to copywriting
* 5 copywriting formulas you can use in your business today
Links:
*Episode 23 of The Marketing Guide:* Step-by-step guide to defining your Ideal Customer Avatar (ICA)
https://lauraomahony.com/episode23/
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagr…
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Oct 12, 2020
24 - 16 Time saving hacks for Small Businesses on Instagram
Are you finding yourself spending more and more time on Instagram these days but without the results for your business?
Are you mindlessly scrolling every time you come on to the app and wasting precious time you could be spending working on your business?
Well, then this week's episode is just for you. In this episode, we break down 16 time-saving hacks that will get you using Instagram more intentionally and driving real results for your business.
Links:
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Instagram Makeover Kits
*http://lauraomahony.com/shop*
**
Instagram Puzzle Theme Kit
*https://crmrkt.com/GMj5q4
*
Leave a review & get a "shoutout for your business" on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-1185324
*Leave a review get a "shoutout for your business" on Apple Podcasts:
*https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
*Episode…
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Oct 5, 2020
23 - Step-by-step guide to defining your Ideal Customer Avatar
Understanding your Ideal Customer Avatar is key to growing your Instagram account and business online. An ICA focuses on one single ideal customer and outlines everything about them. By clarifying who your ideal customer persona is then you can clarify your messaging and create content that is made 100% just for them.
In this week's episode, I help you define your Ideal Customer Avatar and help you understand the importance of doing this exercise in the first place.
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Leave a review & get a "shoutout for your business" on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-1185324
*Leave a review get a "shoutout for your business" on Apple Podcasts:
*https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Dm me on *Instagram:
*https://www.instagram.com/lauraomahonydotcom/
*Email me:* hello@lauraomahony.com
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Sep 28, 2020
22 - 10 Hacks to Increase your Instagram Engagement
Hands up if you can resonate with this? You spend ages coming up with the perfect Instagram post and write what you think is a fantastic caption you press post and then nothing happens.
You can nearly feel the tumbleweeds drifting across your post. The next time you go to create a post you remember that nobody liked it or you might have got one or two pity likes (this is worse than anything) nobody commented, not a single save or share so you overthink your post. You make it complicated. you hesitate to post. You doubt yourself. You doubt your abilities. You get frustrated and stop posting for a few weeks.
We’ve all been there so don’t worry and in this week’s episode, you are going to learn ten actionable tips that will help eliminate the tumbleweeds and get your creating content that gets engagement. So grab a pen and paper and get ready to take some notes.
*Links:
Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.c…
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Sep 21, 2020
21 - Simple ways to build trust for your business online
Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services.
Building trust doesn't have to be that hard. In this week's episode, I'm breaking down 14 different ways that you can build trust with your following. Each of the steps is easily actionable so you can start implementing them in your business right now and start to build that trust with your potential clients or customers.
*Links:
Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Leave a review & get a "shoutout for your business" on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-1185324
*Leave a review get a "shoutout for your business" on Apple Podcasts:
*https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Dm me on *Instagram:
*https://www.instagram.com/lauraomahonyd…
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Sep 14, 2020
20 - Secrets to Standing out on Instagram with Manu Muraro of Your Social Team
Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you. This week I interviewed *Manu Muraro from Your Social Team and this episode is soooo good!
*Manu is an Instagram expert and shares with us her thoughts on
* *The latest features on Instagram*
* *Mistakes that may be hurting your account*
* *How you can get started with Reels*
* *The type of content that goes "Viral"*
* *How to use Insights to create content that converts*
* *The type of content to create on Instagram in 2021*
* *Making deeper connections on Instagram*
* *How competitions could damage your brand*
* *and so much more*
*
Links:
Your Social Team Website:
*https://yoursocial.team/
*Your Social Team Instagram:
*https://www.instagram.com/yoursocialteam/
*
Flodesk*
Email Marketing Free 30 Day Trial (No Credit Car…
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Sep 7, 2020
19 How to easily create a lead magnet for your business ( & build your email list )
Have you ever wondered how you would connect with your followers on Instagram if you got hacked or the service shut down tomorrow? Do you want to grow an email list of your ideal customers but are clueless as to how to get people to sign up? Then this week's episode is for you. We are discussing lead magnets which are basically you give for free to your ideal customer in exchange for their email address so that you can get them on your email marketing list and not have to fret if anything happened to your social presence.
*What you will learn in this episode:*
* *What is a Lead Magnet*
* *Why you need a lead magnet for your business*
* *How you can easily create a lead magnet*
* *Setting your lead magnet up to be delivered automatically*
* *Different types of Lead Magnets*
* *A real-life example of a lead magnet setup*
* *Where to promote your lead magnet*
*Links:
Instagram Insiders - The Instagram Course from Laura O' Mahony
*https://lauraomahony.com/course/*
Flodes…
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Aug 31, 2020
18 Your most asked questions about Instagram for Business - [Quick fire Q&A]
Instagram is an ever-changing entity and it can be hard to keep up with all of the changes and additions and know exactly how you should be using it for your small business.
In this episode, I answer your most commonly asked questions that you have DM'd me on Instagram over the past months and try to answer them each in under 1 minute.
I break down the following questions and more:
* *If I missing the music feature on Instagram stories how do I get it back?*
* *How do you get more replies to your Instagram stories?*
* *How to get more views on your Instagram stories?*
* *What are highlights and how should I use them?*
* *How often should I post to my stories?*
* *What type of content should I post to my feed?*
* *How do I put spacing in my Instagram captions?*
* *How do I write captions for my feed posts that people actually read?*
* *What is the best way to make sales on Instagram?*
* *How do I make my Instagram grid posts more appealing?*
* *What should I put…
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Aug 24, 2020
17 The Key to creating Viral content on Instagram
If you ever wondered how to create a highly shareable or aka viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down my step-by-step exact process that I used to create a highly shareable piece of content for Instagram.
This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business.
What you will learn:
* *The most important question to ask before creating viral or sharable content*
* *How to use your Insights to identify "sharable" content*
* *What type of caption works best for sharable content*
* *What happened when I create "sharable/viral" content*
* *Why I create the Viral post templates*
* *How you can create a "viral or sharable" piece of Instagram content*
* *Tips & hacks for finding what resonates with your audience*
*Links:
*
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c…
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Aug 17, 2020
16 Getting started with IGTV for Business
If you ever wanted to figure out why or how to use IGTV for your business then this episode is for you. In this episode I cover:
* *What is IGTV*
* *The Benefits of IGTV*
* *IGTV facts*
* *How to create an IGTV channel*
* *All about IGTV Series*
* *IGTV Sizes*
* *What you need to know when uploading a video*
* *How to check your IGTV Insights*
* *Why you should save your Instagram Live's to IGTV*
This is a value-packed episode with everything you need to know to get started with IGTV. Don't forget to pop me a DM on *Instagram* if you are enjoying this podcast and I would really love it if you could leave a review on Apple or Android. Both linked below.
*Links:
*
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Leave a review on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-1185324
*Leave a review on Apple Podcasts:
*https://podcasts.apple.com/us/podcast/the-marketing-gu…
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Aug 10, 2020
15 Getting started with Instagram Reels for Business
This week Instagram rolled out it's latest feature *Instagram Reels*. You might be wondering what are reels and why you need to use this for your business but don't worry I've got you. This weeks episode covers the following:
* *What are Instagram Reels*
* *Instagram vs TikTok*
* *Why you should use them for your business*
* *How being an early adopter of Reels can help your account grow*
* *How to create your first Reel*
* *Instagram Reels features*
* *How to find sounds if you don't have the music tab*
* *and so much more*
Once you have checked out this episode you won't feed the overwhelm of where and how to get started with Instagram Reels. I've also given you audio and an idea to create your first Reel. Just check out my Instagram.
This is a *value-packed episode *and I hope that after listening you will become a "Reel Master".
*Links:
*
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**…
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Aug 3, 2020
14 - How to STAND OUT and build a brand on Instagram for Small Business
It's time for something new and this week I am bringing you on a LIVE Instagram coaching session with a small business who is looking to build their following and their brand on Instagram.
Have you ever *struggled with growing your following on Instagram* or you are a small business that is spending lots of time on the app without any enquires, sales or DMs? Then this is the perfect episode for you.
In this episode I break down my strategy for the following:
* *The best type of content to post for your business*
* *How to stand out on Instagram and make your business memorable*
* *The best ways to collaborate with other businesses in your niche*
* *How you can earn income from collaborations*
* *How collaborations can grow your following*
* *Why you need to use Instagram Live*
* *Building the Know, Like and Trust Factor*
* *How to Repurpose your content in different ways*
* *So, so much more*
This is a value-packed episode and I hope that after you listen to it yo…
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Jul 27, 2020
13 The Ultimate guide to Instagram Direct Messages (DM's) for Business
I've you have been listening to my podcast over the past number of weeks you will have heard me reference the DM’s lots of times. But I know you may be thinking what exactly are the DM’s and how should I use them for my businesses?
In this episode, I break down everything you need to know about Direct Messages and give you all of the tips, the hacks and the know-how to turn you from a DM Disaster to a DM boss.
DM’s are one of the areas on Instagram that are often overlooked by businesses but if used right DM’s can be a powerful sales force within your business and bring those sales in and boost your bottom line.
What you will learn in this episode:
* What is a DM (Direct Message) on Instagram
* 6 ways you can you use the DMs
* How the DMs can help your business
* How to send a DM
* The different ways of sending a DM
*Sponsor - Free ebook:
*https://lauraomahony.com/episode1/
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscripti…
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Jul 20, 2020
12 - 4 Facebook secrets every small business needs to know with Richard Fletcher
This week I have something a little bit different for you it’s the first in our series of guest podcasts so far it’s been a solo show with just me but this week I am bringing on our first guest Richard Fletcher of Magic Sauce Marketing.
Richard is an absolute genius when it comes to using Facebook for business and in this episode, we talk about using your personal profile for business, the four types of posts you should be creating, should small business use Facebook ads and so, so much more. This episode is jam-packed with really great content and not to be missed!
Find Richard Online:
Richard Fletcher, Magic Sauce Marketing
Website: MAGICSAUCEMARKETING.COM
Facebook Personal: FACEBOOK.COM/RICHARDGRAHAMFLETCHER
Facebook Group: FACEBOOK.COM/GROUPS/MAGICSAUCE/
*Links* from the show:
*Sponsor - Free ebook:
*https://lauraomahony.com/episode1/
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Leave a revie…
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Jul 13, 2020
11 Seven Creatives Ways to Use Instagram Stories for your Business
Okay, so we all know that Instagram stories are where it is at these days. However, we all know that it can be a struggle to show up on stories on the daily and create content that is educating, inspiring and entertaining for our audience.
Stories are a great way to build your following on Instagram and to give your audience an insight into your brand and show off what is going on behind the scenes.
In this week’s episode, I am giving you 7 creatives ways to use Instagram Stories for your Business and how to create content that helps build that know, like and trust factor that I am always talking about!
*Links* mentioned in the show:
*Sponsor - Free ebook:
*https://lauraomahony.com/episode1/
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Leave a review on Android:
*https://www.podchaser.com/podcasts/the-marketing-guide-1185324
*Leave a review on Apple Podcasts:
*https://podcasts.apple.com/us/podcast/…
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Jul 6, 2020
10 Ten killer growth hacks that work wonders
In this episode, I am giving you 10 killer growth hacks that work wonders to grow your business. If you are struggling with how to grow online then this episode is for you. You may decide to tackle all of these at once or pick one per week to work on until you have completed all 10. It’s totally up to you but if you implement these within your business I guarantee you that it will make a huge difference to you.
There has never been a better time to grow your business online than now in 2020. More and more people are spending their time online.
*Here is what you will learn:*
Here is a break down of this week's mini-training:
* how collaboration is the key to growth in 2020
* the one type of content you need to concentrate on
* the content series that will help you stand out from your competitors
* how you can use one piece of content 10 different ways
* my foolproof method for getting more email subscribers
Whether you are still trying to grow your following or get more…
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Jun 29, 2020
09 How to batch a month of Instagram Posts (and save time)
Posting to Instagram can feel overwhelming and you are busy enough with what’s going on within your business and it’s one less headache that you need.
But what if I told you that you could plan and schedule out a months worth of content in one day? You would be like that is crazy how would I do that. Don’t worry I got you in this episode I break down step by step to how to batch your content and save lots of time and get rid of the posting paralysis that is stopping you from showing up online. Once you learn to batch you will never want to go back to posting on the fly again.
*Links *mentioned in this show:*
*
*Sponsor - Free ebook:
*https://lauraomahony.com/episode1/
*Flodesk*
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ**
Episode 3 *of the Marketing Guide:
The anatomy of a highly engaging Instagram post
https://www.buzzsprout.com/1074400/3799745-03-the-anatomy-of-a-highly-engaging-instagram-post
*
Episode 5…
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Jun 22, 2020
08 Six steps to a website that converts
You have a website that maybe you paid someone to build for you or maybe you built it yourself and the problem is that it’s just not working for you. When you launched your website you though it would be all unicorns and fairy dust and that it would magically take off but the reality looked very different. You refresh and refresh and hope and pray that you get that order or get a booking but nothing is happing.
In this episode I break down six steps to creating a website that converts including:
* Clarify your offering
* Set a clear goal
* Get clear on your visuals
* Have a clear plan
* Information in bite-sized pieces
* Clear call to actions
If you want a website that works for you and brings you leads and sales then *this episode is for you. *
*Links* mentioned in this episode:
*Flodesk* Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. *https://flodesk.com/c/6SYNAZ*
*Free ebook:*
https://lauraomahony.com/episode1/
*Stock Photos:*…
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Jun 15, 2020
07 Planning the perfect launch - A Step-by-Step Guide
Can you Relate to this? You are so excited to launch your new product or service and you create the perfectly worded Instagram post with the perfect image you post it and then crickets?
The reality is that when you are launching a new product or service one single Instagram post is not enough to create the type of hype that you need and the type of reaction that you are looking for.
So how do you create a successful launch using Instagram? In this episode, I break it down for you step by step to creating a launch that has buy-in from your audience.
*Links mentioned in this episode:
*Free Podcast Planning Guide (Phase 1) eBook: http://www.lauraomahony.com/podcastebook
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Episode 1: The marketing guide
Going Live on Instagram - A step-by-step guide
https://www.buzzsprout.com/1074400/3681118-01-going-live-on-instagram-a-step-by-step-guide
Episode 4 of the Marketing Guide. “Everything you need to know to get started…
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Jun 8, 2020
06 Five of the newest Instagram features to help your small businesses grow
In 2020 the way we do business has drastically changed. When the pandemic first hit business realised that in order to stay relevant they need to change the way they operated their business. Social media platforms also followed suit and introduced lots of new ways to support small business and help them through the challenges that they faced. Today we are breaking down 5 of the newest Instagram features and how they can help your business in 2020.
This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com
*If you would like to get more Instagram tips, strategy and hacks go follow me on Instagram where I post lots of helpful content. **@lauraomahonydotcom*
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Jun 1, 2020
05 Using Instagram Stories for your Business
In this episode, we are breaking down everything you need to know about Instagram Stories for business and giving you a step-by-step guide to creating stories that shine!
This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com
You will learn in this episode:
*Why are Instagram Stories are so important for your businesses?
Do I need to show up on camera for stories?
What type of content should I post to stories?
How do I increase my engagement on my account using stories?
How can I make sales by using Instagram stories?
How can I get more views on my Instagram stories?
What are the best apps to use for creating Instagram stories?
What are the best websites to get free stock photos for my Instagram stories & feed posts?
*Other links mentioned in this episode: *50 Instagram Story Prompts** *Ebook
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May 25, 2020
04 Everything you need to know to get started with Email Marketing
In this episode of the Marketing Guide, you are going to *learn why you need an email list, the advantages of email marketing,* *how to get subscribers when you don’t have a list yet, ways to get people to sign up to your list, what a lead magnet is and why you need one, what to send out to your list once you have one, email automation explained *and *which email platform you should choose*.
*Take Note:* Make sure you grab a pen and paper and get ready to take some notes because there is pure gold in this episode I promise.
*Links mentioned in this episode
*
*Canva: *Easily create lead magnets for your business including checklists, ebooks and so much more. Link: canva.com
*Free ebook* "Going Live on Instagram - a step-by-step guide" This is an example of a free lead magnet that I use for my business as mentioned in the episode. Download it here: https://lauraomahony.com/
*Flodesk: * The email marketing platform that I 100% Recommend. You can save 50% off your monthly subscriptio…
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May 18, 2020
03 The anatomy of a highly engaging Instagram post
*The reason that your content is not doing well on Instagram has nothing to do with the algorithm. it's not that you are not been seen by your audience it has 100% to do with the type of content you are putting out there. In today’s episode, we are going to discuss the anatomy of the perfect Instagram post and I give you a step by step guide to creating content that gets all the likes, shares and saves. *
*This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website **www.lauraomahony.com*
*What you will learn in this episode: Today I am giving you the formula for a highly engaging Instagram post. No more crickets when you post. You will learn about captions and why they matter, images and which type to use, hashtags and which ones to use and additional features you may not even know existed like alt text.
Come say hi on Instagram and send me a DM: **@lauraomahonydotcom*
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May 10, 2020
02 Getting started with TikTok for Business
*What you will learn in this episode: You will learn everything you need to know about TikTok including what it is, who is it for, what type of audience is on the app, if your business should be on TikTok, how it works, how it can help your business and when you should get started with it.
This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website **www.lauraomahony.com**
I hope this helps you get started on TikTok and I would love it if you go follow me and send me a comment and let me know that you’ve started your account and I’ll be sure to check it out. My handle is @lauraomahonydotcom or follow this link: *https://vm.tiktok.com/3ksc7v/
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May 8, 2020
01 Going Live on Instagram - A step-by-step guide
I want to share a secret with you about going live on Instagram. IT IS NOT THAT SCARY! Honestly. People tell me all the time “Oh I would love to do a live but I am just too scared” and I am surprised because these people show up on the stories all the time but they stumble when it comes to going live. I have put together this episode to help you overcome the fear of going live and so that you will have a step-by-step guide and it takes to fear out of going live.
Remember:
You can always delete it afterwards if you don’t feel comfortable
Going live is a great way to connect with your audience and grow your following
Once you have a plan in place you won’t worry so much
The more you do it the easier it becomes
Get a free copy of "Going Live on Instagram - a step-by-step guide" on my website www.lauraomahony.com
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